Aug 15

Google

About 8 months ago, Motorola split into two companies, Motorola Mobility and Motorola Solutions. Motorola Solutions offers communication solutions for enterprises and governments while Motorola Mobility focuses on consumers and manufacturing mobile devices, including those with the Droid brand.

Google has acquired Motorola Mobility for $40.00 per share in cash, or approximately $12.5 billion, a 63% premium to the closing price of Motorola Mobility on Friday, August 12, 2011.

While it is unusual for Google to purchase a hardware company, Andy Rubin, Senior Vice President of Mobile at Google, said in a statement released early Monday morning, “We expect that this combination will enable us to break new ground for the Android ecosystem. However, our vision for Android is unchanged and Google remains firmly committed to Android as an open platform and a vibrant open source community. We will continue to work with all of our valued Android partners to develop and distribute innovative Android-powered devices.”

CEO of Motorola Mobility, Sanjay Jha, said, “This transaction offers significant value for Motorola Mobility’s stockholders and provides compelling new opportunities for our employees, customers, and partners around the world.”

While Motorola is only one of many manufacturers that use Google’s Android software, other companies such as Samsung and HTC, will still be allowed to release phones with the Android software.

Google will now be in direct competition with Apple and Blackberry.

Google anticipates the transaction will close at the end of 2011 or beginning of 2012, and Motorola Mobility will run as a separate business.

Jun 2

The phrase, “that’s going to cost me an arm and a leg,” typically means something is going to cost a large sum of money. For 17-year-old Zheng, a high school freshman in China, that expression took on a more literal meaning…only a Kidney.

Zheng really wanted an iPad 2, but didn’t have enough money so he did the unthinkable and sold his kidney. I’ll repeat that. He sold his his kidney. The majority of student’s would save up for this kind of purchase but Zheng couldn’t wait. After coming in contact with a kidney-selling agent on the internet he decided that risking his life for 20,000 yen ($3K USD) was a pretty great deal. Zheng had the operation, received his money and returned home with more than one new Apple gadget.

Photo: MyChinaViews.com

His mother became very suspicious and reported her son to authorities, ultimately exposing Zheng’s secret kidney transplant.The hospital Zheng claims to have had his surgery at is denying any connection to the 17-year-old and authorities haven’t been able to contact any one involved in the organ transplant fiasco.

It seems Zheng is getting the last laugh here as he enjoys his new toys. After reading this article I wondered how many illegal organ transplants go unreported? Who are the recipients of these organs? Are the iphone mobile applications worth it? How far would you go to get what you wanted? I just hope Zheng doesn’t find another organ-selling agent online and another part of his body to sell in a year when his Apple gadgets are out of date.

The Next Web: Chinese student reportedly sells his kidney to buy an iPad 2

May 24

iPad’s are awesome and the applications are even better. I read about Deja, a new and highly anticipated iPad application last night that released today. I woke up excited because Deja is said to be similar to one of my favorite and most used apps, Flipboard. Flipboard is an app that beautifully arranges a completely customizable database of a users favorite websites, Twitter, Flickr, magazines and other online publications into a newspaper or magazine like layout. Then allows you to “flip” through different pages and view organized content seamlessly within the app. It is said that Deja does for videos what Fliboard does for photos and text and that is something to be excited about, after all Flipboard was named, “App of the Year,” in 2010.

I downloaded the app this morning and was instantly attracted. Videos are extracted from my Facebook, Twitter, YouTube, Google and RSS accounts, then compiled into a sleek and user-friendly design. Videos are updated accordingly and the sharing option is easier than ever. Users can share content on Twitter, Facebook or to email. Deja is what an iPad app should look and feel like. The interface displays tiles you can swipe threw zoom in on, and watch. Deja has a feature called ‘fling,’ where you can take whatever video you’re watching via Deja on the iPad, and view it on a TV connected to Apple TV.

You can search and view video’s, easily make playlists, view related videos, save and share in one place. It is beautiful and innovative but also very new. There are a lot of bugs and Deja crashed on me almost every time I used the app. I usually get very frustrated when something doesn’t work but I think Deja has serious potential and I can put up with it for now. A lot of time, effort and $200K of funding went into the Apps development and I really don’t think it’s going to fail. I’m hoping that the iPad 2’s video recording capabilities will help provoke the development of an option to upload videos directly to Deja. I want more customizable options for account preferences and I am also wondering if there are any privacy concerns. Deja has the potential to be a great social media marketing tool and I am interested to see how the iPad application evolves.

