Join the Party. Be an Eco-Friendly Intern.

The summer 2013 Eco-Friendly Internship Crew. Join their ranks!

The summer 2013 Eco-Friendly Internship crew.

We’re looking for a few good interns – Eco-Friendly Interns, to be precise. Want to get real-world digital marketing job experience while learning from some of the best in the business? Apply now!

There’re five tracks to choose from, all of which come with their own unique fun:

  1. Project Management – Get an inside look into leading initiatives and projects for clients!
  2. Web Development – Design websites! Make cool things online!
  3. Graphic Design – Make pretty things that work for clients!
  4. Content / Social – Write everything! Work with photos and videos! Tell digital stories!
  5. Analyst / SEO – Get your math and research on!

The internship starts September 9, so polish up your resume and head over to the digital marketing internship page, where you can get all the details about each internship track and fill out the internship questionnaire. Then, send your cover letter and resume to jobs@ingenexdigital.com.

We want you on our team – get your applications in today.

The Digital Bus: A unique experience

My three month internship at Ingenex Digital Marketing is flying by! Right now, I am approaching the end of my second month, and the company has recently launched its Digital Bus Summer Tour of 2013.

Ingenex Team

Ingenex Team

The goal of the Digital Bus is to promote our services and brand awareness via digital social outreach as we engage in activities and events on our summer schedule. During the summer tour we hope to connect with  people through the use of hashtags in order to create conversation and establish new relationships.

The Digital Bus visits awesome places beyond Michigan’s borders. Our 1972 Volkswagen Westfalia Camper also travels to Illinois and New York. We encourage people that see us on the road or in person to take a photo and tweet us using the hashtag #DigitalBus so we can interact with them!

For each summer tour, our team wears personalized t-shirts to help us brand and promote the bus as well as our company. This experience allows us to combine the digital experience with the real world and connect with our community.

Joao and Erin at Nickel's Arcade

Joao and Erin at Nickel’s Arcade

I’ll try not to be biased, but the 1972 Volkswagen we have is extremely cool! The Digital Bus provides a charming and exclusive identity to our company. Promoting the digital services we provide via our vintage van is very ironic, but in my opinion that’s why Ingenex is such a unique agency to work for. Though we are digitally immersed in our daily work, all team members are extremely social, outgoing and this opportunity allows us to combine our skills and personalities.

This is also an opportunity for us as a team to get to know each other better in different environments. The Digital Bus is an experience that not many agencies can provide, and I am very happy for the opportunity to be part of this experience.

LA2M Speaker C.C. Chapman

Please join us this Wednesday, February 6th at LA2M for a very special guest presentation by best-selling author and award-winning marketing expert, C.C. Chapman!

C.C. has years of professional speaking experience and offers insight on a variety of topics related to social media, entrepreneurship, and online marketing. His speeches are dynamic, energetic, and packed with information to consider for the future.

Author C.C. Chapman will discuss the concepts from his latest book ‘Amazing Things Will Happen’  which is his guide to living a happy and fulfilling life. C.C. is also the co-author of the best seller Content Rules, a book that showcases the value of “organizations as publishers.”

In 2007, C.C. launched his own marketing agency, The Advance Guard, which he sold in 2009. He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals. His clients have included American Eagle Outfitters, The Coca-Cola Company, HBO, Verizon and many others.

In addition to presenting during lunch at LA2M at Conor O’Neill’s in Ann Arbor, C.C. Chapman will also be speaking at the Motor City Casino Hotel on Wednesday night.

C.C. Chapman explains that the only way to be successful is to work hard to make your dreams a reality. Don’t miss out on this opportunity to hear from one of the best in the industry!

For more information, please check out C.C.’s website at http://www.cc-chapman.com/ and follow him on Twitter @cc_chapman.

My kind of birthday town, Ann Arbor is

“How many birthday deals can you get in one day?” That was the question that drove the creation of the Ann Arbor Birthday Deals video I had the opportunity to work on. The piece is posted to TheDigitalBus.com, the blog run by Ingenex Digital Marketing.

The premise: Derek Mehraban, the Ingenex Digital Marketing CEO, celebrated his 40th birthday in August with the entire Ingenex team. Everyone piled into The Digital Bus — a fully-restored 1972 Volkswagen Westfalia Camper — in search of free birthday offerings. A number of Ann Arbor businesses provided complementary food and gifts — birthday candles, ice cream, truffles, cupcakes, ice tea, etc.

