Join the Party. Be an Eco-Friendly Intern.

The summer 2013 Eco-Friendly Internship Crew. Join their ranks!

The summer 2013 Eco-Friendly Internship crew.

We’re looking for a few good interns – Eco-Friendly Interns, to be precise. Want to get real-world digital marketing job experience while learning from some of the best in the business? Apply now!

There’re five tracks to choose from, all of which come with their own unique fun:

  1. Project Management – Get an inside look into leading initiatives and projects for clients!
  2. Web Development – Design websites! Make cool things online!
  3. Graphic Design – Make pretty things that work for clients!
  4. Content / Social – Write everything! Work with photos and videos! Tell digital stories!
  5. Analyst / SEO – Get your math and research on!

The internship starts September 9, so polish up your resume and head over to the digital marketing internship page, where you can get all the details about each internship track and fill out the internship questionnaire. Then, send your cover letter and resume to jobs@ingenexdigital.com.

We want you on our team – get your applications in today.

Ingenex Welcomes New Web Developer

Ingenex Digital Marketing has recently welcomed John Wright as their new Web Developer, where he designs, redesigns and maintains websites for Ingenex and their clients. Purely self-taught, Wright has an extensive CSS, HTML, WordPress, and Web Developing background. Wright’s career began when he created interactive MySpace profiles that impressed a wide-spread of MySpace users. When discovering how popular his designs were, Wright learned how to use CSS, HTML, and PHP to create a dynamic website for customers to purchase these profile designs from.

Wright found out about the job opening from his aunt who attended a LA2M Marketing Education event, and he applied shortly after. Impressed with Wright’s profile and learning about his independent web developing background, Ingenex warmly welcomed Wright to the team.

Interested in a career with Ingenex? To find out about current job openings, please visit:

http://ingenexdigital.com/content-producer and

http://ingenexdigital.com/digital-marketing-analyst

 

WordPress Job Available At Ingenex

Ingenex Digital Marketing is looking to hire a WordPress Developer! Ingenex is a result driven digital marketing agency that has clients across the United States and Canada. Derek Mehraban, Ingenex CEO and your potential boss, is looking for an employee who is creative and understands web design thoroughly. “I want my clients to get the latest and greatest of everything,” Mehraban stated. This means you have to be able to create the latest designs and implement them into a WordPress CMS.

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Not only must you be a WordPress professional, but Mehraban is looking for an employee who has quality personal traits. “We are looking to hire someone who is hardworking, pays attention to detail, accurate, fun to be around and always delivers above and beyond,” Mehraban says.

“I want a coworker who is driven, passionate about work and dedicated to staying current on new digital trends,” Content Manager Ashlie Forchione said. In the world of digital marketing, trends are always changing so it is important to evolve with technology. Clients need to be provided with the latest and greatest forms of technology, and that improves what you can provide as a WordPress Developer.

Is Ingenex the right company for you? When asked about working at Ingenex  Social Media Coordinator Lauren Schneider said, “My favorite part about working at Ingenex is having the ability and opportunity to have your voice count. You aren’t just part of a mix, you will have your area of expertise and your work will be noticed.”

The Ann Arbor branch of Ingenex is located on Main Street, and will soon be moving to a new location in Downtown Ann Arbor within the month. “At the Ann Arbor location, we can appreciate what the city has to offer to the agency with the fun environment. It has always been my dream to work in Downtown Ann Arbor” Content Producer Erin O’Neill said.

Nervous about the potential interview? Here are some wise words of advice from current Ingenex employees:

“Don’t forget to smile!” — Forchione

“Be yourself and don’t be afraid!” — Schneider

“Be prepared to talk about your work. Come in with example pieces.” — O’Neill

To find more information about the position please visit:

Avoid a LinkedIn Job Scam

As a college senior, I am always and actively looking for job opportunities. Facebook, Twitter, and LinkedIn are all sources someone on the job hunt can take advantage of during their search. LinkedIn is designed for career oriented individuals who want to network with others. Users can add people, endorse one another, look at profiles, and even apply for jobs using LinkedIn.

While all of this is fine and dandy there are some things LinkedIn users have to watch out for when applying for jobs, like scams. The basic form of LinkedIn is a free tool that anyone can access and use. That means not only can anyone look for jobs on LinkedIn, anyone can post them too.

Before hitting the yellow ‘Apply Now’ box, make sure to research the job and company. The job may seem glamorous and extraordinary in text, but you need to read between the lines. If the post states that the position is available immediately, no experience is necessary, or the company contacts you right after you applied- it can be a sign of a job scam. With all of these factors, it can be possible that the company does not care who they hire since they are not taking the time to gather resumes and host multiple interviews. Using sources like Glassdoor can help you research companies and what their job positions entail.