Mar 2

So I don’t know if you’ve heard or not, it’s been surprisingly quite for an Apple event, but the iPad2 was released today. I was hearing mixed “pre-release” reviews, which, in hindsight, were stupid to even read, since Apple is always able to keep at least some of their new under wraps, and I was in the state of mind that this new iPad was just a basic software update and some new cameras. I guess that’s all it was really, but it is much cooler than they lead me to believe. Anyway, here are all the new features that make this iPad something I’d be interested in paying $500 for.

1. Smaller and Lighter

This is pretty self explanatory. They cut the thickness of the iPad by 30%, and made it a little bit lighter. Not a big deal. What they did do that makes it better is that changed the shape. It no longer has that uncomfortable square edge that the first iPad had. It’s not shaped more like the iPod Touch.

2. Hardware update

They did update all of the “guts” to make it 9x faster and capable of better graphics and higher resolutions. They say it’s supposed to make movies, and games much more enjoyable to play/watch.

3. Dual Facing cameras with Facetime

So this was the main thing people were complaining about with the first iPad, and it was also the thing everyone knew was going to be fixed for this round. They installed two cameras, one on the front and one on the back, which shoots HD video, and paired them with FaceTime, their new video chat program. It looks to be pretty cool, and fairly fluid. Your are also able to use iMovie with this iPad, which is cool. This definitely, in my opinion, takes the iPad from giant iPhone that doesn’t make calls to a small Macbook.

4. Video Mirroring

This is a cool new feature that allows you to plug your iPad into your TV and use it on the larger screen. This is great for watching movies, or TV shows, or playing games from your iPad on your TV, and you can do it all in full 1080p HD.

4. New Smart Covers

This might be my favorite thing about the new iPad. What this is is a cover that magnetically attaches to your iPad to keep the screen safe without adding considerable size and weight to it. It seems kind of ridiculous that this is my favorite, but it is the little extra thing that solves so many of our problems. First, it is magnetic, so it can be removed and attached with little to no effort. Second, it’s lined with microfiber cloth, so it keeps your screen scratch free, and cleans it at the same time. Third, it is segmented so it can fold up and be used as an iPad stand for watching movies or typing. Finally, in a truly Apple touch, it comes in 10 colors! See, I told you it was awesome. This one little thing solves so many problems.

Oh, did I mention that they added all of this stuff without lowering it’s battery life? It still gets 10 hours per charge. Oh and you can get it in white.

I never wanted an iPad before; it was expensive, and didn’t do anything that my iPhone or Macbook Pro couldn’t do better. Now it does things as good, or better than the other two but without the size of the Macbook, and with a much larger screen than my little iPhone. Now I just have to convince my fiancé to let me get one…

Now we wait for the iPhone 5.

Feb 17

Apple announced on Tuesday its new guidelines to App Store for publishers. Applications will be working the same for users, it is the rules for publishers where the changes have been made. There are many apps available that charge subscriptions fees; either weekly, bi-weekly, monthly, quarterly, semiannually, and annually; therefore these companies (who have created the apps) are consistently making money off of their content. Since creating the platforms (iPhone, iPad, and the iTouch) in which all the information is communicated on, Apple decided that it should be getting a piece of the funds being made by these companies, I mean after all these companies would have subscribers if is wasn’t for Apple…right? The new policy follows these guidelines, as long as users are purchasing the apps from the App Store, Apple will be taking the 30% cut of the purchases being made to the from subscription applications.

image provided by: zedomax.com

The publishers of the content driven apps are 100% free to make the subscription to their applications available on their own site, and this is where Apple cannot take a cut from the information.  However, according to Apples new app policy, unless a users sign up for the app on the publisher’s site, publishers cannot provide in-app links for customers sign up outside of the App Store. Therefore these companies would have to get users to go directly to their site to avoid losing some of their profits to Apple. Many of the people who currently run these apps are worried they won’t be able to survive, and are also unsure as what Apple will do in the future…who’s to say the won’t try taking a bigger cut from profits made by theses content driven subscription applications.  Has this

It is hard to figure out who do side with on this matter, to me it make sense that Apple would be taking a cut, because without having the technology created by them none of the companies would be able to be gaining profits. Although if you are thinking about it from the perspective of the app creators, who are building content for readers to have daily, weekly or monthly, publishers are the ones creating the content for readers to subscribe in the first place. Maybe you’ll think a little differently next time you are purchasing one of your apps for the App Store or directly from the publisher.

