WordPress Job Available At Ingenex

Ingenex Digital Marketing is looking to hire a WordPress Developer! Ingenex is a result driven digital marketing agency that has clients across the United States and Canada. Derek Mehraban, Ingenex CEO and your potential boss, is looking for an employee who is creative and understands web design thoroughly. “I want my clients to get the latest and greatest of everything,” Mehraban stated. This means you have to be able to create the latest designs and implement them into a WordPress CMS.

photo2

Not only must you be a WordPress professional, but Mehraban is looking for an employee who has quality personal traits. “We are looking to hire someone who is hardworking, pays attention to detail, accurate, fun to be around and always delivers above and beyond,” Mehraban says.

“I want a coworker who is driven, passionate about work and dedicated to staying current on new digital trends,” Content Manager Ashlie Forchione said. In the world of digital marketing, trends are always changing so it is important to evolve with technology. Clients need to be provided with the latest and greatest forms of technology, and that improves what you can provide as a WordPress Developer.

Is Ingenex the right company for you? When asked about working at Ingenex  Social Media Coordinator Lauren Schneider said, “My favorite part about working at Ingenex is having the ability and opportunity to have your voice count. You aren’t just part of a mix, you will have your area of expertise and your work will be noticed.”

The Ann Arbor branch of Ingenex is located on Main Street, and will soon be moving to a new location in Downtown Ann Arbor within the month. “At the Ann Arbor location, we can appreciate what the city has to offer to the agency with the fun environment. It has always been my dream to work in Downtown Ann Arbor” Content Producer Erin O’Neill said.

Nervous about the potential interview? Here are some wise words of advice from current Ingenex employees:

“Don’t forget to smile!” — Forchione

“Be yourself and don’t be afraid!” — Schneider

“Be prepared to talk about your work. Come in with example pieces.” — O’Neill

To find more information about the position please visit:

Time to Apply for Your Summer Internship: Insiders Tips

The clock is ticking and if you are in college it is time to think about your summer placement. These days, the Internet makes it much easier for job seekers to find an internship or a permanent position. There are many websites with advertising jobs available to graduates and experienced candidates. However, if you are a student with no or very little experience it might be a real challenge to “get in”.

487689_386580451409971_1770318578_n

Internship programs are designed to help students to find their place in the sun and obtain a vital professional experience in order to build a future career. However, getting an internship is not as easy as you may think it is.  Krysia Hepatica, a Master student at Michigan State University and an eco-friendly intern at Ingenex, shared her secret of getting a good internship position. “Network. If you are keen to find an internship at a digital marketing agency in Ann Arbor area, check out LA2M first and introduce yourself to Derek Mehraban – it might be a good start to your career”.

Once you’ve got an interview, there are some rules, basic procedures and most importantly – deadlines you have to meet in order to make it a successful one.   So first of all, be prepared. Emily Walsh, our Spring 2013 intern, thinks, “Research is a key to the successful interview.” If you are applying for an intern position at a digital marketing agency, for example, make sure you’ve visited the company’s website, as well as social networks and blogs. Prepare a list of questions you have to the interviewer. Questions may vary: some can be related to the research you’ve done (this way you will show your genuine interest at the company) and some can be position related (daily tasks, personal schedule, etc.). Do not afraid to ask questions! However, if you do, make sure they are well phrased and to the point.

Second of all, it is also very important to know how to talk through your skills. When talking about your skills, achievements and past experience make sure you include relevant examples. Don’t give a “cliche” speech – make your story unique and interesting to listen to.

And last but not least, make a positive first impression. Dress smart, be at least 5 minutes earlier for your interview, be yourself! Here is a great tip from one of our Spring 2013 interns, Ashlie Forchione: “Smile. Even if you’re nervous. Even if you think the interview isn’t going well. A smile can go a long way. Every interviewer wants to hire friendly, happy employees. A smile will set you apart and make you look and feel more confident as you proceed in any interview. Grumpy Cat is great for laughs, but no one wants to work with him.”

Good luck in your job search! Remember these tips and hopefully you won’t even need it!

Things You Probably Didn’t Know About Yelp!