Photo Credit: cybursleuth via Creative Commons

For example, there was a job opening for a ‘Marketing Account Manager’ listed on LinkedIn that sounded like a position I would be interested in. After reading reviews on Glassdoor, I came to discover that this job was reported to be a door-to-door cable salesperson. I went into the interview anyways because the job title and description on LinkedIn made the position seem like I would be managing the cable client. Lone-behold it was a door-to-door position. Although that may be a career aspiration for some people, it was not the direction I wanted to take my career in.

So before applying for a job using LinkedIn, do your research. Websites like Glassdoor can help you make sure the posting is a position that matches your career aspirations.

 

Why You Should Become a Blogger

So, you want to break into the field of digital media? It can take time, but a great way to gain experience while still in school or working in another field is to start blogging. Choose a specific topic to write about, but try to not keep it too narrow. Maybe you will write about a hobby or passion you have, or maybe it will be a blog about trends in social media, anything that excites you. Once you decide on a category, the next step is to chose a platform.

Photo Credit: CollegeDegrees360

There are many free platforms you can choose like WordPress, Blogger, or Tumblr. WordPress and Blogger are more traditional styles while Tumblr is more visually oriented. If your hobby is an outdoor hobby that can be accompanied my many photos, you may to use Tumblr. If your topic is more professionally orientated, Blogger or WordPress may be a better choice.

After that it is time to build up a community on Twitter. If you are not already on Twitter, set up an account. If you are, start following similar users and start reading their blogs, commenting, and retweeting and replying to their tweets. Think of similar bloggers as your allies, not your competition they may be your only audience for a while. Many seasoned Twitter experts  advocate for using your own name and having your profile picture be of yourself. It makes it more personal that way, people will be more likely to engage with a person, rather than an icon image.

Getting an audience takes patience and time, but does pay off. The trick is to publish often and regularly. Sometimes this is easier said than done. Once you are established, guest posts are a great way to get more exposure. I was lucky enough to land a guest post on a popular blog with a large readership and my post was re-syndicated on the PR Daily. This would have never happened if I published the same piece on my own blog.

So go ahead, let the world hear your voice speak with authority on a topic you know about. You may enjoy it even more than you though, and it might even land you a job.

When Networking: Think Locally!

Photo Credit: Graves Neal de Armond

When networking for a social media job, it is important to remember to not only “think globally”. I had been networking on Twitter for years and made many valuable connections, but most of them were living in different states and sometimes different countries than me. I also only met about a dozen of them IRL at a Tweetup in Salt Lake City, but it was for fun, not to further my career!

I started to see the error in my way and began attending local chapter meetings of the Social Media Club of Detroit (SMCD). It was there I met the person who does the social for Pure Michigan, who became a great mentor for me. He kept suggesting I attend an ongoing business networking lunch called LA2M, which was in my hometown Ann Arbor.  I always seemed to have a conflict on the day it was held, so I let months pass by without going.

Finally, one Wednesday my plans were expectantly cancelled so I took the opportunity to check it out. Wow. I was so glad I did. After listening to the speaker talk about mobile apps and eating a delicious lunch, I was able to talk to a lot of interesting people.

However, I have to say, the very best part was my chance to meet Derek Mehraban, the founder of LA2M and CEO of Ingenex. We chatted about my going to school for my Master’s in Public Relations and he mentioned he was looking for interns. I sat down for an interview with him the very next day, and was hired on the spot! He seemed impressed by my portfolio, but admitted it was like I had just fallen from the sky, he had no idea I existed until the day before even though I had built up a pretty substantial social media presence.  Again, my folly was focusing on a global level and overlooking the people that were doing what I was doing in my own town.

I also can’t stress enough the importance of networking with people face to face. Twitter is great, but nothing tops a personal connection with people in your industry, especially if you are job seeker. Job fairs, networking meetings, business workshops and seminars are all a great way to meet local people, in person. So make it a goal of yours to check out local networking opportunities, you may get a job out it.

Digital Marketing Internship Openings at Ingenex – Fall 2011

Digital marketing agency, Ingenex is taking Fall 2011 digital marketing internship applications

Ann Arbor, Mich. — Jul 15, 2011 — Digital marketing agency, Ingenex Digital is searching for Fall 2011 digital marketing interns. The Ingenex Eco-Friendly internship program seeks digital savvy college students interested in all forms of new media who can work at least three days a week beginning Aug 20, 2011.

