Job Hunting The Smart Way.

Finding a job or internship can feel like an impossible task. In a perfect world HR departments and headhunters would read your resume and the phone calls would start pouring in.

Because most of us live in the real world, we know that doesn’t happen. This process requires a lot of time and patience, two things I never seem to have enough of. Dead end emails and phone calls are discouraging. You’re young, fresh out of college and there seems to be a billion other people just like you. So many people stress the interview process and forget the most crucial part, actually getting an interview for a real world job.

So how do you make employers notice you in a sea of highly qualified, intelligent and experienced job seekers?

Answer: Think like Lindsay Blackwell. Blackwell, Social Media Director, at digital marketing agency Ingenex, is a woman who knows how to turn heads.

When a position for Social Media Director at the University of Michigan was created in 2011 Blackwell applied in a big way. She realized she had the opportunity to use her unique skill set. Blackwell created a viral marketing campaign that would get the attention she needed from the right people and get an interview…and hopefully a job.

The “Dear Lisa” campaign combined social media, video and web design elements to market herself directly to the person she hoped would be her boss one day, Lisa Rudgers.

The “Dear Lisa” homepage received over 70,000 pageviews from over 18,000 unique visitors in 78 countries. Her story was picked up by news outlets and was shared and discussed on social networks and blogs.

She even gained attention from TheEmployable, an online community devoted to helping people find and search for jobs. Blackwell was recently quoted an TheEmployable’s new ebook, “How to Search and Apply for Jobs.”

Her tactics worked and interviewed for the U-M position. Blackwell ultimately accepted a job offer from Ingenex as Social Media Director.

As an intern at a social media marketing agency and a young professional, I am grateful to have the opportunity to learn directly from Blackwell. But, you don’t have to work with her to learn a few important job search lessons. Be honest and direct. Be focused and thoughtful. Show your skills. Be brave. If all goes well, and the phone calls for interviews start coming, be open to new opportunities.

Top 10 Guilty Pleasure Websites

It’s time to spread your website wings and take a break. The following sites provide entertaining sharable content your friends will appreciate.

Remember, these are not legitimate new sources, and shouldn’t replace traditional news. Also, not everything on these webpages is appropriate. Be cautious about what you post and view on your own free time i.e.,avoid viewing at work. I can always count on these two websites for articles mocking popular culture, funny photos and videos of cute puppies.

1. The Chive

2. BuzzFeed

Via BuzzFeed

Tumblr: Expect a quick laugh and a lot of wasted time with these websites.  The “Well Dressed Animals” is one of my favorites and has enjoyably stolen many hours of time.

3. What Should Bama Call Me #WSBCM

4. How Do I Put This Gently 

5. What Should We Call Me

6. Well Dressed Animals 

Super Fly Snapback Capped Pug via welldressedanimals.tumblr.com

Looking for news…but not in the mood to read the Washington Post or celeb gossip? The following satirical websites offer a unique blend of pop culture, entertainment, politics, interesting photos and videos you will be dying to share with your friends.

7. Vice: has an interesting composition of news articles, blog posts, and advice This website has a ton of Documentary-esk web videos profiling counter-culture and exploring the not so well-known.

Vice Do’s and Dont’s 

Do’s and Don’ts via Vice.com

 

For your celeb gossip fix I suggest the following:

8. D Listed: Where celebs or reality TV stars are not idolized, but are criticized.

9. Hip Hollywood: Music and more…with a hint of celeb gossip.

GAME ON! Get your trivia fix and show your friends you know the most Harry Potter facts and countries. Share, compete and create your own quizzes. Sporcle is a guilt-free way to pass time.

10. Sporcle

Smartphone’s: Can you live without it?

Mobile phones capable of face-time video chatting, Internet browsing, social network status updating and sharing are arguable the years hottest accessory. Smartphone’s allow us to stay updated and in-touch with our friends, family and business engagements in a content rich fast-pace environment that is our World. Location based mobile search changes the way we seek information, making it easier to find the things we need, when we want, from wherever we are. A Mashable article describes the relationship between human and Smartphone as addictive, reporting that, “37% of adults and 60% of teens admit they are addicted.”