Jan 19

The day after Steve Jobs announced that he was taking a medical leave, Apple’s stock fell 2.25%. This is the second time in 2 years that he has taken a medical leave, and Apple’s stock has dropped significantly both times. So, what does this mean for Apple? The consequences might not be bad short-term, but this could effect the company in a few years from.

As the anticipated release of the iPad 2 and the new iPhone in a few months, the plans for those new devices are likely developed and ready to go. What about the innovation of new products? It appears that the public has little faith in Apple without the man behind the brand, Steve Jobs.

When new products are announced, many wonder who will present them if Jobs is not in the picture. People are infatuated by his notorious presentations; he is known to hypnotize his audience. Losing the product presentation  aspect of Apple could leave some people uninterested.

Apple is such a large company that it seems hard to believe that losing one person, even if it’s the face of Apple, could impact sales so drastically. Many tech guru’s are certain that the creation of new Apple products will succeed on their own, but it appears that the public likes the security of seeing Steve Jobs take part in all aspects of Apple products.

It’s hard to predict how the absence of Steve Jobs will directly impact the company in the long-run, but it appears that consumers of the brand have consistently little faith in Apple without him.

Jan 11

There is plenty of buzz around the web about the announcement of the iPhone coming to Verizon. Along with those articles are numerous predictions of the immediate demise of AT&T at the hands of Verizon. Everyone, me included, has been rather impatiently waiting for the day when we would have an iPhone alternative to AT&T’s horrible network. Well that time is now, and I find myself asking whether my immediate departure from my current plan is the best solution.

I have been reading up on this whole Verizon iPhone and the best article I’ve seen so far was on Mashable called “Why the Verizon iPhone Doesn’t Spell Distaster For AT&T”, by Ben Parr. It outlined the several reasons why switching to Verizon, while most likely the best option, should be considered more carefully. He pointed out that there are several factors that you might want to consider before making the switch. First, Apple has increased their early termination fee to try to dissuade customers from jumping ship early. Second, the iPhone that you have now will not work on Verizon’s network; so you will need to buy a new one. Third, Verizon may have better coverage, but they have a much slower 3G network, so you won’t have all of the capabilities that your iPhone does now. Finally, when has Apple ever launched something that hasn’t had major problems at the beginning?

I was reading through this article on my iPhone, and wondering if there were a more logical alternative for this problem. Is it wise to switch immediately out of spite for the network that has let me down so many times? Or would it be a better idea to wait for Verizon to catch up with their technology and work out the kinks with Apple? It’s definitely something I would recommend you think about before you make the switch.

Of course, as I was reading this article, and thinking about this decision, my iPhone lost service and kicked me off the web… maybe it’s not quite as tough a decision as I thought.

Jan 11

I’m sure you’ve heard by now about the app store that Apple has launched for Macs. It allows you to run your favorites iPhone apps right on your desktop. They have managed to take the brilliant “I always have something to entertain me” mentality of the iPhone, and put it where you want it most, on your computer, where most of us spend our days. Now I personally came up with idea months ago while sitting in my room wishing I could play Angry Birds on my Mac, but I guess that’s beside the point. With the new App store for the Mac you can now spend your free time playing Sudoku, or tweeting about this and that, or even planning your week’s outfits using the Dress Assistant App.

Now, apart from the frivolities offered by the numerous apps available, there is also excitement amongst social media enthusiasts everywhere. This new Apple creation offers the next significant advancement of the social media agenda. They now, or soon will, take all your favorite sites and social media pages, and make them stationary on your desktop. Once there they will come alive and turn your computer into a living organism; constantly updating and breathing all of the social media you love. It will become a friend, that tells you everything you want to know when you want to know it. You will not be able to live without it.

This preposition, from a marketing standpoint, offers advertisers an ideal scenario. Consider this:  You are sitting at your computer at work, it has been a long day, and you have settled into the work/surf-the-web part of your day. You have your work computer set up with all of your favorite pages, in app form, scattered across your desktop. Needing a break, you decide to sit back and watch all of these pages deliver to you any and all information you want to know. You relax as you find comfort in the latest funny tweet from Steve Martin , or a reassuring Facebook post from your mother, and you are once again at peace.

