On September 19th, Apple pushed its new iOS 6 software live. With iOS 6, came five big changes: Maps, Siri, Camera, Mail, and Passbook. Out of these changes, the changes with iOS Maps App is by far the one that has the most controversy. Google Maps, which was a pre-loaded feature, has been completely taken off the home screen of the iPhone. Once re-downloaded, the iOS Maps, now controlled by Apple and not Google, is missing points of interest feature, Google transit directions and street images. To say that’s not enough change, the Maps gives inaccurate and incorrect destinations, for instance saying that a farm in Dublin was in fact an airport, which can cause major miscommunication dilemmas for pilots.
Though iOS Maps seems to have the most controversy, the other changes have a more positive note to them. Siri can now tweet, facebook, and make reservations for you. The new Camera feature is by far the most fun to play around with. Now, users can take panoramic shots of different places they visit to the people they are with.
The Mail App now allows you to attach photos and videos straight through the app, which was not possible before. Lastly, a new pre-loaded feature on the iOS 6 software is Passbook, which allows users to be more organized when it comes to storing, boarding passes, tickets, store cards, and coupons. But the Passbook app does not automatically transfer tickets and coupons into its app, users have to download the ticket vendor’s app, the airline company’s app, or the store’s app before they can start storing their information in this app.
The biggest changes to iOS 6, to say the least, give users a mixed feeling about them. Only users can judge themselves, if they like these new features are beneficial to them. It will be interesting to see how these new features affect internet marketing’s fast-paced life.