Have you heard of Threadlife?

Threadlife is the newest mobile video sharing app to hit the scene, created by former Zappos CEO Nick Swimurn and creative guru Ken Martin. Surprisingly, there is still a void in social media for practical mobile video sharing. Apps such as Viddy and Socialcam have tried to fill it, but neither have been able to take off in a big way.  Swimurn and Martin are hoping for Threadlife becomes the Twitter or Instagram of video sharing.

What makes Threadlife different from previous attempts is the three second video limit, called stitches. Users create three second videos and “stitch” them together to create a video montage, called threads. Because the stitches are short and sweet the videos don’t become drawn-out and viewers are less likely to lose interest. Also, instead of profile pictures, the app requires three-second profile videos. In the future, the Threadlife team plans to include tagging and location-specific information.

Only time will tell if Threadlife will take off with mobile users, but I can already see the potential the social media agency could take advantage of. How do you see Threadlife faring against previous mobile video sharing apps? Do you see yourself using it?

Twitter’s Makeover: A New Look for Business Profiles

Twitter recently introduced a feature for business’s called a header image. The concept is similar to a Facebook cover photo. I’m happy that Twitter implemented the idea. I’m a visual person, so I prefer pictures and videos more than text. Its not that I did not like the previous Facebook and Twitter layouts, but I think this style is more appealing to the eye. This photo is great for a business using Twitter for marketing because consumers can learn what the company does almost instantly when viewing a photo. An attractive photo can even reel in potential customers.



In addition to the new header image, Twitter has also enabled a bio section that’s similar to LinkedIn company profiles where you write a brief description about yourself. In other words, “Who are you and what is your position?”. Well, it does not have to be that stern, but can be a creatively carved description about yourself.

You can now also pin the most important content from your updates. For example, I can pin the pictures and updates from LA2M since I love it so much. The best part is that the Android and iOS apps have also been updated to work hand in hand with Twitter 3.4.

It will be interesting to see how Twitter’s new image will affect social media marketing and interesting to see how businesses will use the new features to promote their brands in creative and interactive ways.

To learn how to create a header image check out this helpful PDF from Twitter: https://business.twitter.com/pdfs/ProfilePage_onesheet.pdf

The Summer Olympics: Being Reshaped by Social Media

What’s the first thing I did when I found out one of the University of Michigan’s own Samuel Mikulak made the US Olympic gymnastics team? Added him on Facebook of course! The 2012 Olympics are being named by some as the “first social Games”. There’s no doubt that social media drives conversation and newl, and it’s only grown more influential in the past four years. Facebook, Twitter, and YouTube will likely play an exceptional role in how information is distributed from London, and how the conversation is driven throughout the Games.

So what’s the difference between this year’s games and the summer Olympics before it? Four years–and that’s an eternity in Interntet time! Social media has truly exploded, as well as general web use. In 2008, there were approximately 1.5 billion internet users globally, and that number has swelled to 2.3 billion users this year. That’s one third of the the worlds total population!

For more of an idea on just how and why social media will reshape the Olympics as compared to 2008, we’ll take a look at the top 3 social media networks out there, and see just how much 4 years has changed them.


2008: Facebook reached 100 million users, and passed Myspace in popularity (Wow, was 4 years ago really that long ago..?!) The chat feature was also introduced this year, while simultaneously taking over AIM and other chat sites with it’s convenience.

Today: Facebook claims more than 900 million users–that’s a growth of 900% in a mere 4 years! The network’s founder, Mark Zuckerberg, becomes a global celebrity, while Facebook becomes a publicly traded company.


2008: This was a year of explosive growth, and they finished the year with 6 million users, and 300,000 tweets a day.

Today: The network now has 500 million users, who collectively send more than 400 million tweets every day! News breaks on the network regularly, and it’s a prime marketing channel for many athletes. Likely London 2012 conversation among media and fans will take place on this network as well.


2008: By fall of this year, users were uploading 10 hours of video/minute. This site emerged as the “it” site for video sharing, and had been bought by Google in 2006, which just increased it’s popularity. They also launched their mobile site this year.

Today: It’s no doubt that the most memorable Olympic moments will go viral on this network the moment they are aired on television. The company receives over 800 million unique vistis per month, and those visitors watch over 3 billion hours of video per month, while also uploading 72 hours of video/minute. The growth here is truly iconic.

So what?

After looking at the top three social media sites, one may wonder what that has to do with the Summer Olympics. Well-everything! This summer, expect to receive the latest Olympic news not from your favorite TV reporter, but instead from a social media network just as soon as it happens. The moments of this years Olympics will live on as was never possible before thanks to social media.

Who knows what the Summer 2016 Olympics will bring, but for now, enjoy all of the convenience and fun social media has to offer, because it’s events like this where it really matters!

