LA2M Speaker C.C. Chapman

Posted on February 4, 2013 by emilywalsh

Please join us this Wednesday, February 6^th at LA2M for a very special guest presentation by best-selling author and award-winning marketing expert, C.C. Chapman!

C.C. has years of professional speaking experience and offers insight on a variety of topics related to social media, entrepreneurship, and online marketing. His speeches are dynamic, energetic, and packed with information to consider for the future.

Author C.C. Chapman will discuss the concepts from his latest book ‘Amazing Things Will Happen’ which is his guide to living a happy and fulfilling life. C.C. is also the co-author of the best seller Content Rules, a book that showcases the value of “organizations as publishers.”

In 2007, C.C. launched his own marketing agency, The Advance Guard, which he sold in 2009. He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals. His clients have included American Eagle Outfitters, The Coca-Cola Company, HBO, Verizon and many others.

In addition to presenting during lunch at LA2M at Conor O’Neill’s in Ann Arbor, C.C. Chapman will also be speaking at the Motor City Casino Hotel on Wednesday night.

C.C. Chapman explains that the only way to be successful is to work hard to make your dreams a reality. Don’t miss out on this opportunity to hear from one of the best in the industry!

For more information, please check out C.C.’s website at http://www.cc-chapman.com/ and follow him on Twitter @cc_chapman.

My kind of birthday town, Ann Arbor is

Posted on October 8, 2012 by Eli

“How many birthday deals can you get in one day?” That was the question that drove the creation of the Ann Arbor Birthday Deals video I had the opportunity to work on. The piece is posted to TheDigitalBus.com, the blog run by Ingenex Digital Marketing.

The premise: Derek Mehraban, the Ingenex Digital Marketing CEO, celebrated his 40th birthday in August with the entire Ingenex team. Everyone piled into The Digital Bus — a fully-restored 1972 Volkswagen Westfalia Camper — in search of free birthday offerings. A number of Ann Arbor businesses provided complementary food and gifts — birthday candles, ice cream, truffles, cupcakes, ice tea, etc.

Erin O’Neill, content producer at Ingenex, drove the project. She shot the video and developed the concept. She said she wanted something “madcap” when she gave me the raw footage to edit. Drawing inspiration from reruns of “The Monkees” and Buster Keaton films, my touches included speeding up the action, creating humorous titles, and adding light uptempo music. Both Erin and Derek offered tremendous input during the editing process.

Working on projects such as this affirms my love for digital media and digital marketing. I find digital technology streamlines the creative process. Erin captured the footage on a small digital video camera and I edited it on my laptop using Final Cut Pro software. Digital also provides a mass outlet where others can provide immediate feedback. Various versions were uploaded to YouTube so the Ingenex team could offer input, and the finished piece was promoted through social media.

The video also serves as a showcase for Ann Arbor and its various businesses. The city is a great place to live and work and that comes across in the piece. Thank you to the following companies that were visited during the birthday outing: Ben & Jerry’s, Bubble Island, Cake Nouveau, Circumference, Cupcake Station, FOUND, Northside Grill, RoosRoast, Schakolad, and TeaHaus.

For a complete list of “A2” birthday deals, go to: http://arborwiki.org/Birthday_Deals.

Commute, Don’t Pollute

Posted on September 26, 2012 by allynorris

The most common tip for “being green” is to carpool or take some sort of public transit to work. There are lots of obvious benefits – saving gas (a savings of roughly 223 gallons per year, or $865 at Ann Arbor’s gas prices today – 3.88/gallon), paying less for car maintenance, and reducing your carbon footprint by 4800 pounds of CO2 per year! (Source: GreenPerl)

I’ve been greening up my commute since I began the eco-friendly internship, and so far, it’s been a pretty wonderful experience. Ann Arbor is very fortunate to have the Ann Arbor Transit Authority, the local bus system, which is, for a smaller city like ours, very thoughtfully planned, thorough, and easy to navigate. There are stops almost everywhere around Ann Arbor and Ypsilanti, and you can go almost everywhere; both universities, both downtowns, and lots of shopping and recreation.