CrackBerry.com

The Smartphone has integrated itself into every aspect of our lives, evolving the way we conduct business and socialize with others. The development of sleek applications that support and maybe even encourage questionable social media habits make web browsing easier. There are mobile applications for just about everything, and we can get information about anything from just about anywhere. Technology is evolving and we are evolving with it, adapting our communication, research and sharing habits. Is it really that big of an issue? Only time will tell, but until then mobile phones will continue to improve and influence our daily habits and lifestyle.

Mashable: Are Smartphone’s Taking Over Our Lives? [Study]

Digital Marketing Internship Openings at Ingenex – Fall 2011

Digital marketing agency, Ingenex is taking Fall 2011 digital marketing internship applications

Ann Arbor, Mich. — Jul 15, 2011 — Digital marketing agency, Ingenex Digital is searching for Fall 2011 digital marketing interns. The Ingenex Eco-Friendly internship program seeks digital savvy college students interested in all forms of new media who can work at least three days a week beginning Aug 20, 2011.

Students majoring in public relations, marketing, advertising and communications are encouraged to apply. The uniquely designed digital marketing internship program provides students and graduates the opportunity to work in Ann Arbor, MI and gain first hand experience in the quickly changing and expanding field of digital marketing, while obtaining college credit.

Interns will work with Derek Mehraban, CEO of Ingenex and instructor of MSU’s New Media Driver’s License course. Mehraban and other leading digital marketing professionals work one-on-one with interns to improve their digital marketing skills.

During the internship individuals will gain experience in, but not limited to: Internet marketing, digital public relations, search engine optimization, client relations, blog monitoring and will be exposed to various networking and professional development opportunities.

“Interning at Ingenex gave me the opportunity to apply my public relations education in a digital setting,” says Central Michigan University senior Lauren Schneider. “I am valued here, the work I do matters. I’m more prepared, more confident and more marketable to employers then a lot of college student’s. Interning has given me the chance to work with super intelligent and creative people, develop my portfolio and learn cutting-edge Internet marketing techniques.”

Ingenex encourages all intelligent and enthusiastic individuals interested in digital marketing to apply for the Eco-Friendly Internship. Ingenex looks forward to meeting future digital professionals. To apply please fill out the Eco-Friendly Internship Questionnaire.

About Ingenex Digital Marketing:


Michigan based Ingenex is an Internet Marketing firm that provides a full suite of digital marketing services including Interactive Branding, web site design, search engine optimization, pay-per-click management, optimized public relations, social media marketing, email marketing, web-driven event marketing, podcasting and blogging. For more information please visit: http://www.ingenexdigital.com.

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Google+ Project: The Future of Social Networking?

Search engine giant Google launched their very own social networking service on Tuesday. The Google+ Project attempts to take a bite out of, and possibly rip the head off of menacing social networking superstar Facebook. Parasitic social networking sites are rapidly invading Google’s territory, as Facebook and Twitter absorb the traffic once reserved for Google. Social networks cripple Google’s infrastructure by depriving important information from the systems used to enhance Web search and Google AdWords.

Google+ Project surpasses any other social networking attempt made by the company in the past. Standard social sharing is taken to the next level, converting the typical social networking mass communication model into a more personalized small group, real-life communication experience.Users can create separate communication groups between friends, family, acquaintances, ex-boyfriends, frenemies, roommates, running buddies, co-workers, etc., into “Circles.” Circles is a Google+ Project feature uses a drag and drop method and simplifies standard practices used on other social networks to dividing friends, foes and co-workers into individual sharing networks.

The iPhone and Android mobile applications for Google+ are very similar to the web version of Google+, making sharing and communicating easy and fluid. Users won’t have to use four different applications to share information or chat with friends in different ways. The magnitude of Google’s Web and mobile presence is enough to make smaller start-ups and mobile developers quiver in their boots. Add the element of social sharing into the mix and Google could potentially destroy its social networking competitors.

