Derek Mehraban, Professor of Michigan State University’s New Media Driver’s License and CEO of Ingenex Digital Marketing in Ann Arbor, Michigan has been ranked as the #23 Top Marketing Professor on Twitter by the Social Media Marketing Magazine.
About the Top Marketing Professors on Twitter list:
The magazines Co-Publisher Kent Huffman, CMO at BearCom Wireless compiled the list as an exclusive for the magazine. To be considered as a top marketing professor on twitter, the professors, located all around the world, must meet the following criteria:
- Have at least 500 followers on Twitter
- Provide useful information and actively engage with those followers
- Demonstrate that they understand the best methods for social media marketing outlets such as Twitter
Derek Mehraban and the New Media Driver’s License at Michigan State University:
Derek Mehraban (@Mehraban) started this venture as a professor at Michigan State University in the spring of 2009, with the kick-off for the New Media Driver’s License class. He and Co-Instructor Dr Richard Cole, Chairman for the Department of Advertising, Public Relations & Retailing worked together to develop the class as an opportunity for students within the college to gain exposure to new media and its effect on marketing and advertising.
According to Mehraban, “The goal of the New Media Driver’s License is to certify students in new media so that they can go on after the conclusion of the course and use new media and digital marketing in their career, job search and everyday life. The course has proven itself as a great learning experience for college students, which is why we also offer it as a life long education course and for corporations.”
The semester-long class meets twice physically during the semester, with weekly assignments due on the New Media Driver’s License website. The assignments are submitted in blog format and teach students the ins and outs of blogging, rules for online public relations, digital presentation skills, search engine optimization techniques, and how to build you personal online profile.
An innovative digital marketing professional at Ingenex Digital Marketing and new media professor at Michigan State University, it is no wonder that Derek Mehraban has the twitter following to place him in the ranks of Top Marketing Professors followed on Twitter.
A Special Thank You to Kent Huffman and the Social Media Marketing Magazine for publishing the Top Marketing Professors on Twitter.
Check out the New Media Driver’s License website, http://NewMediaDL.com
Follow Derek Mehraban on Twitter, @Mehraban