Privacy Concerns with Instagram

Instagram’s recent changes to its privacy policy and terms of service became effective on January 19, 2013 after causing quite the stir among users who feared a breach of privacy.

Many people were lead to believe that updated terms would allow the company to sell user pictures to advertisers without their knowledge, permission or compensation. However, this is not the case. Instagram co-founder Kevin Systrom clarified in his blog post that “Instagram has no intention of selling your photos, and we never did. We don’t own your photos – you do.”

The recent launch of Instagram web profiles also raises some concern about privacy. The new profiles feature a collage of recently shared photographs that form a header along with a profile photo and bio, giving others a snapshot of the photos you share on Instagram. In addition, you can follow users, comment & like photos and edit your profile from the web.

With the new web profiles, anyone is able to view a public user’s Instagram profile online. To those who worry that their photos will now be on display for the whole world to see, have no fear. As long as your photos are set to private, your photos will be visible only to logged-in Instagram users you’ve allowed to follow you. Those who don’t want to share their photos on the Web can simply set their profiles to private.

Twitter vs. Instagram: A War on Pictures

By now most of you have heard of the ongoing feud between Instagram and Twitter, but incase you haven’t been keeping up I’ll break it down for you. It all started this spring:

April 
Facebook makes offer to purchase Instagram for $1 billion.

August
On the 14th the Office of Fair Trading approves the deal, while the Federal Trade Commission closes their investigation concerning the deal on the 22nd.

September
The deal between Instagram and Facebook officially closes on the 6th and Instagram surpasses Twitter in daily active mobile users.

November
Twitter, who attempted to purchase Instagram, announces they will be releasing their own range of photo filters in the coming months.

Now, just last week Instagram photos on Twitter were appearing oddly cropped and yesterday Instagram photos have completely disappeared, though, they can still be viewed through the URL of the original tweet. Obviously many social media users are starting to express their frustration, but it will be interesting to see how users respond in the coming months after Twitter releases their photo filters. Will people begin to choose one network over the other and how will the digital agency respond to the change?