Erin O’Neill, content producer at Ingenex, drove the project. She shot the video and developed the concept. She said she wanted something “madcap” when she gave me the raw footage to edit. Drawing inspiration from reruns of “The Monkees” and Buster Keaton films, my touches included speeding up the action, creating humorous titles, and adding light uptempo music. Both Erin and Derek offered tremendous input during the editing process.

Working on projects such as this affirms my love for digital media and digital marketing. I find digital technology streamlines the creative process. Erin captured the footage on a small digital video camera and I edited it on my laptop using Final Cut Pro software. Digital also provides a mass outlet where others can provide immediate feedback. Various versions were uploaded to YouTube so the Ingenex team could offer input, and the finished piece was promoted through social media.

The video also serves as a showcase for Ann Arbor and its various businesses. The city is a great place to live and work and that comes across in the piece. Thank you to the following companies that were visited during the birthday outing: Ben & Jerry’s, Bubble Island, Cake Nouveau, Circumference, Cupcake Station, FOUND, Northside Grill, RoosRoast, Schakolad, and TeaHaus.

For a complete list of “A2” birthday deals, go to: http://arborwiki.org/Birthday_Deals.

Commute, Don’t Pollute

The most common tip for “being green” is to carpool or take some sort of public transit to work. There are lots of obvious benefits – saving gas (a savings of roughly 223 gallons per year, or $865 at Ann Arbor’s gas prices today – 3.88/gallon), paying less for car maintenance, and reducing your carbon footprint by 4800 pounds of CO2 per year! (Source: GreenPerl)

I’ve been greening up my commute since I began the eco-friendly internship, and so far, it’s been a pretty wonderful experience. Ann Arbor is very fortunate to have the Ann Arbor Transit Authority, the local bus system, which is, for a smaller city like ours, very thoughtfully planned, thorough, and easy to navigate. There are stops almost everywhere around Ann Arbor and Ypsilanti, and you can go almost everywhere; both universities, both downtowns, and lots of shopping and recreation.

There are a few other benefits, too. I drive a lot to my other job, but I notice driving is stressful, especially around rush hour. When I take The Ride downtown, I don’t have to worry about fighting Ann Arbor rush hour traffic or the sometimes-confusing one-way streets, and where I can and can’t park.

And speaking of parking, not having to figure out where the cheapest parking is or how much it costs is a big plus. I’m told there is a $4-per-day lot somewhere, but if it happens to be out, I’d have to pay 1.50/hr in most of the lots, even more in the decks!

AATA lets me enjoy the commute to work (and have more time to beat Angry Birds…) instead of stressing out on my commute. Plus, it’s cheaper, and most importantly, greener.

Graduate Success Story – Caroline Zieleniewski

 

Nickname: Care or Line

Linkedin Profile: linkedin.com/in/czieleniewski

College You Attended: Michigan State University

Current Job Title: Currently seeking employment

Favorite Color: currently it’s green (GO GREEN!!)

What you learned in your time at Ingenex: How to manage clients social media platforms, how to promote a brand through different social media outlets including Pinterest, link building to grow the awareness, writing search engine optimized content for websites and so much more!

New Media Drivers License: Yes! I can drive the web :) I learned so much in this class and without it I wouldn’t of had this awesome internship.

How your internship helped launch your career: It has exposed me to many different aspects of digital marketing and now I’m ready to tackle the digital marketing world. I had hands on experience at Ingenex which I think will really help me stand out in my job search.

Advice to incoming interns: ASK QUESTIONS! You can never ask too many questions. Also, have fun with the internship, if you want to try different aspects of digital marketing just ask and  someone will find a project for you.

Most importantly: Enjoy what you do and have fun. Find something that you enjoy doing for work. For me social media is fun and doesn’t seem like work, working on social media all day is awesome!
I just want to say thank you to everyone at Ingenex for making this internship a great experience! I will miss you all!

Digital Bus starting its 2012 Summer Tour

Tomorrow, Thursday June 21, the team at Ingenex Digital Marketing will be making an appearance with their Digital Bus at Sonic Lunch. The Digital Bus is run by the Ingenex Digital Marketing Firm located in downtown Ann Arbor. The Digital Bus blog keeps you updated on the best digital marketing practices.

