Four Easy Steps to Merge Your Company’s Google Plus Pages

Google Plus and other Google products are rapidly becoming reputable tools for digital marketing. Google Places for Business is a fantastic service that lists essential details about your company on the front page (name, location, contact, services, etc.). You can learn tips about starting up your Places for Business page in this Business 2 Community article. Google Plus is the platform best used for interaction between company and consumer. The site enables users to follow businesses, post on their pages and review their experiences.

photo credit: Bruce Clay, Inc via photopin cc

photo credit: Bruce Clay, Inc via photopin cc

Google lets users seamlessly integrate the two pages together for a smooth page that is packed full of features to improve Whenever businesses sign up for any Google service, however, they may not realize that they are automatically signed up for a Google Plus page. Signing up for multiple services under different emails results in the creation of multiple Plus pages. Outdated and duplicate pages can wreak havoc on your business by misdirecting potential customers to a previous location or giving them incorrect contact information.

Merging Google Plus pages is relatively simple. Following these steps will send you in the right direction to effectively listing your company through Google.

  • Visit Google Takeout

Make sure that you are logged into the old Plus page for your business, first! Takeout lets you archive all of your contacts, settings and other information into a compact file.

  • Archive Your Circles

Mouse over Google Plus Circles and expand the drop-down menu. Click the link that prompts you to transfer your information to another Google Plus account.

  • Enter Your Destination Page

The next page should prompt you to enter the email of the page where you would like to transfer your information. Log in to your destination account and initiate the data transfer. Takeout gives you a seven day waiting period before the transfer begins and you can no longer cancel the action. The actual transfer takes about 48-hours to complete. Once the transfer completes, the act cannot be undone.

  • Disable Google Plus for Your Old Page

Make sure that you are content with your new page’s contents. Sign in to your old page’s settings and at the page’s bottom, choose to disable Google Plus. People that followed your old profile are now followers of your up-to-date profile. Your old page will no longer show up on their profile, nor elsewhere when consumers search for your business! Takeout does not transfer posts and information from your old profile. This is typically irrelevant because the page is outdated, anyhow!

While these steps are meant to help a company with multiple listings on Google Plus, you can use them to combine multiple personal profiles as well! Check out Grovo.com for a step-by-step video to walk you through the process.

Managing your Social Media Footprint in the Digital Age

In an ever competitive job market, your online presence is becoming an important part of the interviewing process. Employers aren’t necessarily trying to “dig up dirt” on you as much as they are trying to make sure you’re the right fit for the company. Dan Schawbel, author of “Promote Yourself: The New Rules for Career Success,” told MSN News, “Over 90 percent of recruiters use social networks to review candidates’ backgrounds.”  It goes to show just how important your online reputation is. Follow these easy steps to make sure you’re marketing yourself correctly:

Photo by: Search Engine People Blog

Photo by: Search Engine People Blog

Google Yourself
Start out looking at what employers would see if they searched you. Google, Bing, Facebook, etc. search your name. It will give you a good feel for what kind of digital footprint you’re leaving behind, whether it be positive or negative. If you can’t find you, then chances are recruiters are going to have a tough time too. However, that’s not necessarily a good thing; you want to be found in search results, for positive reasons of course. Searching yourself will give you a look at how much work you have ahead of you to clean up your image and make yourself more searchable for all the right reasons.

Clean It Up
Delete inactive social media profiles. There’s probably no reason to keep that Myspace from middle school, completely stocked full with embarrassing pictures. Once you determine what profiles you want to keep, and you realize they aren’t as professional as you’d like them to be, you might have your hands full. One useful (and free) tool students can use is SimpleWash. This application looks through your Facebook and Twitter and shows you everything from photos, to things you’ve liked or tweeted that have questionable content. You can also search specific words for the app to scan through. After it finds everything, you can sift through and delete things you don’t want employers to see.

Facebook Privacy Settings
They may be a pain, but they are important to keep up-to-date on so what you don’t want people to see, stays private. Facebook’s Privacy Settings are often changing, so you need to keep up with it. There are a lot of handy features to manage your profile. One of my favorites, Timeline Review, allows you to approve or hide tagged photos or posts before they are seen on your timeline. Gone are the days where you have to worry about quickly untagging yourself from an unprofessional (or just flat out unattractive) photo your friend posted from a night out. If there is anything questionable, you have have the ability to decide what can be seen.

Twitter
There are a lot of ways you can use Twitter, however some of them are better than others when it comes to getting a job. It might seem funny to tweet from the bar, but it won’t seem that funny when you can’t find a job after graduation. If you lack the self-control that so many college kids do, consider protecting your tweets. People will request to follow you, giving you the control over who sees your tweets. If you have your tweets public, remember who your audience is. Have an objective and make sure your tweeting relevant information.

