“Knowledge is Power!”

Socrates once said: “The more I learn, the more I learn how little I know.” ages before my time, but could he possibly be foreshadowing the feelings of anxiety and discovery of students constantly searching for ways to get an edge on their competition?

The “cutting edge” is expanding at speeds rivaling to the Indy 500. Students hoping to break out into the large scale agency scene are faced with newer and bolder challenges than our predecessors- especially for creative types.  As a Senior about to graduate from one of the top undergraduate advertising programs in the nation, I still feel like its my first day. Getting hired by a large agency feels a lot like auditioning for Broadway. If your not a triple threat with a killer head shot, you better have a plan B, C and D.

So whats an ad geek to do? Diversify.

When the economy is down the specialist suffers.  The more skills you posses the more profitable you are to an agency and your clients. Unfortunately, at the end of the day its not your beautiful copy, artwork, and strategy that matters – its whether or not you made the client additional profit.

I decided to stick to three areas of study to use as a jumping point to exploit my skills to present myself as profitable new hire: Style, Substance and Rock’n’Roll. The Style aspect being all things design ranging from traditional print to interactive media. Substance, well that’s everything needed to keep everyone on task, trafficking, account and media planning. I don’t work at chach-chi’s so wearing 30 pieces of flair isn’t mandatory, but the one piece of flair I can’t ignore is my crazy imagination and love for music.

I’ve recently started reading the book: Chasing Cool. “How to infuse [the product] with that very desirable, nearly unobtainable factor.” the very essence of the craft. how do you present a product or service fuming with that factor making it the flame your target market is drawn to. parallel to that to a job search and you could possibly take over the world…ok not the world, but anything is possible.

noah_kerner___gene_pressman_chasing_cool_

So the challenge still stands can you present yourself as a brand across several mediums creating flow and uniformity to your prospects?  You can’t do it all, it is nearly impossible to be a expert at a large majority of the disciplines required to create an all inclusive campaign for your brand and those you hope to advertising. This is where the real test begins, how well can you network? Of course in advertising its not necessarily what you know but who you know. Being able to network with experts in the field you need help with is as esseintal as being proficient in that field.

As they say in show buisness be nice to the people you meet on the way up the ladder, you’ll see them on the way back down.

This entry was posted in Ann Arbor, Digital Marketing Internship, Social Networking Tools, Summer 2009 and tagged , , , , by Emily. Bookmark the permalink.

About Emily

Was that a network malfunction or did someone just rock the blogasphere? I'm Emily Pawlak an incoming senior at Michigan State University and an aspiring digital media designer. As a member of the MSU Honors College I am majoring in Advertising and Telecommunications. I love advertising so much have a bamboo plant named after Leo Burnett. When I'm not working on a project or brainstorming I live for Michigan State Basketball and Football. I am an avid golfer who is always ready to play, but enough about me. I am so thrilled to be part of this internship, I hope to expanding my portfolio and explore in-depth the many facets of the "digital revolution."

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