Why Jennifer Harrison from Michigan State University would make a great addition to the Eco-Friendly Digital Marketing Internship at Ingenex Digital Marketing. In her own words:
As a highly motivated, self-driven person, the chance to work with a young, dynamic company like Ingenex is very exciting. I’m pumped up to learn about digital marketing, and I’m not interested in doing a ‘typical’ internship – this one seems to really emphasize learning, and individual work is as important as teamwork and communication. I’ve worked with a variety of teams to pull off great results – from serving customers delicious burritos to orchestrating the first ever Women in Business Students’ Association Leadership Conference. Communication will be vital to success – from reaching out on campus, in the community, to local and national businesses, and to people across the globe, I feel that I have the experience and know-how to keep things open and clear at all times.
The things I’m most interested about getting a first-hand look at are:
How Ingenex creates fully integrated campaigns for clients, and how the best mix for each client.
How digital marketing can be successfully used to increase the strength of a brand or company, in local, national, and international settings. The use of social media marketing to revitalize business / interest in a brand or company.
As a college student, it is clear to me that digital marketing is the future of advertising, marketing, and PR. As people become more ‘connected’, they will expect more high-tech, up-to-date information from businesses, and those that don’t keep up will be left in the dust. Digital is applicable across many fields, from local restaurants to nation-wide political campaigns – check out http://www.journalism.org/node/6370 to see the impact of digital marketing on the 2008 presidential campaign. In addition, digital is extremely strong for the fast-changing, adaptable environment marketers work in now – with digital, nothing is permanent, and messages can be adjusted and tailored according to changes in client or customer.