Chirpify to Expand Twitter

As Twitter quickly grows everyday, more and more opportunities slowly arise for Twitter to expand its domain. That is exactly what the latest startup, Chirpify, is doing by teaming up with PayPal. Chirpify will allow users to purchase anything from companies that also use Chirpify from their Twitter-enabled smartphones. In addition to shopping, users can transfer money to other users in a peer-to-peer transaction as long as both are using Chirpify. Beyond what is already done, Chirpify and future applications will only expand and demand more from social media marketing agencies as a necessity, not just an afterthought.

There are high hopes for Chirpify given the combination of a majority of cell phone sales being smartphones and people becoming more comfortable shopping through the internet. If Chirpify takes off, it would become the first major add-on to Twitter to expand it’s reaches as a social networking tool. With social networking sites quickly trying to expand their reaches by diversifying, it’s plausible they will eventually morph into near-identical entities. Seeing as how for example Facebook has its marketplace, which seems on par with Chirpify. If that were to happen, what would happen to social networking sites like Twitter and Facebook? Would they possibly merge into one giant site? All we can do is wait and see.

Explore the Digital World of Marketing with MSU’s New Media Driver’s License

If you’re interested in the rapidly growing world of online marketing, this is the perfect class for you! With Michigan State University’s New Media Driver’s License, you will learn all about the different aspects of online marketing from the experts. Derek Mehraban, CEO of Ingenex Digital Marketing, shows his students the many facets of the digital world in a fun, easy to learn way.

One of the greatest things about this class is that you are learning brand new things, but a lot of it is just expanding your knowledge of media you already use. Not everyone blogs, but it’s a pretty simple thing to do and you will learn the little extras that turn your good blog into a great blog. Most of the students who take this class already have accounts on at least one social media platform. Learn how to use platforms like Facebook, LinkedIn, Twitter and YouTube to their full advantage.

Some things you may know little or nothing about are search engine optimization (SEO), search engine marketing (SEM) and Google and Yahoo! search rankings. When you successfully complete this class, you will have an understanding of these things and just how great of an impact they have on a business.

Another great thing about this class is that it is (mostly) online. From experience, I can say this is one of the most enjoyable and most useful classes I have ever taken. I loved the convenience of being able to do my work when it worked best for me.

Sign up now for the Fall 2011 New Media Driver’s License (ADV420) course!


THE NEW MEDIA DRIVERS LICENSE IS PROVIDED BY The Michigan State University Advertising, Public Relations & Retailing Deparment in Partnership with Derek Mehraban.

Twitter Unleashes Photo Sharing for All Users

Twitter + Photobucket

The next time you log into your Twitter account you will be sure to notice the pop-up informing you of Twitter’s newest feature. Photo and video sharing, which debuted in June, is now available to all Tweeters.

Users will now see the added camera icon at the bottom of the “What’s Happening Now?” box where users can then select a photo to upload and preview the photo before publishing it. Tweets containing photos will have a thumbnail of the attached photo as well as a pic.twitter.com link.

Twitters Prompt


This feature is being released before the launch of Apple iOS5. Twitter is essentially the default social network for iOS users due to its strong integration in the mobile OS. Users with iOS5 will be able to upload photos via Twitter, but Twitter has not yet said when Android and iOS apps will have the mobile photo upload feature.

Photobucket will provide the hosting for all user-uploaded photos on Twitter. This new feature creates a bit of a stir among third party companies such as TwitPic, Yfrog and Twitgoo that have been providing Twitter users to show images to their followers.


Katy Perry Last Friday Night a Hit!

Katy Perry pulled out all the stops for her 2011 Last Friday Night (T.G.I.F.) Video. The video is jammed packed with 80s heartthrob’s, 90s teen pop sensations, Internet memes and Kenny G?

Brace faced frizzy haired Kathy Beth Terry, played by Katey Perry, wakes up to find herself next to a buff young male and a fuzzy memory of the night before. Perry used social media marketing to promote the music video’s main character Kathy Beth Terry, who’s Facebook fan page is packed with links of 80s and 90s teen heart throbs like Jonathan Taylor Thomas (JTT), viral videos created by Kathy Beth herself and video clips of the boy band Hanson.

Katy Perry – Last Friday Night (T.G.I.F.)

The music video features Kathy Beth Terry getting a makeover from the Friday queen herself Rebecca Black, Hanson playing in the backyard and a saxophone solo from Kenny G. Darren Criss (Blaine) and Kevin McHale (Artie) from “Glee” make an appearance along with other famous stars from the past and present.

Katy Perry’s “Last Friday Night (T.G.I.F.) is a hilarious play on teen geek-to-chic movie’s. Who knew Rebecca Black was such a party animal. As a Katy Perry fan I give this music video is a must-see and I give it two thumbs up!