Fusing together content sharing, group video chat, video and photo sharing and a mobile app is an impressive start for Google’s social networking future. Google+ Project combines Internet social sharing habits into one centralized place where messages can be controlled and disseminated in real-life fashion. Google+ Project is still in its field trial period and more innovations and changes are expected. It will be interesting to see if Google’s search engine marketing skills will match their social media marketing abilities.

New York Times: Another Try by Google to Take On Facebook

The Google+ Project

Katy Perry Last Friday Night a Hit!

Katy Perry pulled out all the stops for her 2011 Last Friday Night (T.G.I.F.) Video. The video is jammed packed with 80s heartthrob’s, 90s teen pop sensations, Internet memes and Kenny G?

Brace faced frizzy haired Kathy Beth Terry, played by Katey Perry, wakes up to find herself next to a buff young male and a fuzzy memory of the night before. Perry used social media marketing to promote the music video’s main character Kathy Beth Terry, who’s Facebook fan page is packed with links of 80s and 90s teen heart throbs like Jonathan Taylor Thomas (JTT), viral videos created by Kathy Beth herself and video clips of the boy band Hanson.

Katy Perry – Last Friday Night (T.G.I.F.)

The music video features Kathy Beth Terry getting a makeover from the Friday queen herself Rebecca Black, Hanson playing in the backyard and a saxophone solo from Kenny G. Darren Criss (Blaine) and Kevin McHale (Artie) from “Glee” make an appearance along with other famous stars from the past and present.

Katy Perry’s “Last Friday Night (T.G.I.F.) is a hilarious play on teen geek-to-chic movie’s. Who knew Rebecca Black was such a party animal. As a Katy Perry fan I give this music video is a must-see and I give it two thumbs up!

Entertainment & Stars: Katy Perry’s ‘Last Friday Night (T.G.I.F.)’ Features Rebecca Black as Hostess (VIDEO)

Facebook and Twitter Additction OK

In high school and early years of college my Facebook addiction appeared to distract me from what many others thought I “should” be focusing on. As I got older my Facebook addiction led to a fascination with Twitter and other forms of social media. Suddenly I was studying social media and digital public relations strategies in school. Within three years my degree in public relations went from cool to awesome. I was taking innovative journalism classes tailored to social media strategies and search engine optimization and all things digital. Was this too good to be true? Can I really make a career out of this?

Photo: DirJournal.com

It turns out you can. And there is quite the demand for digital agencies and social media strategist as the digital revolution continues to grow according to The Detroit News article, Aging Nation, Technology Give Rise to Five Hot Jobs. There is real value in social and digital and more and more people are recognizing that. The job market is fierce and there is good news for college students. According to The Detroit News Article. “By 2018 a million new jobs expected to be created.”  I don’t know if fate or luck or destiny brought me to my current internship in the digital marketing field, but the future is looking nice for me and for the digital agency.

The Detroit News: Aging Nation, Technology Give Rise to Five Hot Jobs

Kidney Exchanged for Apple iPad 2

The phrase, “that’s going to cost me an arm and a leg,” typically means something is going to cost a large sum of money. For 17-year-old Zheng, a high school freshman in China, that expression took on a more literal meaning…only a Kidney.

Zheng really wanted an iPad 2, but didn’t have enough money so he did the unthinkable and sold his kidney. I’ll repeat that. He sold his his kidney. The majority of student’s would save up for this kind of purchase but Zheng couldn’t wait. After coming in contact with a kidney-selling agent on the internet he decided that risking his life for 20,000 yen ($3K USD) was a pretty great deal. Zheng had the operation, received his money and returned home with more than one new Apple gadget.

Photo: MyChinaViews.com

His mother became very suspicious and reported her son to authorities, ultimately exposing Zheng’s secret kidney transplant.The hospital Zheng claims to have had his surgery at is denying any connection to the 17-year-old and authorities haven’t been able to contact any one involved in the organ transplant fiasco.

It seems Zheng is getting the last laugh here as he enjoys his new toys. After reading this article I wondered how many illegal organ transplants go unreported? Who are the recipients of these organs? Are the iphone mobile applications worth it? How far would you go to get what you wanted? I just hope Zheng doesn’t find another organ-selling agent online and another part of his body to sell in a year when his Apple gadgets are out of date.