Aside from Google, one of the most important websites for small businesses (and their social media agency or department) is the crowdsourced review site Yelp!. If you’ve eaten out lately, you’ve probably seen the little red “People Love Us On Yelp!” sticker on the door. I know I personally use it quite a bit when trying to find new places to eat, and I review places on it quite frequently, so I thought I’d share some fun facts about Yelp!, because we’re all kind of tired of election news, right?

1. Yelp! is unique in that most of its site traffic is generated on its desktop site and not the mobile site! You wouldn’t think this would be the case in 2012, but 60% of searches are from regular computers, and the company’s mobile apps are used by about 7 million people. Yelp.com gets 78 million visitors per month. However, like other social media agencies, mobile is starting to gain some serious footing.

2. Every star on a review means about a 5-9% jump in revenue. Yelp uses a rating system like movie critics do – using stars. Every “star” a place gains on it’s Yelp rating means a revenue jump, according to a study by Havard professor Michael Luca, who found a correlation between high revenues and high Yelp! ratings.

3. Most places that get reviewed aren’t restaurants. I was especially surprised by this, considering restaurants are primarily what I have used Yelp for, but in 2011, shopping venues reached “parity” with restaurants. The “restaurant review site” perception still exists, though, as restaurants do have the natural advantage because they see far more customers than, say, your doctor’s office would.

The social media agency can definitely take advantage of Yelp!, as it offers the user a direct chance to voice their opinion in a public forum. This gives you feedback in very nearly real time to see if a campaign is doing what it should and engaging an audience. Just don’t encourage people to review – artificially boosting your Yelp! rating does more damage in the long run.

My kind of birthday town, Ann Arbor is

“How many birthday deals can you get in one day?” That was the question that drove the creation of the Ann Arbor Birthday Deals video I had the opportunity to work on. The piece is posted to TheDigitalBus.com, the blog run by Ingenex Digital Marketing.

The premise: Derek Mehraban, the Ingenex Digital Marketing CEO, celebrated his 40th birthday in August with the entire Ingenex team. Everyone piled into The Digital Bus — a fully-restored 1972 Volkswagen Westfalia Camper — in search of free birthday offerings. A number of Ann Arbor businesses provided complementary food and gifts — birthday candles, ice cream, truffles, cupcakes, ice tea, etc.

Erin O’Neill, content producer at Ingenex, drove the project. She shot the video and developed the concept. She said she wanted something “madcap” when she gave me the raw footage to edit. Drawing inspiration from reruns of “The Monkees” and Buster Keaton films, my touches included speeding up the action, creating humorous titles, and adding light uptempo music. Both Erin and Derek offered tremendous input during the editing process.

Working on projects such as this affirms my love for digital media and digital marketing. I find digital technology streamlines the creative process. Erin captured the footage on a small digital video camera and I edited it on my laptop using Final Cut Pro software. Digital also provides a mass outlet where others can provide immediate feedback. Various versions were uploaded to YouTube so the Ingenex team could offer input, and the finished piece was promoted through social media.

The video also serves as a showcase for Ann Arbor and its various businesses. The city is a great place to live and work and that comes across in the piece. Thank you to the following companies that were visited during the birthday outing: Ben & Jerry’s, Bubble Island, Cake Nouveau, Circumference, Cupcake Station, FOUND, Northside Grill, RoosRoast, Schakolad, and TeaHaus.

For a complete list of “A2” birthday deals, go to: http://arborwiki.org/Birthday_Deals.

Commute, Don’t Pollute

The most common tip for “being green” is to carpool or take some sort of public transit to work. There are lots of obvious benefits – saving gas (a savings of roughly 223 gallons per year, or $865 at Ann Arbor’s gas prices today – 3.88/gallon), paying less for car maintenance, and reducing your carbon footprint by 4800 pounds of CO2 per year! (Source: GreenPerl)

I’ve been greening up my commute since I began the eco-friendly internship, and so far, it’s been a pretty wonderful experience. Ann Arbor is very fortunate to have the Ann Arbor Transit Authority, the local bus system, which is, for a smaller city like ours, very thoughtfully planned, thorough, and easy to navigate. There are stops almost everywhere around Ann Arbor and Ypsilanti, and you can go almost everywhere; both universities, both downtowns, and lots of shopping and recreation.