Entertainment & Stars: Katy Perry’s ‘Last Friday Night (T.G.I.F.)’ Features Rebecca Black as Hostess (VIDEO)

Facebook and Twitter Additction OK

In high school and early years of college my Facebook addiction appeared to distract me from what many others thought I “should” be focusing on. As I got older my Facebook addiction led to a fascination with Twitter and other forms of social media. Suddenly I was studying social media and digital public relations strategies in school. Within three years my degree in public relations went from cool to awesome. I was taking innovative journalism classes tailored to social media strategies and search engine optimization and all things digital. Was this too good to be true? Can I really make a career out of this?

Photo: DirJournal.com

It turns out you can. And there is quite the demand for digital agencies and social media strategist as the digital revolution continues to grow according to The Detroit News article, Aging Nation, Technology Give Rise to Five Hot Jobs. There is real value in social and digital and more and more people are recognizing that. The job market is fierce and there is good news for college students. According to The Detroit News Article. “By 2018 a million new jobs expected to be created.”  I don’t know if fate or luck or destiny brought me to my current internship in the digital marketing field, but the future is looking nice for me and for the digital agency.

The Detroit News: Aging Nation, Technology Give Rise to Five Hot Jobs

Twitter fails in the workplace

After the recent Twitter fails in the news, I have decided to dig deeper into this topic. The most recent workplace rants on Twitter have taken place on two different spectrums. The first with the tweeter being unaware that he was on a corporate account, and the other with the tweeter being completely aware and spiraling into a ferocious rampage.

The most notorious of the two slip-ups was the employee in Chrysler’s social media department who dropped the F-bomb on the official Chrysler twitter account, @ChryslerAutos. The thing about a Twitter account like Chrysler’s is that it has so many followers that if it has one hiccup (like the F-bomb), over 9,000 people see it and make note of it of course. The tweet, which said “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive,” was quickly deleted after the employee realized that he was not on his personal Twitter account. Someone retweeted the mishap and it soon became the tweet heard around the world. The employee was fired and Chrysler was business as usual after a little Twitter damage control with the tweet, “Our apologies – our account was compromised earlier today. We are taking steps to resolve it.” Steps to resolve it = a shamed employee out of a job.

The other employee Twitter rampage was by a fed-up Marc Jacobs intern, who was put in charge of the official Marc Jacobs Twitter account, @MarcJacobsIntl. The power must have gone to his head; he completely broke down on his last day and tweeted multiple condescending comments about the company and company’s CEO, Robert Duffy. As the end of his internship became near, the anonymous intern was asked to find a replacement. The intern supposedly presented Duffy with 50 possible candidates, but Duffy was not happy, and the intern became flustered. “Spelling is hard for me. I hate this job. Hope they find someone soon. Robert is picky! We have presented him with 50 people. He’s not happy,” marked the beginning of the Twitter temper tantrum. The intern went on to say things like “You have no idea how difficult Robert is. I am only an intern. My last day is tomorrow. I wouldn’t be tweeting this if not!” He even had the nerve to call Duffy a tyrant, “Good luck! I pray for you all. If you get the job! I’m out of here. See ya! Don’t want to be ya! Roberts a tyrant! Seriously! He is tough!” the intern continued. “I can call him out! I’m out! Won’t work in this town again! I know that! Learned a lot. But, I don’t have the energy for what is expected!” said another notorious tweet. Before leaving Marc Jacobs, the intern had one last thing to say, “Yea, walk in my MJ shoes! Don’t judge me! I’m alone in this office having to try and entertain you all. This isn’t easy. I have tried. Done!” The company did some Twitter damage control and the intern is gone; he most likely left Marc Jacobs empty-handed in the job recommendation department.

(Photo taken from the official Marc Jacobs International Twitter account.)

Now trending: Mac & Cheese

Social media has transformed the way companies market their products and, in my eyes, Kraft Mac & Cheese is the newest front runner. I logged in to Twitter yesterday and was surprised to see that “Mac & Cheese” was trending. I know, as well as the rest of the Tweetos, that whenever something is trending, there is a story behind it, but I couldn’t figure out why people’s tweets were including the phrase “Mac & Cheese.” Shortly after, I was perusing Mashable and discovered that an article was written about why the lunchtime delight was trending on Twitter.

To my surprise, Kraft has a type of game going, known as the Mac & Jinx promotion, in which the winner receives five free boxes of mac and cheese and a T-shirt. The game goes something like this: any time two different people tweet using the phrase “mac & cheese,” they’ll each get a link pointing out the “Mac & Jinx.” The first one to click the link and give Kraft his or her address wins. This contest is so different than the traditional “enter and win” contests and I think it’s a great idea. Twitter is revolutionizing the way we get our news, keep in touch with friends and now they are changing the way we participate in contests.

It’s great to see that companies are getting creative now, and I love the fact that Kraft is making it relatively easy to win the prizes; you don’t have to jump through hoops or have some special talent to be a winner. Anyone can participate in the contest as long as he or she has a Twitter account. I also like that there are numerous winners; everyone has the chance to win without dropping their name in a hat and finding out months later that they won. I love that Kraft is embracing what new age technology has to offer with its Twitter contest.