Due to social media sites, like Facebook and Twitter. Users feel more comfortable to get free everything from free music, news, and communication with celebrities. Well what is also a plus about social media sites is you can get approval by your followers and friends, even if it is not in real time. Sometimes telling a joke does not get the laughs you want when you are hanging out with friends, but when you post it online it creates an uproar. Jeff Bercovici of Forbes Magazine calls this ‘virtuebragging’. People lately have been doing it with Hurricane Sandy and the Presidential Election, but you can do it about anything from a funny joke to a silly picture to share information you think is interesting and simultaneously get approval. This is a great positive about social media sites since you can influence others to see your ideas.
Social media agencies can definitely use this tactic to get the word about their clients in creative ways. ‘Virtuebragging’ definitely can go viral and get a message out, which is great tool personally and professionally. It can engage friends and it can engage one’s clients.