Peter Gabriel’s video for his hit song “Sledgehammer” came out in 1986, but to this date, MTV says it is the most-played video on the station, and was awarded the #4 slot in their list of “100 Greatest Music Videos of All Time”, in addition to winning tons of other awards and accolades.
Now, Peter Gabriel is remaking it – this time, with the help of Facebook. A tab on Gabriel’s Facebook fan page allows users to choose a scene, upload a video, or vote on existing entries. The idea is rather fascinating, especially given how big this video was (and is, I suppose!).
The contest is called “Grab Your Sledgehammer”, and is being done to celebrate the release of the 25th anniversary edition of Gabriel’s So album.
Personally, I love when artists allow for this kind of fan engagement, much with Ellie Goulding’s G+ Hangout album signing. This not only allows for artists to interact with fans easily, but will also introduce a younger generation of fans to artists like Peter Gabriel (and Genesis, by extension). Plus, it’s fun! It allows your fans to show their creativity and encourages them to interact with an entity or brand. These are the kind of campaigns that social media marketing companies should be striving to build! They’re interactive and fun to do, and people seem to get a lot out of the ability to be creative.