Facebook and Skype Editing Tricks

Today, I am going to share with you some editing “secrets” that you might not know about on Facebook and Skype. These editing tips not only allows you to fix typos, but also customize the right message you want your users to read.

Facebook Post Editing

If you are adding a link to your status update you have the ability to change the thumbnail image as well as the title and description that appears, once Facebook pulls up the original information.

Once you add the link into the blank status field, you will be able to edit any of the areas pointed by the arrows. The green arrows shows where you can click and see other options of thumbnails images. If you don’t like any of the thumbnails suggestions follow the purple arrow. By clicking on “Upload Image” you will be able to pick an image from your drive.

The yellow arrow is showing the title of the blog in bold letters. Once you click on it you will be write any calling to action message. The red arrow enables you to edit the description of the title. You can change it completely or just make any adjustments.

Once you are done, feel free to remove the URL you pasted and write your status post! These changes are very helpful when you are developing the right copy and when you are trying share the right message. Remember, you do not want to include everything on the status messages because they are suppose to be brief and concise.

Skype Message Editing

Skype users might not know, but you can actually edit the messages you send on a chat. It’s very common for people to make more mistakes writing on a chat window compared to an e-mail because your primary intention is to just keep the conversation going in a faster pace.

If you hover your mouse next to the time, you will see a drop down arrow. Once you click on it a the drop down will allow you to copy, quote, edit, remove and jump back in the history of the conversation you had with the other user.

Once you click “Edit Message” a screen will pop up and you can make the changes right there and then. See image below:

After you click “Save” you are all set! The other user will know however that you edit the message by the indication of the little pencil next to the time.

This handy feature is great especially if you don’t want any misinterpretation in a conversation, and Skype has been used more and more often by digital marketing agencies to communicate with its clients.

I hope you find these tips useful!

 

Hashtags Coming to Facebook

Starting Wednesday for select users, Facebook will be able to support hashtags. Facebook wants to start using hashtags to make searching and conversing easier. Many other social media sites, such as Instagram and Twitter, have working hashtags that can be clicked on the view more content related that topic. Many Facebook users already use hashtags, so making them work will just be the icing on top of the cake. Facebook users will be able to type in a hashtag into the search bar to see who else is talking about the same topic.

Photo via someecards
How will social media users feel about Facebook #hashtags?

The company hopes adding hashtags on Facebook will help show that a single post is actually part of a grander conversation. So now, when all your friends post the scores to the games and talk about that awesome touchdown, they can add a hashtag and discuss what just happened with others who used the same hashtag. When someone clicks on the hashtag, they will be taken to another page that has all relatable posts in a single news feed. Facebook stated that the hashtag capabilities will include searching for hashtags, clicking on hashtags that come from other services and writing posts directly from the hashtag feed.

Is Facebook becoming too much like Twitter? As of right now, Facebook users can post a status that is up to 63,206 characters, unlike Twitter that limits a post to 140 characters. Facebook will allow users to add more content and opinion to their hashtagged posts. Compared to the brief posts on Twitter, Facebook users will be able to delve into the topic at hand.

Your hashtags don’t work on Facebook? Don’t worry! It will take a few weeks for everyone’s hashtags to go into effect on the social media site.

Do you think useable hashtags on Facebook will go over well with social media users? Comment below and let us know what you think!

Is Your Facebook Boss Approved?

When applying for jobs and landing interviews, a lot of the focus is put on perfecting a resume, deciding what to say, and dressing the part. What job seekers need to realize is that the interview goes outside of the office doors. Social media sites, like Facebook, are sources bosses can use to learn more about potential employees. Even after landing a job, Facebook profile pages may become a hazard if the boss and employees friend each other.

Getting and keeping a job is important, but expressing oneself freely through social media is important too. By changing Facebook settings, users can post and keep what they want on their Timeline without regretting it later.

About to post a status? Remember to click on the “Friends” bar next to the blue “Post” button and click on “Custom” to change the settings on who can and cannot view the status. Feel free to talk about how much fun the past weekend was, without putting the job on the line. Creating friend lists on Facebook can help organize contacts, and hide posts from them with ease. Instead of typing out each name of who the post needs to be hidden from, it will already be organized onto a list.

How to customize who can view a post

How to customize who can view a post

We cannot stop the inevitable, as friends with no filers post all those embarrassing pictures. Instead of untagging each photo, memories can be kept. There is the option to hide the photo from Timeline by clicking on the pencil in the upper right hand corner of the photo and clicking “Hide from Timeline”. However, using this option means that the photo is still tagged and can be viewed in the photos section.

How to remove a picture from Timeline

How to hide a picture on Timeline

Want to share photos with friends, but not colleagues? After posting an album, click the icon in the bottom right hand corner of that album and click on “Custom” to change who can view the photos in that entire album.

