Interview with an Intern

Our summer intern program is coming to an end next week. For three months our team of five interns had the opportunity to gain more experience in the field of digital marketing. Today, one of our interns, Jessica Morrow will gave a snap interview about her experience.

Photo by: Chelsea Hensbergen

Photo by: Chelsea Hensbergen

1) What motivated you to have an internship at Ingenex Digital Marketing?

Derek Mehraban taught my New Media Drivers License class. The class was very interesting and helpful in making the most out of my social media pages. I was excited to learn how to apply what I learned from that class to real-life client situations.

2) What did you learn during your three months internship?

I learned about the importance of blog posts and SEO and how to write them in a way that is appealing to read. The use of links and pictures not only keep the readers’ attentions, but it adds credibility and searchability to your posts.

3) What was your favorite experience?

I liked the fact that people with all different forms of education and majors could come together and work for one company. Some of the employees were self-taught, some have computer science degrees, advertising degrees, journalism degrees, and more. But these different forms of knowledge were able to mold together and make Ingenex successful.

4) Do you think this internship will help you find a full time job?

This internship has helped me gain the writing skills and writing samples that could be appealing to a potential boss during a job interview.

5) Could you give some recommendations for anyone that would like to be an intern at Ingenex in the future?

Be ready to write. Don’t be afraid to think outside of the box when writing posts. Most importantly, don’t be shy and talk to the other interns!

If you have any other questions for Jessica or other interns just click here!

By: Joao Mattos and Jessica Morrow

Facebook and Skype Editing Tricks

Today, I am going to share with you some editing “secrets” that you might not know about on Facebook and Skype. These editing tips not only allows you to fix typos, but also customize the right message you want your users to read.

Facebook Post Editing

If you are adding a link to your status update you have the ability to change the thumbnail image as well as the title and description that appears, once Facebook pulls up the original information.

Once you add the link into the blank status field, you will be able to edit any of the areas pointed by the arrows. The green arrows shows where you can click and see other options of thumbnails images. If you don’t like any of the thumbnails suggestions follow the purple arrow. By clicking on “Upload Image” you will be able to pick an image from your drive.

The yellow arrow is showing the title of the blog in bold letters. Once you click on it you will be write any calling to action message. The red arrow enables you to edit the description of the title. You can change it completely or just make any adjustments.

Once you are done, feel free to remove the URL you pasted and write your status post! These changes are very helpful when you are developing the right copy and when you are trying share the right message. Remember, you do not want to include everything on the status messages because they are suppose to be brief and concise.

Skype Message Editing

Skype users might not know, but you can actually edit the messages you send on a chat. It’s very common for people to make more mistakes writing on a chat window compared to an e-mail because your primary intention is to just keep the conversation going in a faster pace.

If you hover your mouse next to the time, you will see a drop down arrow. Once you click on it a the drop down will allow you to copy, quote, edit, remove and jump back in the history of the conversation you had with the other user.

Once you click “Edit Message” a screen will pop up and you can make the changes right there and then. See image below:

After you click “Save” you are all set! The other user will know however that you edit the message by the indication of the little pencil next to the time.

This handy feature is great especially if you don’t want any misinterpretation in a conversation, and Skype has been used more and more often by digital marketing agencies to communicate with its clients.

I hope you find these tips useful!

 

Gmail introduces tabs!

Keeping your e-mail organized is challenge for many people. Recently Gmail has create tabs that allows us to separate the emails in five different categories: Primary, Social, Promotions, Updates and Forums.

The new navigation layout makes your inbox more functional based on the relevance of the content of your incoming message. This is how Gmail divided up its five tabs to make it easier for users to view and organized their emails using categories.

Meet the Five Tabs!

  1. Primary: In this tab you will receive messages from your family and friends, work and other  message that would not fit into the categories below.

  2. Social: This categories it is focused on the messages and notifications you might receive from other social platforms and networks such as Facebook, Twitter and LinkedIn.

  3. Promotions: This tab is designed for you to receive offers, deals and other promotional materials that you have signed up for.

  4. Updates: In this tab you will get notifications such as bank statements and receipts.

  5. Forums: This tab is designed specifically for messages from discussion boards, online groups and mailing lists you have subscribed to. Since categories might not be relevant to every person, Gmail allows users to customize which tabs shows up on their dashboard by clicking on the “+” sign.

