Oct 21

According to The New York Times, bike borrowing and sharing programs are becoming very popular at universities and colleges around the country. Some universities are funding the programs, hoping that students will choose bike travel over using their car. Some schools spent as much as $50,000 on their program, offering bikes that sell for over $400. Other programs involve discounts through local bike shops. Not only will this cut down on carbon emissions, but it will also decrease traffic and parking competition on campus.

(sxc.hu)

I think there’s a definite need for such a program at Michigan State. Students pay between $1.25 – $1.75 per hour for campus parking, and tickets start at $10 and quickly accumulate. However, this kind of program might conflict with the City of East Lansing’s actions to move students as far as possible from the actual campus. More and more students live in apartments up to two miles away from where they attend class. The main campus is already about four square miles, or about a 45-minute walk from end to end. Some might also say that bike riding decreases in the winter with increased snow and ice levels. Still, the bike remains the best method of transportation at schools like MSU and U of M. It woud be in the best interest of the universities to develop a free bike program for students.

Furthermore, cities should start programs like this. I would potentially ride a bike to downtown Ann Arbor if I had a decent street bicycle. However, I currently do not own one, so I lack that option. A city could help develop its green accomplishments (and its green reputation) with this kind of program.

(NOTE – I’ve just been informed by fellow Eco-Friendly Intern Jennifer Harrison that MSU does have a bike rental program. You can read about it at bike.msu.edu.)

Follow our internship at my personal Digital Marketing Blog. Also, go to the Social Harbor website to learn more about Ingenex Digital Marketing.

Oct 15

There are literally hundreds of social media networking tools available on the web, many of which are free and fairly simple to figure out. While it is debatable which is the ‘best’ utility (as this is fairly opinion based), there is no doubt in my mind that Twitter offers something distinctive in the realm of digital technologies. Twitter can be used as a social networking tool through short, 140 ‘micro-blogs’ or ‘tweets’ as they’re called, that serve as status updates for an individual, organization or company. You can choose whose updates you receive and similarly people can add you and follow your updates. Here is one of the coolest features of the site: the ability to receive updates from your contacts via the Twitter webpage, through Facebook, as an RSS feed, SMS text message or via Instant Messages. Additionally, you can have your Twitter account automatically publish a link to your latest blog posts. You also can control your privacy settings and restrict who receives your tweets.

Twitter allows you to create your own personal profile complete with biography and links to any personal webpages that you may have. You can search all other Twitter profiles to find people in close proximity to you and with similar backgrounds and interests. Twitter is straight to the point; it allows for you to share instant information with a network of contacts in a concise manner.

This image is known as the Fail Whale, an iconic aspect of Twitter.

Many businesses and business-minded individuals alike have put this Web 2.0 tool to good use. Companies such as Whole Foods, CNN and JetBlue all have accounts that provide consumers with relevant-up-to-date information in their respective industry. You can also follow both Democratic and Republican Presidential and Vice-Presidential candidates on Twitter- really useful to provide up to date information about their campaigns. 

Twitter is continuing to grow in size and popularity as many businesses are realizing that this tool serves to fill a unique digital niche. Not only can tweets provide up-to-the-second information about products and services offered by your business, but it serves as an interactive forum where a business-consumer dialogue can occur, allowing for maximum success on behalf of all parties. Of course, this interaction is even more beneficial for a business that operates in a primarily digital field (take Ingenex, for example).

Twitter is showing itself to quickly be the way of the future. Because accounts can be created for both individuals and large corporations, the type of information transmitted in a tweet can cover a wide range of meanings and purposes. Corporations can notify followers of potential sales, while individuals can let their contacts know that they’ve just recently posted a blog entry worth checking out. Tweets are short but extremely multi-faceted in terms of use and the type of audience they can potentially reach. I definitely recommend utilizing this social networking tool for both your personal and business needs.

