João was born and raised in Brazil, his enthusiasm for soccer and communication has influenced his life immensely. When he moved to the United States, he was inspired to create a group on Facebook to meet other supporters of his favorite soccer team São Paulo FC. This experience ignited his passion for global engagement and social media.
João graduated with a BA in Social Science from Michigan State University in 2008 and in 2012 he obtained his MA in Advertising also from MSU. During his graduate program Joao took the New Media Driver’s License course taught by Derek Mehraban and co-sponsored by Ingenex Digital Marketing and Google. Joao lives and breathes social media marketing. I take pride in helping people and businesses gain a strategic and effective presence on social networks.