Directing E-mails

If you receive an update that might going to your Primary tab, don’t worry! It is possible to move emails from specific senders into the exactly tabs you want. To do this, you should right-click on an email located under the incorrect tab heading. Then you chose the “Move to tab” option, then pick the tab of your preference. A shortcut to this tip is to simply drag and drop the messages you want.

Gmail_Move

Not ready for the change?

If for some reason you don’t like the layout and design, or you simply just want to use the old format, it is possible to revert back. All you need to do is click again the “+” icon to the right of the tab and uncheck every box (except the “Primary”) and you are done! If you want the tabs again, just click on “Settings” (gear icon) and select “Configure inbox”, it’s that simple!

Gmail_PlusSign
I still wish we could rename or create our own tabs, but I can’t deny that this new layout will make people’s lives much easier. So check out your current gmail account or create a gmail www.gmail.com. I hope you find these tips helpful and now you can make your e-mail a lot more organized and tailored to your needs.

The Digital Bus: A unique experience

My three month internship at Ingenex Digital Marketing is flying by! Right now, I am approaching the end of my second month, and the company has recently launched its Digital Bus Summer Tour of 2013.

Ingenex Team

Ingenex Team

The goal of the Digital Bus is to promote our services and brand awareness via digital social outreach as we engage in activities and events on our summer schedule. During the summer tour we hope to connect with  people through the use of hashtags in order to create conversation and establish new relationships.

The Digital Bus visits awesome places beyond Michigan’s borders. Our 1972 Volkswagen Westfalia Camper also travels to Illinois and New York. We encourage people that see us on the road or in person to take a photo and tweet us using the hashtag #DigitalBus so we can interact with them!

For each summer tour, our team wears personalized t-shirts to help us brand and promote the bus as well as our company. This experience allows us to combine the digital experience with the real world and connect with our community.

Joao and Erin at Nickel's Arcade

Joao and Erin at Nickel’s Arcade

I’ll try not to be biased, but the 1972 Volkswagen we have is extremely cool! The Digital Bus provides a charming and exclusive identity to our company. Promoting the digital services we provide via our vintage van is very ironic, but in my opinion that’s why Ingenex is such a unique agency to work for. Though we are digitally immersed in our daily work, all team members are extremely social, outgoing and this opportunity allows us to combine our skills and personalities.

This is also an opportunity for us as a team to get to know each other better in different environments. The Digital Bus is an experience that not many agencies can provide, and I am very happy for the opportunity to be part of this experience.

News flash for your smartphone!

More and more photos are being taken every day since the majority of smartphones have become our digital cameras. Many cameras have great pixel qualities; you can edit it and with Instagram even add effects to make your photo unique. However, there is still one problem with dark photos – the lack of a good flash. The evening is one of the times people socialize and interact the most and if you there isn’t good lighting around, your photos won’t turn out great.

Well, the problem might be over. The iblazr mobile phone flash is developing a product to be compatible with iOS and Android devices that gives the ability to take higher quality pictures at night. Another great aspect of this product is that it works effectively for both photos and videos.

As soon as people start using this product, we should be seeing a lot more pictures and videos in social networks taken in the evening. This new feature comes at a great time for Vine, as well as Instagram, who has launched video sharing capabilities.

by iblazr

by iblazr

People will be able to take more pictures during music concerts, inside a movie theater, and during special occasions like evening fireworks during the fourth of July and New Years.

This external accessory is connected in the audio jack of your smartphone and it also has its own battery so it won’t consume your smartphone’s power. The iblzar flash is only 10mm thick. It would be perfect for digital marketing agencies especially those that might be on a budget and are still looking to give their employees the ability to take quality photos and videos with their smartphone.

There is no official date set for the release of this product or of the price of this product, but this is something people can look forward to. Do you think you would use this new accessory? If so, share your thoughts below!

 

Do you know how to write for social media?

Today, I want to talk about copywriting! In college, students are exposed to many different courses to enroll in. As an intern at Ingenex Digital Marketing, I have the opportunity to put in practice my skills and knowledge from college but it is also opening up my eyes about other courses I should have taken before graduating.

Like the majority of the students, everyone had to take a writing class, but in the field of advertising it is very important to have sharp copywriting skills. I learned copywriting through my past and current work experience, but if you have a chance to take courses beforehand, do it! By taking a copywriting course these skills are transferable to many other jobs and in the field of advertising it will make you look professional.

by MDGovpics

by MDGovpics

Sending tweets and posting tons of statuses on Facebook does not make you a social media expert. There are many guidelines to follow when writing for social media. In copywriting for social media, the voice, language and tone varies from one platform to another, from brand to brand and other aspects in between.

