iPad’s are awesome and the applications are even better. I read about Deja, a new and highly anticipated iPad application last night that released today. I woke up excited because Deja is said to be similar to one of my favorite and most used apps, Flipboard. Flipboard is an app that beautifully arranges a completely customizable database of a users favorite websites, Twitter, Flickr, magazines and other online publications into a newspaper or magazine like layout. Then allows you to “flip” through different pages and view organized content seamlessly within the app. It is said that Deja does for videos what Fliboard does for photos and text and that is something to be excited about, after all Flipboard was named, “App of the Year,” in 2010.
I downloaded the app this morning and was instantly attracted. Videos are extracted from my Facebook, Twitter, YouTube, Google and RSS accounts, then compiled into a sleek and user-friendly design. Videos are updated accordingly and the sharing option is easier than ever. Users can share content on Twitter, Facebook or to email. Deja is what an iPad app should look and feel like. The interface displays tiles you can swipe threw zoom in on, and watch. Deja has a feature called ‘fling,’ where you can take whatever video you’re watching via Deja on the iPad, and view it on a TV connected to Apple TV.
You can search and view video’s, easily make playlists, view related videos, save and share in one place. It is beautiful and innovative but also very new. There are a lot of bugs and Deja crashed on me almost every time I used the app. I usually get very frustrated when something doesn’t work but I think Deja has serious potential and I can put up with it for now. A lot of time, effort and $200K of funding went into the Apps development and I really don’t think it’s going to fail. I’m hoping that the iPad 2’s video recording capabilities will help provoke the development of an option to upload videos directly to Deja. I want more customizable options for account preferences and I am also wondering if there are any privacy concerns. Deja has the potential to be a great social media marketing tool and I am interested to see how the iPad application evolves.