Now, as an advertiser, this presents you with an opportunity to create content for these apps and have them delivered to a curious, and captive audience at all times of the day, and at locations, (like at work for example) that you normally couldn’t reach them. Also, the Mac Apps offer another benefit; they offer the customizability, and specificity of iPhone apps without the limitations that the small phone has. I know, for me personally, I hate the ads on my phone for two reasons: first, they always show up at the most inopportune times, and second, they take up half of my screen. It is for these reasons, along with the fact that the screen is too small to do much meaningful web browsing, that I refuse to follow any of the links in the ads. This shouldn’t be nearly as much of a problem with the Mac Apps, just as long as they don’t make me sit through 20 second, full page, ads for a weight loss drug while I’m waiting for Angry Birds to load.

The Mac App store is truly a genius idea that will, like the apps on the iPhone, change the way we interact with the world, and the way the world interacts with us. It’s still in it’s infancy but I know that it will expand rapidly, and I’m excited to see where it goes from here.

Jul 1

They are on the news, optimized over the web and one of the most talked about manufacturers of the modern day computer. Apple Inc., based in Cupertino, California  is a leader, innovator and money maker.

With the recent release of the iPhone 4, Apple is under the radar and often the topic of technology conversation. Some choose to praise the addition of FaceTime messaging and multitasking features, while others highlight recent issues with the antenna and mobile service, however there is one new component to the Apple name that has yet to be the main topic of conversation, the iAd. It’s a mystery, that is slated to unfold today.

With a passion for the world of advertising, the iAd falls right into my area of curiosity. Yes, I have heard mention of the iAd, but before researching the component of Apple’s digital marketing, I had not a clue of the features it would offer.

Rumor has it that today will be the official roll-out of the Apple iAd, and according to Apple this program is what brands have been waiting for, “Access to the global audience of iPhone and iPod touch users.”

The iAd will be featured in Apple’s App store and as a component of third party applications. Ads will be marked with the iAd logo making iPhone, iPod and eventually iPad aware of the advertisement. The apparent goal of iAds is to create a user friendly, interactive advertisement that allows a user to act on the ad, (make a purchase, save a coupon or share with friends) without leaving the application that they have open. The ads will follow the trends of digital marketers on other platforms, such as Facebook and Google, that use demographics to determine what ads each user will see. iAds will make it possible for Apple and third party developers to make money while eliminating cost to the consumer.

With the release of the iPhone last week, and iAds this week for iPhone and iPod (The iPad iAd release has been delayed until Fall) the Apple news will continue on this steady stream. The popularity of Apple products is sure to speak volumes for the hopeful success and reach of these ads, but for now we wait to see what will come about over the iAd in the next few days, weeks and years.

I am excited to see what the iAd does for advertising campaigns, it has the potential to be an important component in the future of advertising and digital marketing. Now for all of you readers, what do you think about the iAds? And have you had the pleasure of coming across any on your iPhone or iPad applications?

Jun 30

What do facial recognition and faster start-up times have in common? According to Sydney Hill at TechNewsWorld, they may be the newest features in Microsoft’s plan for an operating system rumored to be called Windows 8. Earlier this week powerpoint slides detailing the operating system and its features were leaked to the public. Among the most talked about slides were ones which discussed the company’s goal of eliminating its long running problem of slow start-up times, and adding new cutting age technology which would allow for facial recognition.In addition, the slides mentioned Apple’s success in identifying with customers to build brand recognition and loyalty. However, at this point, the rumors have yet to be confirmed by Microsoft; which leads many to question the authenticity of the claims.

“The only way we will ever know if these slides are authentic is if Microsoft comes out and says they are — and that’s not likely to happen,” said Michael Cherry, vice president of research, operating systems, with the independent analyst firm Directions on Microsoft.

“I’m quite confident these are the real deal,” said Stephen Chapman, Microsoft Kitchen site operator. “I just feel bad for the poor sap who either leaked these or inadvertently shared these with the world.”

Only time, and Microsoft, will tell whether there is any truth behind the recently leaked slides. PC users around the world can only hope that Bill Gates won’t keep them in the dark for long.

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