Oct 15

I bet if someone told you ten years ago that in the future there would become a way for you to keep in touch with old friends, advertise personal and business events, create groups related to anything from your personal to professional interests and express yourself in various other ways all while having the option to be search engine optimized you would have looked at them like they were from another planet.  Most of you are probably already familiar with the continuously growing website, Facebook. What makes this website so unique is that it is geared toward almost everyone. Whether you are a young adult, college student or business professional Facebook can benefit you in an uncountable amount of ways.

It takes about five minutes to create an account on Facebook and then you are opened up to a world of communication. Once you create an account you have the option to find friends and family members and request to see their profiles, you can upload pictures, send messages to others, post upcoming events, create a description of yourself for others to see, and add various applications for fun or for a cause. 

Facebook for young adults usually has more of a social aspect to it. Young adults usually are more concerned with chatting with friends, finding new ones, uploading pictures, posting events or making groups. Facebook for business professionals or adults is more involved in connecting with old friends, establishing networking connections or posting upcoming business events.

Facebook is a communication tool for the future. Throughout the years it has gradually gained more and more interest in all age groups. Facebook is an extremely useful form of digital media that simplifies keeping in touch with people. There are few downsides to Facebook, however privacy is always a concern. Although you do have the option to keep your profile private someone always has the opportunity to check up on you through someone you are friends with. Many times business professionals will find ways to go in and view your facebook profile before they decide whether they are going to hire you. This is why you should protect yourself. I would suggest this old fashioned rule of thumb: don’t post anything you wouldn’t want your grandma to see or read. Most of the time if you follow this rule whatever you post or upload to your Facebook will not be incriminating (note: there are always exceptions to the rule).

Organizations such as the Bill and Melinda Gates Foundation, Greenpeace International, PETA (People for the Ethical Treatment of Animals), RSPCA ( Royal Society for the Prevention of Cruelty to Animals), Unicef, Rock the Vote, Green, PBS, The Campaign for Breast Cancer Research and various others all have created public groups on Facebook. Not only organizations, but almost every college has hundreds of groups associated with their school such as clubs, organizations, academic programs, academic departments and more.

Facebook is an extremely popular form of digital media and is universal to anyone with an internet connection. No matter where in the world you are or what you are doing you have the ability to keep in touch with others. This beneficial form of social media will only continue to evolve and attract more people as time progresses.

Oct 15

These days there’s never any telling what web site will become the next big thing. I certainly wouldn’t have guessed that Twitter would become such a big sensation. Personally, I’d rather post on a blog where I can write more, or put a status update on Facebook with the rest of my info. Twitter didn’t make sense until I realized how easy it makes it to share links with a ton of people. And that’s fun, but you’re still limited to text – 140 characters of text, which ends up between 10-15 words.

Luckily the Internet is all about progress, and one way to move beyond the Twitter model is Utterli. This site features the same concept, except you can also post photos, video, and audio. One obvious downside is the appearance. Twitter is simply beautiful, whereas Utterli feels boxey, cold, and unfriendly. Another downside: you can’t embed someone else’s video, photo, or audio on Utterli. You can only upload or record your own. However, if you have a video camera or microphone, it’s a pretty cool option to be able to record right on their site.

Other than the obvious snags, it seems to be a very useful web tool. You can also update from your phone like on Twitter. I have no idea how much that costs, since I’m currently a “web only” social media user. Utterli seems to promote cross-posting between other services like YouTube, Twitter, and WordPress (which is strange, since I can’t find any way to bring content in from a site like YouTube). Utterli may become the next big thing, or someone might come up with something better. For now all we can do is give it a whirl, and try not to get too addicted.

Oct 15

Twitter is a great tool for networking, by using its 140 characters messages you can connect with many people around the globe that can be potentially interesting for your career or even your business. The following ones are some guidelines that will help you to get the most of each tweet:

  • Use every word to make an impact (you only have 140 characters, don’t waste them)
  • Use your real name or last name, your WoW name may be popular among the other dwarfs or orcs, but maybe not so well known for anyone else.
  • Link, link and link again to your site or blog.
  • Use tinyurl, this will allow you to introduce longer web addresses. Also try to use the custom URL option if possible.
  • Be selective with your contacts, you don’t need to be antisocial but there is no need to follow back everyone who adds you, especially if their profile pictures are kind of suspicious (half naked women, etc…).
  • Share anything you think is useful, it may be useful for others and it adds interest to your twitter account.
  • Pimp your twitter account.
  • Keep your profile update, link to your blog.
  • Interact with your followers, comment on their tweets.
  • Try to tweet everyday, don’t let people forget about you!