There are a few other benefits, too. I drive a lot to my other job, but I notice driving is stressful, especially around rush hour. When I take The Ride downtown, I don’t have to worry about fighting Ann Arbor rush hour traffic or the sometimes-confusing one-way streets, and where I can and can’t park.

And speaking of parking, not having to figure out where the cheapest parking is or how much it costs is a big plus. I’m told there is a $4-per-day lot somewhere, but if it happens to be out, I’d have to pay 1.50/hr in most of the lots, even more in the decks!

AATA lets me enjoy the commute to work (and have more time to beat Angry Birds…) instead of stressing out on my commute. Plus, it’s cheaper, and most importantly, greener.

We’re Eco Friendly and Going Green

Two years ago, I thought recycling was for scrubs and hippies. Then I moved to Ann Arbor and started school.  Between them both, I had no chance. Ann Arbor recently implemented sustainability framework containing sixteen goals to make the city more eco friendly, while the University of Michigan has an extremely active campaign to become an eco friendly and sustainable campus.

The university’s PlanetBlue campaign includes new solar powered, hybrid buses and vehicles and a recycling program in The Big House, which is the largest of any stadium in the country. President Mary Sue Coleman approved a $14 million dollar budget in 2011, to make the University of Michigan campus more sustainable and eco friendly by 2025.

A new academic minor in sustainability has been approved in the Program in the Environment Department. New ways to help the environment are being developed daily and more and more campus groups are banding together to make our campus and city more sustainable and eco friendly.

Although I’ve learned a lot of eco friendly habits from my peers, my short time as an Ingenex intern has really emphasized the importance of being diligent in changing some of my continuing ‘bad’ habits. I’ve learned multiple eco friendly tips, the importance of green roofing and how the continuing transition to digital marketing saves paper and resources. So next time you get ready to throw away a plastic water bottle or print a seventeen page article that you won’t read for class anyway, think about what you are doing to the environment. After all, Earth is the only home we have. Why not save it?

Digital Bus starting its 2012 Summer Tour

Tomorrow, Thursday June 21, the team at Ingenex Digital Marketing will be making an appearance with their Digital Bus at Sonic Lunch. The Digital Bus is run by the Ingenex Digital Marketing Firm located in downtown Ann Arbor. The Digital Bus blog keeps you updated on the best digital marketing practices.

Sonic Lunch is a free summer concert series starting June 2 – August 30, every Thursday a concert will be held at Liberty Plaza located on the corner of Liberty St and Division in downtown Ann Arbor. From noon – 1:30 p.m. Sonic Lunch offers free lunch entertainment featuring a live band from an array of talent and genres. Additionally each week at Sonic Lunch a local area restaurant will be on on-site selling a Sonic Lunch for concert-goers, other local restaurants also offer special discounts for Sonic Lunch concert-goers to take with them to the park.

Mitch Ryder, a Michigan rock legend, will be performing tomorrow at Sonic lunch. A large crowd is expected, so come early and enjoy the show. Don’t forget to find the Ingenex team and the digital bus tomorrow, we will be passing out sweet treats and other surprises!

Digital Marketing Internship Openings at Ingenex – Fall 2011

Digital marketing agency, Ingenex is taking Fall 2011 digital marketing internship applications

Ann Arbor, Mich. — Jul 15, 2011 — Digital marketing agency, Ingenex Digital is searching for Fall 2011 digital marketing interns. The Ingenex Eco-Friendly internship program seeks digital savvy college students interested in all forms of new media who can work at least three days a week beginning Aug 20, 2011.

Students majoring in public relations, marketing, advertising and communications are encouraged to apply. The uniquely designed digital marketing internship program provides students and graduates the opportunity to work in Ann Arbor, MI and gain first hand experience in the quickly changing and expanding field of digital marketing, while obtaining college credit.

Interns will work with Derek Mehraban, CEO of Ingenex and instructor of MSU’s New Media Driver’s License course. Mehraban and other leading digital marketing professionals work one-on-one with interns to improve their digital marketing skills.

