Eco-Friendly Digital Marketing Internship

How about an email marketing campaign?
In a world where customers are continuously bombarded by communications a company shall find the best way to catch their attention and let them listen to their messages. In such a setting who is more likely to be the winner is an organization with real interests to share and a smart way to do it.
An Email Marketing Campaign could be one solution to do that. If cleverly planned this instrument could commit a company’s public to its activities and highly improve its image.
You just need three things in order to start with it:
-    Contacts: they might be interested in receiving your news, it thus takes a long preliminary job in order to build relationships with customers and partners.
-    Good contents: you will have to draw your public attention and keep on doing it with captivating and appealing news.  Before starting with your campaign assure you have enough subjects to talk about for the very first period.
-    An email service provider to do it: at least you have to manage just a few contacts you can organize in a mailing list by your own, you will need a program created specially for this purpose. Let’s see how I managed it.
Searching the Web you will find many email service providers created to implement, send, track, and manage your email campaigns. I found out that some of the leaders in email marketing solutions are Vertical Response, Emma, iContact, and AWeber. Reading reviews and trying these four services I learned their commonalties and their differences and I came up with the best solution for me. They are all good in reaching the contacts and allow to import your contacts from an external database, which is really time-saving. Stats, an important tool in order to check the effectiveness of you campaign, are available also for the whole of them.
iContact is very good and affordable if you have a quite small database, as the cost considerably grows up with the increasing of the subscribers. With its more than 300 templates and the possibility for you to design your own, it is the best choice for those companies who will focus their email campaign more on the impact of the message itself than on the contents, as, with respect to other solutions, text is quite wasted in here. It also offers easy ways to setup forms to capture new subscribers from your website and, if you wish to enable that, a double opt-in for added security to your subscribers.
Another good program is Vertical Response.  Unlike iContact this service is much more efficient with the increasing of the list.  They have a good customer support available for online or phone help. They even offer 10,000 free email credits to qualified non-profits.
My Emma is also good, but a little less diffused than the other services considered. It is a nice-to-use program and its cost is quite low for small lists. As for iContact one of the strengths of this service is the design offered. Nevertheless, it is not recommended for business purpose as it does not allow differentiated communication or the creation of lower level lists.
My final choice went to Aweber. This service is recommended for medium size senders as it offers a complete set of features and good flex in use. With respect to iContacts and MyEmma, it has less graphical options, but, as my mailing campaign will be focused on interesting contents, I prefer not to have the text limitations those services have. What I liked the most about Aweber is its reliability and its strong anti-spam policy. This provider guarantees a full and personalized customer service, accessible by chat, phone, or even twitter, and with one person assigned to you for all support calls.
We will see what results this communication will bring. For now, I am happy to be involved in this new challenge that will see me always up to date and in the very first line to surprise my public with interesting and innovative news!

Marta Battiston