Hope this little advice help. I’ll see you on Twitter.

Oct 14

Every day, the U.S. emits the equivalent of about 118 pounds of carbon dioxide per resident. That’s almost 20 metric tons per year which is about five times the number per citizen of the world, according to the International Energy Agency. Now you may be wondering what the importance of carbon dioxide is or why I am even taking the time to discuss it. Well, here is why. Recently, I came across an article in The Wall Street Journal that discussed a new concept called carbon foot printing. This article peaked my interest and caused me to do further research on this topic.

Carbon footprints are the amount of carbon dioxide and other greenhouse gases that are emitted into the air when goods are made, shipped, stored and then used by the consumer. It has been discovered that many products’ global-warming impact depends more on how products are made than on how they are actually used. With that being said, the easiest way to cut carbon emissions would be to buy a product less, or use it in a way that is more conservational.

Referring back to the Wall Street Journal article that I discovered, I came across some very interesting points that would be good for any consumer to know. The article compared some everyday items and calculated their carbon footprints.  The article revealed that for every mile a car travels, the average U.S. car emits about one pound of carbon dioxide (annually that’s about five tons of carbon dioxide per year). 86% of those emissions came from actually using the car as opposed to the 4% that was emitted from making and assembling the car. This proves that consumers can lower their carbon footprints by buying a car with better fuel economy and not driving it as much. Typically, the cars with better gas mileage had less carbon emissions as opposed to bigger cars with worse gas mileage. It has also been suggested that another way to minimize carbon foot printing is to keep your car as long as possible since junking a car and manufacturing a new one produces pollution.

An unlikely product that most people would not think gives off carbon foot printing is none other than shoes. Timberland boots, usually used for hiking, can range anywhere from 22 pounds to 220 pounds of carbon emissions. Not only boots, but flip flops tend to have carbon footprints of 22 pounds to 44 pounds.  Normal shoes typically give off about 66 pounds to 132 pounds whereas hiking boots emit anywhere between 154 to 198 pounds. Another thing that drives up carbon emissions in shoes is leather. The average dairy cow produces an amount of greenhouse gas equivalent to four tons of carbon dioxide annually. Most of that is due to the greenhouse gas, methane. A cow’s multiple stomachs produces lots of methane which is 25 times as damaging to the atmosphere as carbon dioxide. 

Even something like the type of laundry detergent you use can effect carbon emissions. For a low-carbon load of laundry use liquid detergent instead of powder and wash your clothes in cool water. In addition to this you should hang dry your clothes instead of putting them in the dryer.  Not drying your clothes in a dryer will cut carbon foot printing 4.4 pounds per load. Solid capsules of detergent have the highest carbon foot printing. Powder has a somewhat lower footprint than capsules; however, liquid still has the lowest of them all. This is mainly due to the fact that making solid detergent uses more energy than making the liquid detergent.

 

A recent study by a Dallas based dairy called National Dairy Holdings, found that the carbon footprint of a gallon of milk in a plastic jug is either 6.19 pounds or 7.59 pounds. The difference is due to what kind of cases the jugs are placed in during the transportation process from the plant to the distribution center. Plastic cases yield more carbon-dioxide emissions than cardboard cases. It has also been found that the single biggest chunk of emissions from milk production comes from all the action in a cow’s stomach.

Beer is a product most college students are pretty familiar with; however, I doubt they are aware of how much carbon dioxide a six pack emits. It has been found that a six-pack alone would release about seven pounds of carbon footprints.  The refrigeration of beer at its stores is where most of the emissions come from. This creates a problem since most stores refuse to keep most of its beer out of the refrigerator for fear of losing customers. The other alternative to this is enclosing the beer with clear doors as opposed to having open beer chillers. Now the store’s biggest concern is whether or not thirsty customers feel like making the extra effort to open the door.