During the internship individuals will gain experience in, but not limited to: Internet marketing, digital public relations, search engine optimization, client relations, blog monitoring and will be exposed to various networking and professional development opportunities.

“Interning at Ingenex gave me the opportunity to apply my public relations education in a digital setting,” says Central Michigan University senior Lauren Schneider. “I am valued here, the work I do matters. I’m more prepared, more confident and more marketable to employers then a lot of college student’s. Interning has given me the chance to work with super intelligent and creative people, develop my portfolio and learn cutting-edge Internet marketing techniques.”

Ingenex encourages all intelligent and enthusiastic individuals interested in digital marketing to apply for the Eco-Friendly Internship. Ingenex looks forward to meeting future digital professionals. To apply please fill out the Eco-Friendly Internship Questionnaire.

About Ingenex Digital Marketing:


Michigan based Ingenex is an Internet Marketing firm that provides a full suite of digital marketing services including Interactive Branding, web site design, search engine optimization, pay-per-click management, optimized public relations, social media marketing, email marketing, web-driven event marketing, podcasting and blogging. For more information please visit: http://www.ingenexdigital.com.

###

Facebook and Twitter Additction OK

In high school and early years of college my Facebook addiction appeared to distract me from what many others thought I “should” be focusing on. As I got older my Facebook addiction led to a fascination with Twitter and other forms of social media. Suddenly I was studying social media and digital public relations strategies in school. Within three years my degree in public relations went from cool to awesome. I was taking innovative journalism classes tailored to social media strategies and search engine optimization and all things digital. Was this too good to be true? Can I really make a career out of this?

Photo: DirJournal.com

It turns out you can. And there is quite the demand for digital agencies and social media strategist as the digital revolution continues to grow according to The Detroit News article, Aging Nation, Technology Give Rise to Five Hot Jobs. There is real value in social and digital and more and more people are recognizing that. The job market is fierce and there is good news for college students. According to The Detroit News Article. “By 2018 a million new jobs expected to be created.”  I don’t know if fate or luck or destiny brought me to my current internship in the digital marketing field, but the future is looking nice for me and for the digital agency.

The Detroit News: Aging Nation, Technology Give Rise to Five Hot Jobs

Memorial Day Fun in Ann Arbor

Find your old American Flag t-shirt and bathing suit and kick the summer off right this Memorial Day weekend in Ann Arbor, Michigan. Honor America’s Veterans and take advantage of all the special events and deals around town.

Finding a place to stay can be expensive and annoying, but Weber’s Hotel and Restaurant Memorial Day weekend specials make finding a place to stay easy and affordable. The Ann Arbor hotel room rates start at $99 and poolside rooms and suites receive $49 off. If you decide to stay another day rooms are only $49 on Monday, 5/30. You can relax in the sun all day and enjoy Weber’s Four Seasons pool and recreation area, game room and Cabana Café. For more details visit Weber’s Facebook page.

The Annual Memorial Day Observance will honor veterans this Monday. The event begins at 2 p.m. and will consist of a flag ceremony, 21-gun salute, notable speakers and much more. This is a great way to teach your children or siblings the importance of Memorial Day. Bring a blanket or lawn chair to 2521 Glazier Way and experience the fun.

There are events throughout the weekend to keep everyone busy. The Washtenaw County Historical Society will host a series of activities to honor American history and Veterans Saturday and Sunday 5/28 – 5/29. The activities include a Civil War exhibit, wreath making and card making. The cards will be donated to the Ann Arbor, VA Hospital. The event is another great way for children to learn about our country and the origins of Memorial Day.

Relaxing on Memorial Day is always a good option. The Ann Arbor Country Club will host an open pool party on Memorial Day from 12 noon – 6pm. Guests are admitted for free and can enjoy a wonderful day by the pool with friends. Food is available for purchase and guests are encouraged to check out the benefits of an AACC membership. The event is also a fundraiser for Dexter community students and teachers. 10 percent of any AACC memberships sold will go to support the students and teachers in the Dexter Community School district.

Ring the summer in the right way. Celebrate Memorial Day in Ann Arbor by honoring our Veterans, spending time with friends and family, relaxing and having a great time.

Visit Ann Arbor.com for a complete list of Memorial Day events and specials.