Students majoring in public relations, marketing, advertising and communications are encouraged to apply. The uniquely designed digital marketing internship program provides students and graduates the opportunity to work in Ann Arbor, MI and gain first hand experience in the quickly changing and expanding field of digital marketing, while obtaining college credit.

Interns will work with Derek Mehraban, CEO of Ingenex and instructor of MSU’s New Media Driver’s License course. Mehraban and other leading digital marketing professionals work one-on-one with interns to improve their digital marketing skills.

During the internship individuals will gain experience in, but not limited to: Internet marketing, digital public relations, search engine optimization, client relations, blog monitoring and will be exposed to various networking and professional development opportunities.

“Interning at Ingenex gave me the opportunity to apply my public relations education in a digital setting,” says Central Michigan University senior Lauren Schneider. “I am valued here, the work I do matters. I’m more prepared, more confident and more marketable to employers then a lot of college student’s. Interning has given me the chance to work with super intelligent and creative people, develop my portfolio and learn cutting-edge Internet marketing techniques.”

Ingenex encourages all intelligent and enthusiastic individuals interested in digital marketing to apply for the Eco-Friendly Internship. Ingenex looks forward to meeting future digital professionals. To apply please fill out the Eco-Friendly Internship Questionnaire.

About Ingenex Digital Marketing:


Michigan based Ingenex is an Internet Marketing firm that provides a full suite of digital marketing services including Interactive Branding, web site design, search engine optimization, pay-per-click management, optimized public relations, social media marketing, email marketing, web-driven event marketing, podcasting and blogging. For more information please visit: http://www.ingenexdigital.com.

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Facebook and Twitter Additction OK

In high school and early years of college my Facebook addiction appeared to distract me from what many others thought I “should” be focusing on. As I got older my Facebook addiction led to a fascination with Twitter and other forms of social media. Suddenly I was studying social media and digital public relations strategies in school. Within three years my degree in public relations went from cool to awesome. I was taking innovative journalism classes tailored to social media strategies and search engine optimization and all things digital. Was this too good to be true? Can I really make a career out of this?

Photo: DirJournal.com

It turns out you can. And there is quite the demand for digital agencies and social media strategist as the digital revolution continues to grow according to The Detroit News article, Aging Nation, Technology Give Rise to Five Hot Jobs. There is real value in social and digital and more and more people are recognizing that. The job market is fierce and there is good news for college students. According to The Detroit News Article. “By 2018 a million new jobs expected to be created.”  I don’t know if fate or luck or destiny brought me to my current internship in the digital marketing field, but the future is looking nice for me and for the digital agency.

The Detroit News: Aging Nation, Technology Give Rise to Five Hot Jobs

How offensive is your Facebook page?

Ever wonder if your future employers check your Facebook to gain some insight on your personal life? A 2009 Harris Interactive Study surveyed employers using CareerBuilder.com and check out the shocking results: 45% of employers questioned use social networks to pre-screen job candidates; 35% of them chose to not hire a candidate based on what they found. In today’s world, one that revolves around social networking sites, employers are relying more and more on social networking sites for background information, but have no fear, there is a new program that can help you out!

One could probably assume that their Facebook is somewhat NSFW (maybe from the college years), but the new program, Socioclean, quickly rummages through your site and gives your the opportunity to delete whatever the program finds offensive or aggressive. If you give permission to run the program, Socioclean will scan your social profile (pictures, wall posts, comments and status updates) for 5,000 words and phrases that are racial, profane, drug-related or alcohol-related and display them in an organized fashion. Though the program won’t automatically delete the inappropriate information on your site itself, it will point out the specific words or phrases that should be deleted; you have the power to get rid of the information yourself.

I ran the program on my Facebook profile and received an alarming grade: F. The report actually said “Run for the hills! Requires immediate action!” After looking through the results one by one, I discovered that context is not taken into account. For instance, I wrote a post about a cocktail dress and the word “cocktail” was flagged for being alcohol/drug related. Also, the word “fire” is flagged because it is considered aggressive, so if a post references a bonfire, it is flagged as well. I think the program means well, but some of the words it flags are ridiculous.

This program is rather helpful to job seekers because it allows you to view the post and delete it immediately if you chose to do so. I’m not sure how the Facebook privacy factor works into this; my Facebook page is completely private, therefore, anyone who isn’t my friend can’t look at any of the information on my page. It’s a good idea to set your profile to private anyways, just to be safe. It is proven that employers actually do look at Facebook pages, so the best thing to do is to keep them PG!

(Photo taken from the previously cited Mashable.com article)