So as you can see, carbon emissions are found everywhere in some of the various products we use on a daily or weekly basis. There isn’t much we can do to avoid this; however, there are things we can do to lessen the amount of carbon dioxide emitted. Once again, preservation of the environment lies in the hands of the consumer.

 

Oct 14

With autumn upon us, what are some seasonal eco-friendly tips that can be used to make this year even more sustainable and energy efficient?

Home at Yellow advises you to harness the power of the sun; keep your blinds or curtains open during the day to let in light and heat your home, for free! Once the sun goes down, pull the shades to keep out cold drafts and add an extra layer of insulation to your windows.

When leaves begin to change their colors, it is a welcome sign that fall has arrived. Leaves that fall all over the yard, however, are not such a soothing sight as they symbolize work to come, and raking to do. What to do with the piles of leaves before they blow back onto your lawn? Throw them away? Burn them? These options aren’t really the most eco-friendly disposal methods. Instead, look into composting your leaves, as it keeps waste to a minimum.

Compost your yard waste!

Compost your yard waste!

If you or family members are going back to school or the office, make sure that your supply shopping is eco-friendly as well. If possible, re-use supplies from last year, and purchase products that use recycled materials. Smencils are a great example of an innovative green product that even kids can get excited about, as well as fundraise for their schools. And who doesn’t love a smelly pencil?

Tips from Environmentally Friendly Hybrid Green Cars include remembering to switch off all electrical units such as the sound system, heating system, compartment lights, and headlights to reduce drain on your car battery as well as maintenance costs. If you are able to park your car in a covered garage as the weather gets colder, your car will take less time to heat up. Additionally, even if your car is cold, don’t use the seat warmer! This luxury feature sucks up tons of energy, so use it very sparingly.

For those of us who live in cooler climates, autumn means saying goodbye to summer and preparing for the snow and ice of winter – but by making eco-friendly choices in your everyday life, you can stay green all year long.

Oct 7

Digital media is becoming more and more prevalent as we venture forward into the future. As a college student, I find myself utilizing digital media more frequently every day. Most people do not realize how useful digital media is. Not only can it help you post your resume, network, and contact potential employers it can also help you find anything from an apartment, to a television, even a roommate.

College students, especially those who are graduating or have just graduated can use websites like Linkedin, Naymz, AboutUs and other various websites to create an online profile and post their resume. Vast amounts of employers then have the ability to view your resume and learn whatever you want them to know about you. It’s simple, fast, easy and expands you job and networking opportunities.

Not only college students, but advanced professionals as well can utilize digital media. Whether your company is new or matured, getting your name out there can greatly advance your business and networking options. Now I can understand that there are a lot of business professionals out there who do not have an adequate amount of time to spend on the computer on a daily basis. So why not safe yourself the time and tedious work and have someone else take care of everything? This is where Social Harbor comes in. Social Harbor is a professional profile management company. For a small fee, they will create an online profile that is current, SEO optimized and completely safe and secure.  It’s as easy as that.

Although digital media is something that is usually a positive thing, it does, like anything else, have its negative aspects. A concern of digital media is always privacy issues. Getting your name and information posted all over the internet can possibly turn into a negative thing; however, I can’t help but think about all the times I’ve used the internet to search for jobs, internships, people or other various sources of information. Throughout the years I have been informed of jobs and even my current internship because of the internet. I have also come into contact with old friends, searched for an apartment and have known people who even found their roommate using digital media. Even websites such as www.ratemystudentrental.com allow you to research housing throughout your campus, review ratings and pick which one suits your best interest. Although privacy will always be a concern, I can vouch from personal experience that as long as you are cautious with what you are doing the risks can be slim to none.  Just remember to be aware of what you are getting yourself into and what you are posting for others to view.

In this day and age digital media is almost impossible to not take advantage.  College students especially can utilize it to their advantage in addition to business professionals. Digital media can be used as a business tool or a source of information. Its possibilities and opportunities are endless. So  for all you up-and-coming graduates, current students and even business professionals, go ahead and explore the world of digital marketing if you already haven’t. It is what you make of it, and that could possibly result in something extremely valuable.