There are a few other benefits, too. I drive a lot to my other job, but I notice driving is stressful, especially around rush hour. When I take The Ride downtown, I don’t have to worry about fighting Ann Arbor rush hour traffic or the sometimes-confusing one-way streets, and where I can and can’t park.

And speaking of parking, not having to figure out where the cheapest parking is or how much it costs is a big plus. I’m told there is a $4-per-day lot somewhere, but if it happens to be out, I’d have to pay 1.50/hr in most of the lots, even more in the decks!

AATA lets me enjoy the commute to work (and have more time to beat Angry Birds…) instead of stressing out on my commute. Plus, it’s cheaper, and most importantly, greener.

Digital Bus starting its 2012 Summer Tour

Posted on June 20, 2012 by Caroline

Tomorrow, Thursday June 21, the team at Ingenex Digital Marketing will be making an appearance with their Digital Bus at Sonic Lunch. The Digital Bus is run by the Ingenex Digital Marketing Firm located in downtown Ann Arbor. The Digital Bus blog keeps you updated on the best digital marketing practices.

Sonic Lunch is a free summer concert series starting June 2 – August 30, every Thursday a concert will be held at Liberty Plaza located on the corner of Liberty St and Division in downtown Ann Arbor. From noon – 1:30 p.m. Sonic Lunch offers free lunch entertainment featuring a live band from an array of talent and genres. Additionally each week at Sonic Lunch a local area restaurant will be on on-site selling a Sonic Lunch for concert-goers, other local restaurants also offer special discounts for Sonic Lunch concert-goers to take with them to the park.

Mitch Ryder, a Michigan rock legend, will be performing tomorrow at Sonic lunch. A large crowd is expected, so come early and enjoy the show. Don’t forget to find the Ingenex team and the digital bus tomorrow, we will be passing out sweet treats and other surprises!

Save up to 80% by Renting Your Textbooks on Kindle

Posted on August 26, 2011 by Stefanie

As it is getting closer to the beginning of the semester, many students are beginning to think about purchasing their textbooks for their classes. Every student dreads this time of year because, honestly, who wants to pay $500 for books?! If you have a Kindle, you’re in luck.

Kindle allows you to rent textbooks for up to 80% off the list price of printed textbooks. Sure, the list price is for the new, unused textbook, but if you’re a procrastinator when it comes to buying books (like myself), then you’ve probably gotten stuck buying a new book once or twice because you missed out on all of the used ones.

With Kindle’s textbook rentals, you can choose how long you would like to rent the book for from 30 to 360 days so you only pay for the time you need the book. You can also extend the rental from as little as one day, as many times as you want, or even convert your rental into a purchase.

One of the best things about this is that once you rent the book, you can access it from not only your Kindle, but your PC, Mac or mobile device.

After your rental is up, you can access your notes and highlights any time you want at kindle.amazon.com.

Katy Perry Last Friday Night a Hit!

Posted on June 13, 2011 by Lauren

Katy Perry pulled out all the stops for her 2011 Last Friday Night (T.G.I.F.) Video. The video is jammed packed with 80s heartthrob’s, 90s teen pop sensations, Internet memes and Kenny G?

Brace faced frizzy haired Kathy Beth Terry, played by Katey Perry, wakes up to find herself next to a buff young male and a fuzzy memory of the night before. Perry used social media marketing to promote the music video’s main character Kathy Beth Terry, who’s Facebook fan page is packed with links of 80s and 90s teen heart throbs like Jonathan Taylor Thomas (JTT), viral videos created by Kathy Beth herself and video clips of the boy band Hanson.

Katy Perry – Last Friday Night (T.G.I.F.)