Be Smart and Think Before You Post
Once it’s on the internet, it’s out there for good. Don’t post something if you are unsure of how it may be received by the public. Try to stay away from anything controversial. You don’t know the beliefs and values of recruiters who may be looking at your profile, so don’t say anything that could potentially offend them. Refrain from posting about politics, religion or anything illegal. “Posting while emotional” is another trap some fall into. We all say things we regret when angry or upset, but don’t share it with your entire online community.

Manage Your Friends and Followers
We’ve all heard it before, but don’t accept friend or follower requests from people you don’t know. Know who you are connected to and what you’re sharing with them. You can classify your friends into groups and share content that is specifically for them. As you get older, you might want to go through and manage your friends and followers to make sure they’re still relevant connections.

It’s important to keep yourself professional, but that doesn’t mean you need to sound like a robot in the process. Be yourself! Employers want to see your personality and the positive accomplishments you’ve had. Sprucing up your social media profiles may seem like a daunting task, and it may take you a few days to look through all those pictures from your college years, but it will be well worth it when your profiles are recruiter ready.

Do you know how to write for social media?

Today, I want to talk about copywriting! In college, students are exposed to many different courses to enroll in. As an intern at Ingenex Digital Marketing, I have the opportunity to put in practice my skills and knowledge from college but it is also opening up my eyes about other courses I should have taken before graduating.

Like the majority of the students, everyone had to take a writing class, but in the field of advertising it is very important to have sharp copywriting skills. I learned copywriting through my past and current work experience, but if you have a chance to take courses beforehand, do it! By taking a copywriting course these skills are transferable to many other jobs and in the field of advertising it will make you look professional.

by MDGovpics

by MDGovpics

Sending tweets and posting tons of statuses on Facebook does not make you a social media expert. There are many guidelines to follow when writing for social media. In copywriting for social media, the voice, language and tone varies from one platform to another, from brand to brand and other aspects in between.

In the advertising and digital marketing industry, creativity is the soul of successful campaigns. Copywriters need to be flexible, creative and quick in their feet, especially in the field of social media, as there are constant changes and rapid communication in the online communities.

“Copywriting for social media is an interesting and deep topic because there are so many different channels, mechanisms and purposes. It’s almost like you have to learn a separate business … there’s the ad business … there’s PR … there’s social. Each slightly different.” said social media expert, Jason Falls.

With so many mediums like Twitter, Facebook, the ultimate goal is for your audience to click and respond your online message. Communication on social media outlet is a two-way channel if not more, this one of the reasons it is crucial to be human when crafting your message.

To be a well rounded copywriter, I encourage you to learn about the techniques and practices of copywriting for SEO and learn about the importance and value of keywords as they will play a major role in allowing your website to show up on search results.

I also recommend the New Media Drivers Licence course. This course gave me a competitive advantage when applying for jobs and internships. Best of luck and if you have any questions, feel free to contact me!

Are you safe online?

Millions of Americans go online everyday and don’t realized how vulnerable their information can be due to the lack of security of some websites, an increasing number of phishing scams and the lack of control from their private settings.

Last year 12 millions Americans fell victim to the fraud and had their identities stolen. Today we are going to give a few quick tips on how to protect yourself from these cyber crimes. Social Media became one of the favorites “playground” for thieves and malicious virus to steal your personal information.

by FutUndBeidl

by FutUndBeidl

1. Passwords: When is the last time you changed your password? This is a very basic but important step to take but it is important change your password from time to time. Some websites allow you to see if the password you are entering is harder to crack, by stating if it is “strong” or “very strong”. Don’t make them simple like your pet’s name or “123”, but if the website allows you to include numbers, capital letter and symbols, do it! Make sure your password is “strong”, “very strong”; “very good” or “excellent”. Cyber thieves can easily identify your password if you ever made it public. On this note make sure the privacy settings on your social networks are well secure.

2. Emails: NEVER email your credit card number or Social Security number to anyone. Malicious hackers are always looking for this crucial information once they get into your account. Be very careful opening attachments and downloading files, even if you know the source.

3. Online banking: The same way you check your e-mail on a daily basis, you should monitor the activity of your debt and credit cards for any suspicious transactions. If you feel, that your account was compromised and you had your information stolen, contact your bank immediately. It is also recommended that online, you should use credit cards instead of debit cards, since debit cards do not have as a strong protection against fraud compared to credit. You also should contact your bank and ask if they have free software to protect your online banking.