Oct 6

As a recent college grad, I have rapidly gained a wealth of knowledge regarding digital media and the beneficial (and not so beneficial ways) to utilize these various forms of technology. Most job seekers these days begin and end their search online. With wildly popular sites such as Craigslist, Career Builder and Idealist, it’s hard for the broke twenty-something not periodically check them out. Whether you are pursuing grad school, or prefer to enter the professional world as soon as possible, there is no doubt that there are resources to help to you do so and they’re only a mouse-click away.

Generally speaking, I’ve found mixed messages about working towards the ‘next step’ in cyberspace. In career resource guides, such as What Color is Your Parachute, warn in the dangers of being too heavily reliant on websites. Statistically speaking, this is far from the top of the list in terms of job-search success rates. But personally, I would beg to differ with this. I currently hold a job at the Ann Arbor Hands on Museum, an internship with Green Market Fundraising and of course serve as a member of the Eco-Friendly Internship team at Ingenex Digital Marketing. All three of these employment experiences I just so happened to stumble upon during several late night job-search sessions. 

Although I realize that I may an exception to this supposed rule, this raises several questions has to how one should approach the job search from such a plethora of digital listings and how to present yourself additionally. Personally, I would recommend to know yourself going into the search. It sounds stupidly simply, right? But take a moment to consider: What are you good at? What do you like doing? Where do you want to be? Are you interested in working for a non-profit for a for-profit organization? By asking yourself questions such as these, you can target sources of media that cater to what you really want. Approaching these utilities with an idealized outcome definitely proves to have advantages in terms of potential outcome.

Job search websites barely even scratch the surface of digital media’s usefulness for a young professional. As I discussed in my most recent blog post, social networking sites are a great way to make legitimate contacts and help get your presence known among an online community. LinkedIn, for instance, acts not only as a social utility that connects you to peers and superiors in any given industry, but allows you to actively search the United States for current job openings.

Many professionals, both young and old, may have difficulty creating a profile that is appropriate- whether their constraints be caused by lack of time, lack of experience or unfamiliarity with the given interface. Ingenex Digital Marketing‘s newest product, Social Harbor, offers a solution to this. Social Harbor offers professional online profile management- for a fee, they will create an online presence for you on a variety of social networking sites, create inbound links to your sites and create maximum SEO efficiency. This resource is entirely unique and offers a service unlike any other profile building agency on the web. If you’re interested in creating a legitimate, presentable profile online, I highly suggest you check it out!

Of course, these are very few examples of available online digital media resources relevant to recent college grads or those on the job hunt. These types of resources are ubiquitous; the ones you choose to use and how you choose to use them is entirely up to you. It is indeed important to present your self as you, but it is important to do so with considerable thought.

Sep 30

Recently, we were asked to do an experiment involving coining a term and monitoring its search results on Google. The goal is to eventually get the term to show high results on the Google search engine. We were asked to take a snapshot of the before search on our term, in addition to blogging about it and linking it. The rest of the Eco-friendly internship team as well as Derek, CEO of Ingenex Digital Marketing, all came up with Google phrases as well. Katie Hyzy chose “Eco-savvy Marketing Ann Arbor,” Nick Meador chose “Online Publishing Marketing,” Pedro Martin-Panadero chose “Experimental Marketing Michigan,” Jennifer Harrison chose “Digital Eco Fusion,” and Derek chose “Digital Marketing Education.” I am curious as to what the results of this experiment will be and how long it will take to show high results. Here is a snapshot of my before page:

The term I chose was Marketing an Eco-friendly Expansion. This term was meant to convey the meaning that people need to not only be eco-friendly in their own surrounding area, but should be encouraged to instill and expand an eco-friendly way of living to people all over the nation.  I have lived in various areas for a significant period of time and have witnessed firsthand how people are the key ingredient when it comes to preserving the environment.  One of our jobs for the Eco-friendly Internship is to not only utilize digital marketing but work toward a sustainable future.

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