In the advertising and digital marketing industry, creativity is the soul of successful campaigns. Copywriters need to be flexible, creative and quick in their feet, especially in the field of social media, as there are constant changes and rapid communication in the online communities.

“Copywriting for social media is an interesting and deep topic because there are so many different channels, mechanisms and purposes. It’s almost like you have to learn a separate business … there’s the ad business … there’s PR … there’s social. Each slightly different.” said social media expert, Jason Falls.

With so many mediums like Twitter, Facebook, the ultimate goal is for your audience to click and respond your online message. Communication on social media outlet is a two-way channel if not more, this one of the reasons it is crucial to be human when crafting your message.

To be a well rounded copywriter, I encourage you to learn about the techniques and practices of copywriting for SEO and learn about the importance and value of keywords as they will play a major role in allowing your website to show up on search results.

I also recommend the New Media Drivers Licence course. This course gave me a competitive advantage when applying for jobs and internships. Best of luck and if you have any questions, feel free to contact me!

WordPress Job Available At Ingenex

Ingenex Digital Marketing is looking to hire a WordPress Developer! Ingenex is a result driven digital marketing agency that has clients across the United States and Canada. Derek Mehraban, Ingenex CEO and your potential boss, is looking for an employee who is creative and understands web design thoroughly. “I want my clients to get the latest and greatest of everything,” Mehraban stated. This means you have to be able to create the latest designs and implement them into a WordPress CMS.

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Not only must you be a WordPress professional, but Mehraban is looking for an employee who has quality personal traits. “We are looking to hire someone who is hardworking, pays attention to detail, accurate, fun to be around and always delivers above and beyond,” Mehraban says.

“I want a coworker who is driven, passionate about work and dedicated to staying current on new digital trends,” Content Manager Ashlie Forchione said. In the world of digital marketing, trends are always changing so it is important to evolve with technology. Clients need to be provided with the latest and greatest forms of technology, and that improves what you can provide as a WordPress Developer.

Is Ingenex the right company for you? When asked about working at Ingenex  Social Media Coordinator Lauren Schneider said, “My favorite part about working at Ingenex is having the ability and opportunity to have your voice count. You aren’t just part of a mix, you will have your area of expertise and your work will be noticed.”

The Ann Arbor branch of Ingenex is located on Main Street, and will soon be moving to a new location in Downtown Ann Arbor within the month. “At the Ann Arbor location, we can appreciate what the city has to offer to the agency with the fun environment. It has always been my dream to work in Downtown Ann Arbor” Content Producer Erin O’Neill said.

Nervous about the potential interview? Here are some wise words of advice from current Ingenex employees:

“Don’t forget to smile!” — Forchione

“Be yourself and don’t be afraid!” — Schneider

“Be prepared to talk about your work. Come in with example pieces.” — O’Neill

To find more information about the position please visit:

Art in the Park, Art in our Lives!

This past weekend, I had the great opportunity to help with the social media coverage of the premiere art fair in Tecumseh, MI called Art in the Park with other volunteers. This event was hosted by the Community Arts of Tecumseh in a two day event. Our team walked around the tents of the twenty-one different artists, took pictures of their work and spoke with them for a few minutes and disseminated the content on Instagram, Twitter and Facebook.

Art_Tecumseh

I was amazed by the variety and the skills of these local artists. As I spoke with them about their art work, you could just sense their genuine love for what they do and how rewarding it was to hear compliments from the guests. Many of the artist drew their inspirations from random objects, the places they have lived and nature; others by organic shapes, simple doodles and everyday objects. Many of them have been putting their talented hands and minds to work for at least 10 years.

This was also an opportunity for children to see art on a very personal level in everyday objects. The art fair welcomed all kinds of art, such as paintings, mosaics, woodworks, jewelry, etc.

The variety of colors and designs were absolutely fantastic. Artists made art seem so simple and showed us that everyone should explore their inner artistic side. The main message of this experience for me is: “Art is about family and community”. It was beautiful to see the support from the community and the visitors appreciating the value and beauty of art.

Artwork

There is a saying: “Earth without art is eh”. – This proves to be awfully true as these artists showed how beautiful and personal the world can be through art. The pure process the artists developed to make their art works was admirable.

