MySpace has long been outdated by newer social networks like the ever-dominating Facebook and Twitter. But a newly released video shows that Justin Timberlake has different plans for the forgotten website.
In 2011, Specific Media and Timberlake bought MySpace for $35 million. With a new design (similar to Pinterest), MySpace is almost unrecognizable from the site it once was. White backgrounds and horizontal scrolling give the website the facelift it sorely needed.
Also, instead of battling the social media giants, MySpace works with them. You can update Twitter or Facebook, find your friends from those networks and bring over videos and photos, all on the new MySpace.
Music also continues to be a huge part of the MySpace network, built with radio and playlist sharing. It returns to the original website goals of connecting artists with their fans.
When he purchased the failing website, Timberlake was quoted, saying: “There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. MySpace has the potential to be that place” (ABC News).
While a noble goal, the real question will be: can it work? Can MySpace make a comeback? Will people return to the social network they already left behind, especially with so many other new networks to join?
Its a question every social media agency will want the answer to. Will MySpace join Facebook and Twitter in the social media campaigns or will it just become the musical connection that Timberlake dreams it could be? I guess we’ll just have to wait and see….