Sonic Lunch is a free summer concert series starting June 2 – August 30, every Thursday a concert will be held at Liberty Plaza located on the corner of Liberty St and Division in downtown Ann Arbor. From noon – 1:30 p.m. Sonic Lunch offers free lunch entertainment featuring a live band from an array of talent and genres. Additionally each week at Sonic Lunch a local area restaurant will be on on-site selling a Sonic Lunch for concert-goers, other local restaurants also offer special discounts for Sonic Lunch concert-goers to take with them to the park.

Mitch Ryder, a Michigan rock legend, will be performing tomorrow at Sonic lunch. A large crowd is expected, so come early and enjoy the show. Don’t forget to find the Ingenex team and the digital bus tomorrow, we will be passing out sweet treats and other surprises!

New Resource Guide a Must-Read for New Media

If you are looking to understand social media marketing, search engine optimization, blogging, digital public relations, Google, and more, you are in luck. Richard T. Cole, professor of public relations at Michigan State University and Derek Mehraban, owner of Ingenex Digital Marketing, have combined their expertise to bring you the resource guide to be successful in new media. Titled New Media Driver’s License: Using Social Media for More Productive Business and Marketing Communications, this book will better equip you to build your own personal brand, help to market your products, start a blog, write public relations news releases, master social media websites, and much more.

Why is new media so important? New media is the answer to the on-demand access to content at any time, any where, on any digital device. Educating yourself in the new media ways will give you the advantage on the evolving world of digital media. Keep up with companies who are also learning to adapt to these new forms of media in strive to create an edge for themselves. Employers will be looking for prospective employees with knowledge in new media. This resource guide is your tool to accomplishing just that.

Save up to 80% by Renting Your Textbooks on Kindle

As it is getting closer to the beginning of the semester, many students are beginning to think about purchasing their textbooks for their classes. Every student dreads this time of year because, honestly, who wants to pay $500 for books?! If you have a Kindle, you’re in luck.

Kindle allows you to rent textbooks for up to 80% off the list price of printed textbooks. Sure, the list price is for the new, unused textbook, but if you’re a procrastinator when it comes to buying books (like myself), then you’ve probably gotten stuck buying a new book once or twice because you missed out on all of the used ones.

With Kindle’s textbook rentals, you can choose how long you would like to rent the book for from 30 to 360 days so you only pay for the time you need the book. You can also extend the rental from as little as one day, as many times as you want, or even convert your rental into a purchase.

One of the best things about this is that once you rent the book, you can access it from not only your Kindle, but your PC, Mac or mobile device.

After your rental is up, you can access your notes and highlights any time you want at kindle.amazon.com.

Katy Perry Last Friday Night a Hit!

Katy Perry pulled out all the stops for her 2011 Last Friday Night (T.G.I.F.) Video. The video is jammed packed with 80s heartthrob’s, 90s teen pop sensations, Internet memes and Kenny G?

Brace faced frizzy haired Kathy Beth Terry, played by Katey Perry, wakes up to find herself next to a buff young male and a fuzzy memory of the night before. Perry used social media marketing to promote the music video’s main character Kathy Beth Terry, who’s Facebook fan page is packed with links of 80s and 90s teen heart throbs like Jonathan Taylor Thomas (JTT), viral videos created by Kathy Beth herself and video clips of the boy band Hanson.

Katy Perry – Last Friday Night (T.G.I.F.)

The music video features Kathy Beth Terry getting a makeover from the Friday queen herself Rebecca Black, Hanson playing in the backyard and a saxophone solo from Kenny G. Darren Criss (Blaine) and Kevin McHale (Artie) from “Glee” make an appearance along with other famous stars from the past and present.

Katy Perry’s “Last Friday Night (T.G.I.F.) is a hilarious play on teen geek-to-chic movie’s. Who knew Rebecca Black was such a party animal. As a Katy Perry fan I give this music video is a must-see and I give it two thumbs up!

Entertainment & Stars: Katy Perry’s ‘Last Friday Night (T.G.I.F.)’ Features Rebecca Black as Hostess (VIDEO)