Among many of the artists I would like to highlight Anne Flora from Flora Works; she has a learning center in Tecumseh dedicated to fiber arts and tactile designs. Pattyg Designs makes gorgeous fused glass jewelry, I am certain you would find a perfect gift for your loved one here!

Karen Trigaux from KLT mosaics is inspired by the contemporary style. You will quickly fall in love quickly with her work. If you are looking for handbags, totes, paintings and much more check out Meant To Be Art.

Tents If you are into the artistic metal sculptures email Tim Stachlewitz from Metalcraft by Moose and if you enjoy woodworks you must look for River Raisin Woodworks. Kari Hybl Morningstar from Imagine That Originals creates custom art painted on rock, wood & more. You can reach her via email.

Although it is summer is approaching, for next winter, I strongly recommend checking the warm afghans, knit wears, scrubbies and more from Gooseberry Crafts. Looking for quality photography? Visit David Schamberger Photography for some impeccable creativity.

Thomas, 8; Josh 3 and Jake 7

Thomas, 8; Josh 3 and Jake 7

Looking for a new vase or mug? You must consider Mad Pottery Studio by Lindsay Mylek and Brent Douge. Their work is outstanding and extremely professional. Last but not least, meet Lu-c-Lu The Clown. Lucy Fundaro puts more than paint in your child’s face; she puts a smile as well.

Is Your Facebook Boss Approved?

When applying for jobs and landing interviews, a lot of the focus is put on perfecting a resume, deciding what to say, and dressing the part. What job seekers need to realize is that the interview goes outside of the office doors. Social media sites, like Facebook, are sources bosses can use to learn more about potential employees. Even after landing a job, Facebook profile pages may become a hazard if the boss and employees friend each other.

Getting and keeping a job is important, but expressing oneself freely through social media is important too. By changing Facebook settings, users can post and keep what they want on their Timeline without regretting it later.

About to post a status? Remember to click on the “Friends” bar next to the blue “Post” button and click on “Custom” to change the settings on who can and cannot view the status. Feel free to talk about how much fun the past weekend was, without putting the job on the line. Creating friend lists on Facebook can help organize contacts, and hide posts from them with ease. Instead of typing out each name of who the post needs to be hidden from, it will already be organized onto a list.

How to customize who can view a post

How to customize who can view a post

We cannot stop the inevitable, as friends with no filers post all those embarrassing pictures. Instead of untagging each photo, memories can be kept. There is the option to hide the photo from Timeline by clicking on the pencil in the upper right hand corner of the photo and clicking “Hide from Timeline”. However, using this option means that the photo is still tagged and can be viewed in the photos section.

How to remove a picture from Timeline

How to hide a picture on Timeline

Want to share photos with friends, but not colleagues? After posting an album, click the icon in the bottom right hand corner of that album and click on “Custom” to change who can view the photos in that entire album.

How to customize albums

How to customize albums

Want to change the settings in Timeline? Users have the option to customize Timeline setting by clicking the gear icon in the bottom right hand corner of the cover photo, and clicking “Timeline Settings”. Users can change who can add and view content on the Timeline.

Facebook_timelinesettings

How to customize Timeline settings

Being respected and presentable in the work space is very important, but so is keeping up a social life. Changing Facebook settings can help users customize who can see and view content, without losing the freedom of using social media. So, apply for that dream job…once your Facebook is boss approved!

Get Your Commute On Ann Arbor

May in Ann Arbor means, the Commuter Challenge, and the Interns at Ingenex, a Michigan Social Media Agency, say, Game On!  May is National Bike Month, to celebrate this, GetDownTown.org organizes the Commuter Challenge every year where local businesses compete to see which business can engage the most commuters. You can commute by bus, carpool, bike, walking, or even motorcycle.  Commuters  only have to pledge to commute one day in the month of May to be eligible to sign up.

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Photo Credit: Elena Nadtochiy

Studies show that the healthiest people are those that commute to work; they are healthier than even those that commit themselves to the gym 3 times a week.  Commuting is also better for the environment, and cost effective because you don’t have to pay for gas (or as much if you are a motorcycle) or worry about parking with all modes except motorcycle.

Are you a local business in Ann Arbor? If so, ask your employer to get involved, even if you don’t have 100% participation, you will still inspire colleagues and maybe they will sign up next year.