How to customize albums

How to customize albums

Want to change the settings in Timeline? Users have the option to customize Timeline setting by clicking the gear icon in the bottom right hand corner of the cover photo, and clicking “Timeline Settings”. Users can change who can add and view content on the Timeline.

Facebook_timelinesettings

How to customize Timeline settings

Being respected and presentable in the work space is very important, but so is keeping up a social life. Changing Facebook settings can help users customize who can see and view content, without losing the freedom of using social media. So, apply for that dream job…once your Facebook is boss approved!

Social Media: A Love-and-Hate Relationship

You probably have heard this phrase before: “Before you love anyone, you need to love yourself.” Guess what? This applies to social media, too!

Let me explain. Social media can be very chaotic, frustrating and overwhelming for many business that are trying to implement a marketing plan, but let’s be honest here–love or hate it, social media is not going anywhere. On the contrary, it’s growing on a global level. This dynamic segment in the advertising industry is always polishing and innovating existing technology. Changes are constantly happening, and they’re happening fast!

Photo by Dean Meyers

Photo by Dean Meyers

What are you going to do? Give up? Deny it? We most certainly hope not!

The challenge for everyone is to stay on top of everything that is happening in social media. Although changes can be tough, they are inevitable. How we embrace these changes is what matters, but many times you cannot do it alone. You might feel pressured to be present in all social networks and platforms, but the good news is you don’t have to be, and we are here to help you every step of the way.

A digital marketing agency can help your business develop a strategic and effective presence online. Because no two businesses are alike, we want to create a plan that will achieve your unique goals. We will tap into your strengths and fix your weaknesses. The last thing we want you to do is waste your time and resources by investing in a marketing strategy that will not support your objectives.

Our strategic plan is based on four key elements:

  1. Our clients’ goals
  2. Our clients’ needs
  3. Our clients’ culture
  4. Our clients’ values

If we cannot create a balance of these elements, we are not doing it right. Like relationships, we need to listen in order to have a clear understanding about each other. We hope that you will allow us to help you create a love relationship with social media. Let our team of experts guide you through this dynamic industry and help you find the best way to love social media without forgetting who you are as a company.

–João Mattos

Politics of the Future: Digital and Social Media

What if President Obama held press conferences not in the White House, but on Google Hangout? What if he answered questions asked by the American people, rather than the news correspondents? Earlier this month India’s Finance Minister P Chidambaram did just that. The minister participated in a live video conference that lasted hour, but the conference sparked conversations that lasted quite longer (e.g. #askthefm).

“People have been calling this era of computers, the Internet, and telecommunications the ‘information age’ … What we’re really in now is the empowerment age…This power is shifting…to a new paradigm of power that is democratically distributed and shared by all of us.” – Joe Trippi, author of Revolution Will Not be Televised

President Obama's current Facebook banner.

President Obama’s current Facebook banner.

Today everyone and everything is going social. Barack Obama and Fançois Hollande are on Facebook, and even The White House, the WTO, and the United Nations tweet.Digital media has become a new form of infrastructure. The United Kingdom offers virtual tours of Parliament buildings. The EU website has an Audiovisual Newsroom. Online presence is a public expectation.

The virtual world has a very real influence.The last two years proved digital and social media’s power to mobilize entire nations (i.e. revolutions in Tunisia, Libya, Egypt, and Syria). Minister Chidambaram’s conference is further evidence of a growing desire to not only pay attention to the man (or woman) behind the curtain, but to eliminate the curtain altogether.

 

Facebook Fatigue – Are You Feeling It?

Sick of Facebook? You may be suffering from what is now known as Facebook fatigue. As it turns out, many people are feeling the same way and are deciding to take a break from the site or deactivate their profile altogether.

According to a new study by the Pew Internet and American Life Project, about 61% of current Facebook users admitted to taking a break from the popular social networking site at one time or another.  Most people said they had taken time off from the social network to escape the drama, or because they find it just plain boring.

Photo by: Bark

Pew used Princeton Survey Research Associates International to conduct the actual telephone interviews with a representative sample of 1,006 adults in the U.S. About 27% of Facebook users said they plan to spend less time on the social network this year and 20% of all online adults said they had once used a Facebook, but are no longer members.

Despite the need to step away from the site at times, most people report that family member and friend connections keep them attached to the site. Even though most users don’t plan on quitting Facebook altogether, they are not visiting as often and are certainly not experiencing the same type of enjoyment as they once did, according to the research.

One reason for the decrease in popularity of the site is the rise in other social networks. People are adjusting their time on certain sites as they begin to accommodate new social tools, especially when they find ones they like better than Facebook. With busy schedules and new social platforms emerging all the time, web users are budgeting their time to get the most out of online connectivity.