The Next Web: Chinese student reportedly sells his kidney to buy an iPad 2

iPad App Deja Revealed Today

iPad’s are awesome and the applications are even better. I read about Deja, a new and highly anticipated iPad application last night that released today. I woke up excited because Deja is said to be similar to one of my favorite and most used apps, Flipboard. Flipboard is an app that beautifully arranges a completely customizable database of a users favorite websites, Twitter, Flickr, magazines and other online publications into a newspaper or magazine like layout. Then allows you to “flip” through different pages and view organized content seamlessly within the app. It is said that Deja does for videos what Fliboard does for photos and text and that is something to be excited about, after all Flipboard was named, “App of the Year,” in 2010.

I downloaded the app this morning and was instantly attracted. Videos are extracted from my Facebook, Twitter, YouTube, Google and RSS accounts, then compiled into a sleek and user-friendly design. Videos are updated accordingly and the sharing option is easier than ever. Users can share content on Twitter, Facebook or to email. Deja is what an iPad app should look and feel like. The interface displays tiles you can swipe threw zoom in on, and watch. Deja has a feature called ‘fling,’ where you can take whatever video you’re watching via Deja on the iPad, and view it on a TV connected to Apple TV.

You can search and view video’s, easily make playlists, view related videos, save and share in one place. It is beautiful and innovative but also very new. There are a lot of bugs and Deja crashed on me almost every time I used the app. I usually get very frustrated when something doesn’t work but I think Deja has serious potential and I can put up with it for now. A lot of time, effort and $200K of funding went into the Apps development and I really don’t think it’s going to fail. I’m hoping that the iPad 2’s video recording capabilities will help provoke the development of an option to upload videos directly to Deja. I want more customizable options for account preferences and I am also wondering if there are any privacy concerns. Deja has the potential to be a great social media marketing tool and I am interested to see how the iPad application evolves.

Memorial Day Fun in Ann Arbor

Find your old American Flag t-shirt and bathing suit and kick the summer off right this Memorial Day weekend in Ann Arbor, Michigan. Honor America’s Veterans and take advantage of all the special events and deals around town.

Finding a place to stay can be expensive and annoying, but Weber’s Hotel and Restaurant Memorial Day weekend specials make finding a place to stay easy and affordable. The Ann Arbor hotel room rates start at $99 and poolside rooms and suites receive $49 off. If you decide to stay another day rooms are only $49 on Monday, 5/30. You can relax in the sun all day and enjoy Weber’s Four Seasons pool and recreation area, game room and Cabana Café. For more details visit Weber’s Facebook page.

The Annual Memorial Day Observance will honor veterans this Monday. The event begins at 2 p.m. and will consist of a flag ceremony, 21-gun salute, notable speakers and much more. This is a great way to teach your children or siblings the importance of Memorial Day. Bring a blanket or lawn chair to 2521 Glazier Way and experience the fun.

There are events throughout the weekend to keep everyone busy. The Washtenaw County Historical Society will host a series of activities to honor American history and Veterans Saturday and Sunday 5/28 – 5/29. The activities include a Civil War exhibit, wreath making and card making. The cards will be donated to the Ann Arbor, VA Hospital. The event is another great way for children to learn about our country and the origins of Memorial Day.

Relaxing on Memorial Day is always a good option. The Ann Arbor Country Club will host an open pool party on Memorial Day from 12 noon – 6pm. Guests are admitted for free and can enjoy a wonderful day by the pool with friends. Food is available for purchase and guests are encouraged to check out the benefits of an AACC membership. The event is also a fundraiser for Dexter community students and teachers. 10 percent of any AACC memberships sold will go to support the students and teachers in the Dexter Community School district.

Ring the summer in the right way. Celebrate Memorial Day in Ann Arbor by honoring our Veterans, spending time with friends and family, relaxing and having a great time.

Visit Ann Arbor.com for a complete list of Memorial Day events and specials.