4. Wireless connections: If you have a wireless router at home, make sure to make it secure by including a password, this way a third party won’t be able to access your signal connection. Some people also enable the encryption to scramble the information you send back and forth online.

To learn more about other steps you can take in case your information is stolen, click here. It is very important to share this information with your friends and family members as some of them might have your personal information stored in their computers as well. Keep an eye out and stay safe!

 

Hashtags Coming to Facebook

Starting Wednesday for select users, Facebook will be able to support hashtags. Facebook wants to start using hashtags to make searching and conversing easier. Many other social media sites, such as Instagram and Twitter, have working hashtags that can be clicked on the view more content related that topic. Many Facebook users already use hashtags, so making them work will just be the icing on top of the cake. Facebook users will be able to type in a hashtag into the search bar to see who else is talking about the same topic.

Photo via someecards
How will social media users feel about Facebook #hashtags?

The company hopes adding hashtags on Facebook will help show that a single post is actually part of a grander conversation. So now, when all your friends post the scores to the games and talk about that awesome touchdown, they can add a hashtag and discuss what just happened with others who used the same hashtag. When someone clicks on the hashtag, they will be taken to another page that has all relatable posts in a single news feed. Facebook stated that the hashtag capabilities will include searching for hashtags, clicking on hashtags that come from other services and writing posts directly from the hashtag feed.

Is Facebook becoming too much like Twitter? As of right now, Facebook users can post a status that is up to 63,206 characters, unlike Twitter that limits a post to 140 characters. Facebook will allow users to add more content and opinion to their hashtagged posts. Compared to the brief posts on Twitter, Facebook users will be able to delve into the topic at hand.

Your hashtags don’t work on Facebook? Don’t worry! It will take a few weeks for everyone’s hashtags to go into effect on the social media site.

Do you think useable hashtags on Facebook will go over well with social media users? Comment below and let us know what you think!

Is Your Facebook Boss Approved?

When applying for jobs and landing interviews, a lot of the focus is put on perfecting a resume, deciding what to say, and dressing the part. What job seekers need to realize is that the interview goes outside of the office doors. Social media sites, like Facebook, are sources bosses can use to learn more about potential employees. Even after landing a job, Facebook profile pages may become a hazard if the boss and employees friend each other.

Getting and keeping a job is important, but expressing oneself freely through social media is important too. By changing Facebook settings, users can post and keep what they want on their Timeline without regretting it later.

About to post a status? Remember to click on the “Friends” bar next to the blue “Post” button and click on “Custom” to change the settings on who can and cannot view the status. Feel free to talk about how much fun the past weekend was, without putting the job on the line. Creating friend lists on Facebook can help organize contacts, and hide posts from them with ease. Instead of typing out each name of who the post needs to be hidden from, it will already be organized onto a list.

How to customize who can view a post

How to customize who can view a post

We cannot stop the inevitable, as friends with no filers post all those embarrassing pictures. Instead of untagging each photo, memories can be kept. There is the option to hide the photo from Timeline by clicking on the pencil in the upper right hand corner of the photo and clicking “Hide from Timeline”. However, using this option means that the photo is still tagged and can be viewed in the photos section.

How to remove a picture from Timeline

How to hide a picture on Timeline

Want to share photos with friends, but not colleagues? After posting an album, click the icon in the bottom right hand corner of that album and click on “Custom” to change who can view the photos in that entire album.

How to customize albums

How to customize albums

Want to change the settings in Timeline? Users have the option to customize Timeline setting by clicking the gear icon in the bottom right hand corner of the cover photo, and clicking “Timeline Settings”. Users can change who can add and view content on the Timeline.

Facebook_timelinesettings

How to customize Timeline settings

Being respected and presentable in the work space is very important, but so is keeping up a social life. Changing Facebook settings can help users customize who can see and view content, without losing the freedom of using social media. So, apply for that dream job…once your Facebook is boss approved!

Social Media: A Love-and-Hate Relationship

You probably have heard this phrase before: “Before you love anyone, you need to love yourself.” Guess what? This applies to social media, too!

Let me explain. Social media can be very chaotic, frustrating and overwhelming for many business that are trying to implement a marketing plan, but let’s be honest here–love or hate it, social media is not going anywhere. On the contrary, it’s growing on a global level. This dynamic segment in the advertising industry is always polishing and innovating existing technology. Changes are constantly happening, and they’re happening fast!

Photo by Dean Meyers

Photo by Dean Meyers

What are you going to do? Give up? Deny it? We most certainly hope not!