The music video features Kathy Beth Terry getting a makeover from the Friday queen herself Rebecca Black, Hanson playing in the backyard and a saxophone solo from Kenny G. Darren Criss (Blaine) and Kevin McHale (Artie) from “Glee” make an appearance along with other famous stars from the past and present.

Katy Perry’s “Last Friday Night (T.G.I.F.) is a hilarious play on teen geek-to-chic movie’s. Who knew Rebecca Black was such a party animal. As a Katy Perry fan I give this music video is a must-see and I give it two thumbs up!

Entertainment & Stars: Katy Perry’s ‘Last Friday Night (T.G.I.F.)’ Features Rebecca Black as Hostess (VIDEO)

Facebook and Twitter Additction OK

Posted on June 10, 2011 by Lauren

In high school and early years of college my Facebook addiction appeared to distract me from what many others thought I “should” be focusing on. As I got older my Facebook addiction led to a fascination with Twitter and other forms of social media. Suddenly I was studying social media and digital public relations strategies in school. Within three years my degree in public relations went from cool to awesome. I was taking innovative journalism classes tailored to social media strategies and search engine optimization and all things digital. Was this too good to be true? Can I really make a career out of this?

Photo: DirJournal.com

It turns out you can. And there is quite the demand for digital agencies and social media strategist as the digital revolution continues to grow according to The Detroit News article, Aging Nation, Technology Give Rise to Five Hot Jobs. There is real value in social and digital and more and more people are recognizing that. The job market is fierce and there is good news for college students. According to The Detroit News Article. “By 2018 a million new jobs expected to be created.” I don’t know if fate or luck or destiny brought me to my current internship in the digital marketing field, but the future is looking nice for me and for the digital agency.

The Detroit News: Aging Nation, Technology Give Rise to Five Hot Jobs

Memorial Day Fun in Ann Arbor

Posted on May 23, 2011 by Lauren

Find your old American Flag t-shirt and bathing suit and kick the summer off right this Memorial Day weekend in Ann Arbor, Michigan. Honor America’s Veterans and take advantage of all the special events and deals around town.

Finding a place to stay can be expensive and annoying, but Weber’s Hotel and Restaurant Memorial Day weekend specials make finding a place to stay easy and affordable. The Ann Arbor hotel room rates start at $99 and poolside rooms and suites receive $49 off. If you decide to stay another day rooms are only $49 on Monday, 5/30. You can relax in the sun all day and enjoy Weber’s Four Seasons pool and recreation area, game room and Cabana Café. For more details visit Weber’s Facebook page.

The Annual Memorial Day Observance will honor veterans this Monday. The event begins at 2 p.m. and will consist of a flag ceremony, 21-gun salute, notable speakers and much more. This is a great way to teach your children or siblings the importance of Memorial Day. Bring a blanket or lawn chair to 2521 Glazier Way and experience the fun.

There are events throughout the weekend to keep everyone busy. The Washtenaw County Historical Society will host a series of activities to honor American history and Veterans Saturday and Sunday 5/28 – 5/29. The activities include a Civil War exhibit, wreath making and card making. The cards will be donated to the Ann Arbor, VA Hospital. The event is another great way for children to learn about our country and the origins of Memorial Day.

Relaxing on Memorial Day is always a good option. The Ann Arbor Country Club will host an open pool party on Memorial Day from 12 noon – 6pm. Guests are admitted for free and can enjoy a wonderful day by the pool with friends. Food is available for purchase and guests are encouraged to check out the benefits of an AACC membership. The event is also a fundraiser for Dexter community students and teachers. 10 percent of any AACC memberships sold will go to support the students and teachers in the Dexter Community School district.

Ring the summer in the right way. Celebrate Memorial Day in Ann Arbor by honoring our Veterans, spending time with friends and family, relaxing and having a great time.

Visit Ann Arbor.com for a complete list of Memorial Day events and specials.

Eco-Friendly Digital Marketing Internship

Building Digital Marketing Skills And Helping the Environment

Category Archives: Ann Arbor