Mixed Feelings on the New Facebook Graph Search

Facebook has revealed its latest attempt to stay ahead of the game with what it calls its “Graph Search” feature. After much criticism regarding its current search engine, the company has finally decided to improve its strategy. Although the initial news of the development came with much excitement, there are always skeptics who will have something to say.


The new search method comes with many benefits for big brands, small businesses, and the average Facebook user. Very specific searches like “Friends that live in New York” will produce answers. You can even submit multiple searches at once. For example “Friends that live in NY” followed by “that like Sushi” will narrow it down even further. This provides Facebook users with more tailored results based on their needs.

While media and marketing analysts commend Facebook on their innovation, they predict that the hype will not last long enough to provide the company with significant results, monetarily or otherwise. Many critique the new search method by saying that Facebook is too late in the game with this improvement. Users are already too comfortable with their current search tactics, like Google, and they will continue to go about their regular ways even after the Facebook Graph Search is implemented.

It will be interesting to see how Facebook rolls out this advancement and more so how the social media world reacts to the change. There are always those critics who say the company has lost its “mojo” and is trying anything and everything to stay relevant. What many skeptics may fail to remember is that Facebook is one of biggest pioneers in the social media movement and if they want to innovate their search methods, they most definitely have that right.

Personally, were all very excited here at our social media agency for this latest Facebook development and eager to test it out!

photo credit: AJC1 via photopin cc

2012: Social Media’s Lacking Role on Black Friday

 

 

With many shops opening as early as 8 p.m. this past Thanksgiving Day, Black Friday did not have its same traditional role, as waking up at dire hours of the morning to get the best deals for one’s holiday needs. Online shopping goes away from this traditional Black Friday role, as well, but this past Thanksgiving and Black Friday online sales were both up significantly  at 17 % and 21%.

Having many retailers marketing on social media sites, like Facebook and Twitter now, one would assume traffic from such sites would have aided to these high numbers, but in reality this year traffic to retail pages via their social media sites was down sharply. Traffic via social media sites was down by 35% from last year. Looking for instance at Twitter, which drove zero traffic to retail sites as opposed to 0.02%  last year. This does not look too optimistic especially with growing user-bases on both Twitter and Facebook. These numbers need to get better; social media marketing agencies have their work cut out for them if social media sites are going to be a means of getting to users and the users in return acting on it.

Facebook’s New Privacy Policy

The night before Thanksgiving at around midnight Eastern Standard Time, Facebook sent out a notice regarding changes to its privacy policy, or as they like to call it, “Data Use Policy”. There are three main changes to the policy that are important to understand if you are going to be using the site:

  1. You are not going to be allowed to vote on policy changes anymore.
  2. Now, Facebook is allowed to share “information with affiliates”. Basically, Facebook will now be able to build unified profiles of users with information from all companies that it owns, like Instgram. Those drunken Thanksgiving Eve photos that you Instagrammed? Facebook can now use them to build a more complete profile of you and use that information to create an external ad network. 
  3. Additionally, Facebook is altering the way private messages function. They are in the process of changing your ability to block users from sending you private messages. Facebook wants to have filters for managing messages as opposed to the “Who can send you Facebook message” setting. Some are concerned that this will leave users with unwanted spam-like messages. 

You may have noticed a lengthy status update written in legalese cluttering your Facebook news feed for the past few days. As a response to these new privacy changes, many users have been posting a “copyright protection notice” as their Facebook status updates. This is not the first time a status like this has gone viral. However, nobody seems to realize that this is not effective on Facebook. The user agreement is the only binding legal contract between Facebook and user. If you are concerned about copyright, the best way to protect your work is to not post anything that you would not be willing to share with Facebook and its affiliate companies. If you are a business present on the social networking site, be sure to consult with a reputable social media agency for best practices. 

Be Approved & Be Known Online

 

Due to social media sites, like Facebook and Twitter. Users feel more comfortable to get free everything from free music, news, and communication with celebrities. Well what is also a plus about social media sites is you can get approval by your followers and friends, even if it is not in real time. Sometimes telling a joke does not get the laughs you want when you are hanging out with friends, but when you post it online it creates an uproar. Jeff Bercovici of Forbes Magazine calls this ‘virtuebragging’. People lately have been doing it with Hurricane Sandy and the Presidential Election, but you can do it about anything from a funny joke to a silly picture to share information you think is interesting and simultaneously get approval. This is a great positive about social media sites since you can influence others to see your ideas.

Social media agencies can definitely use this tactic to get the word about their clients in creative ways. ‘Virtuebragging’ definitely can go viral and get a message out, which is great tool personally and professionally. It can engage friends and it can engage one’s clients.