The challenge for everyone is to stay on top of everything that is happening in social media. Although changes can be tough, they are inevitable. How we embrace these changes is what matters, but many times you cannot do it alone. You might feel pressured to be present in all social networks and platforms, but the good news is you don’t have to be, and we are here to help you every step of the way.

A digital marketing agency can help your business develop a strategic and effective presence online. Because no two businesses are alike, we want to create a plan that will achieve your unique goals. We will tap into your strengths and fix your weaknesses. The last thing we want you to do is waste your time and resources by investing in a marketing strategy that will not support your objectives.

Our strategic plan is based on four key elements:

  1. Our clients’ goals
  2. Our clients’ needs
  3. Our clients’ culture
  4. Our clients’ values

If we cannot create a balance of these elements, we are not doing it right. Like relationships, we need to listen in order to have a clear understanding about each other. We hope that you will allow us to help you create a love relationship with social media. Let our team of experts guide you through this dynamic industry and help you find the best way to love social media without forgetting who you are as a company.

–João Mattos

Correlation Between Traveling and Happiness via Twitter

Researchers at the University of Vermont have been studying the relationship between the happiness level of people on Twitter compared to how far they have traveled from their primary locations.

With continued advancement in technology and the amount of personal and emotional information people share via online mediums today, experts can now study human behavior by looking at the sentiment that is expressed via social media. Not only are people providing information about how they are currently feeling, but their location in the world are almost always given as well. Putting all of this together allows researchers to come to a conclusion on how people feel based on where they are.

Photo Credit: epSos.de

Photo Credit: epSos.de

“Expressed happiness increases logarithmically with distance from an individual’s average location,” was the ultimate result of the study done by these experts. The research found concluded that people tweet most often from work and home and when they are further away from these locations, most often traveling, they are happier in their tweets.

While this may be a stretch and might not be the most accurate way to measure how happy people are, it is an interesting subject to consider. Are people happier when they are traveling? Do they express their true happiness on social media or do they just want to seem this way to their follows? Its hard to tell but most of us can agree, traveling to the beach compared to sitting in a cubicle would make the average person happier, even on Twitter.

Reference: Mashable: Twitter Happiness Soars as People Travel Further From Home

 

Politics of the Future: Digital and Social Media

What if President Obama held press conferences not in the White House, but on Google Hangout? What if he answered questions asked by the American people, rather than the news correspondents? Earlier this month India’s Finance Minister P Chidambaram did just that. The minister participated in a live video conference that lasted hour, but the conference sparked conversations that lasted quite longer (e.g. #askthefm).

“People have been calling this era of computers, the Internet, and telecommunications the ‘information age’ … What we’re really in now is the empowerment age…This power is shifting…to a new paradigm of power that is democratically distributed and shared by all of us.” - Joe Trippi, author of Revolution Will Not be Televised

President Obama's current Facebook banner.

President Obama’s current Facebook banner.

Today everyone and everything is going social. Barack Obama and Fançois Hollande are on Facebook, and even The White House, the WTO, and the United Nations tweet.Digital media has become a new form of infrastructure. The United Kingdom offers virtual tours of Parliament buildings. The EU website has an Audiovisual Newsroom. Online presence is a public expectation.

The virtual world has a very real influence.The last two years proved digital and social media’s power to mobilize entire nations (i.e. revolutions in Tunisia, Libya, Egypt, and Syria). Minister Chidambaram’s conference is further evidence of a growing desire to not only pay attention to the man (or woman) behind the curtain, but to eliminate the curtain altogether.

 

#SXSW Takes Over Social Media on a Global Scale

With all the hype of SXSW this year, its no wonder that social media was booming with the latest news on anything and everything that was going on during the festivals and conferences in Austin this year.

For those that don’t know about SXSW, it is an annual set of festivals, musical shows, and interactive conferences held in Austin, Texas. Started in 1987, the event has grown in popularity every year.

Photo By:

Photo By: Fsse

 

According to an article by Mashable, there were over 1 million tweets in 19 different languages sent across the world. The event has been known to bring together hundreds of cultures, all joining each other to celebrate an interest in music, film, and interactive media. In total, 205 different countries were represented at this years SXSW, which explains its popularity internationally. While the US had a major lead on interaction (71%), it is still incredible to see countries and languages that are usually off the radar, like Romanian or Indonesian for example, still creating conversation.

This amazing digital interaction between people across the globe shows how much social media impacts cultures from all corners of the world. Even though we are limited by geographic location and language, we can all come together for events such as SXSW through an online medium. Social media has taken over control, it is the main interaction for people to talk about anything and everything. SXSW is just one example of how an amazing time can be captured and displayed across the world to millions of people.