About Jessica Morrow

I am a senior studying advertising management at Michigan State University.

Ingenex Welcomes New Web Developer

Ingenex Digital Marketing has recently welcomed John Wright as their new Web Developer, where he designs, redesigns and maintains websites for Ingenex and their clients. Purely self-taught, Wright has an extensive CSS, HTML, WordPress, and Web Developing background. Wright’s career began when he created interactive MySpace profiles that impressed a wide-spread of MySpace users. When discovering how popular his designs were, Wright learned how to use CSS, HTML, and PHP to create a dynamic website for customers to purchase these profile designs from.

John Wright - Web Developer

Wright found out about the job opening from his aunt who attended a LA2M Marketing Education event, and he applied shortly after. Impressed with Wright’s profile and learning about his independent web developing background, Ingenex warmly welcomed Wright to the team.

Interested in a career with Ingenex? To find out about current job openings, please visit:

http://ingenexdigital.com/jobs

Independence From Smartphones

As an electronics laggard, I just bought my first smartphone a little over three months ago. The world has become so much more accessible since becoming a part of the iPhone family. I know the weather, find out how my friends are doing, go shopping, text, and more all before getting out of bed in the morning. However, over the Fourth of July holiday, I went “Up North” to Hale, Mich. for five days. While you are suppose to enjoy nature and get away from society for a few days when on vacation, I found myself constantly checking up with everything I left behind because Grandma and Grandpa Conrad decided to get WiFi. For the first time since getting my smartphone, I wished that I left it at home.

Photo Credit: Mike Licht Via: Flickr Creative Commons

Is my smartphone taking over my life? It has been reported that smartphone owners check their devices over 150 times during the average 16 hours people are awake during the day. This constant need to check on what everyone else is doing, posting and saying distracted me from enjoying the beautiful lake house I was staying in. Apparently, 84% of people worldwide say they cannot go a single day without their phones and sadly I have become part of this statistic.

My questions is, why couldn’t I put my phone down or turn it off? According to Judson Brewer of Yale’s Therapeutic Neuroscience Clinic, people are addicted to their phones for the same reason many are addicted to gambling. Cellular Devices comply with the associative learning pathway of human brains, and this makes us feel good or bad depending on the situation. When gambling, people do not know when they are going to win and this makes winning even more fun when it happens. When using smartphones, we don’t know when we are going to get a notification or what it is going to say. This triggers excitement within us, causing addiction to our devices.

I love having a smartphone because it connects me with the rest of society. Entertainment and information combined make having a smartphone so convenient and enjoyable. However, the addiction we have with our smartphones need to be controlled. Next year, I plan on leaving my phone at home while I enjoy what the physical world has to offer.

WordPress Job Available At Ingenex

Ingenex Digital Marketing is looking to hire a WordPress Developer! Ingenex is a result driven digital marketing agency that has clients across the United States and Canada. Derek Mehraban, Ingenex CEO and your potential boss, is looking for an employee who is creative and understands web design thoroughly. “I want my clients to get the latest and greatest of everything,” Mehraban stated. This means you have to be able to create the latest designs and implement them into a WordPress CMS.

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Not only must you be a WordPress professional, but Mehraban is looking for an employee who has quality personal traits. “We are looking to hire someone who is hardworking, pays attention to detail, accurate, fun to be around and always delivers above and beyond,” Mehraban says.

“I want a coworker who is driven, passionate about work and dedicated to staying current on new digital trends,” Content Manager Ashlie Forchione said. In the world of digital marketing, trends are always changing so it is important to evolve with technology. Clients need to be provided with the latest and greatest forms of technology, and that improves what you can provide as a WordPress Developer.

Is Ingenex the right company for you? When asked about working at Ingenex  Social Media Coordinator Lauren Schneider said, “My favorite part about working at Ingenex is having the ability and opportunity to have your voice count. You aren’t just part of a mix, you will have your area of expertise and your work will be noticed.”

The Ann Arbor branch of Ingenex is located on Main Street, and will soon be moving to a new location in Downtown Ann Arbor within the month. “At the Ann Arbor location, we can appreciate what the city has to offer to the agency with the fun environment. It has always been my dream to work in Downtown Ann Arbor” Content Producer Erin O’Neill said.

Nervous about the potential interview? Here are some wise words of advice from current Ingenex employees:

“Don’t forget to smile!” — Forchione

“Be yourself and don’t be afraid!” — Schneider

“Be prepared to talk about your work. Come in with example pieces.” — O’Neill

To find more information about the position please visit:

Avoid a LinkedIn Job Scam

As a college senior, I am always and actively looking for job opportunities. Facebook, Twitter, and LinkedIn are all sources someone on the job hunt can take advantage of during their search. LinkedIn is designed for career oriented individuals who want to network with others. Users can add people, endorse one another, look at profiles, and even apply for jobs using LinkedIn.

While all of this is fine and dandy there are some things LinkedIn users have to watch out for when applying for jobs, like scams. The basic form of LinkedIn is a free tool that anyone can access and use. That means not only can anyone look for jobs on LinkedIn, anyone can post them too.

Before hitting the yellow ‘Apply Now’ box, make sure to research the job and company. The job may seem glamorous and extraordinary in text, but you need to read between the lines. If the post states that the position is available immediately, no experience is necessary, or the company contacts you right after you applied- it can be a sign of a job scam. With all of these factors, it can be possible that the company does not care who they hire since they are not taking the time to gather resumes and host multiple interviews. Using sources like Glassdoor can help you research companies and what their job positions entail.

Photo Credit: cybursleuth via Creative Commons

For example, there was a job opening for a ‘Marketing Account Manager’ listed on LinkedIn that sounded like a position I would be interested in. After reading reviews on Glassdoor, I came to discover that this job was reported to be a door-to-door cable salesperson. I went into the interview anyways because the job title and description on LinkedIn made the position seem like I would be managing the cable client. Lone-behold it was a door-to-door position. Although that may be a career aspiration for some people, it was not the direction I wanted to take my career in.

So before applying for a job using LinkedIn, do your research. Websites like Glassdoor can help you make sure the posting is a position that matches your career aspirations.

 

Hashtags Coming to Facebook

Starting Wednesday for select users, Facebook will be able to support hashtags. Facebook wants to start using hashtags to make searching and conversing easier. Many other social media sites, such as Instagram and Twitter, have working hashtags that can be clicked on the view more content related that topic. Many Facebook users already use hashtags, so making them work will just be the icing on top of the cake. Facebook users will be able to type in a hashtag into the search bar to see who else is talking about the same topic.

Photo via someecards
How will social media users feel about Facebook #hashtags?

The company hopes adding hashtags on Facebook will help show that a single post is actually part of a grander conversation. So now, when all your friends post the scores to the games and talk about that awesome touchdown, they can add a hashtag and discuss what just happened with others who used the same hashtag. When someone clicks on the hashtag, they will be taken to another page that has all relatable posts in a single news feed. Facebook stated that the hashtag capabilities will include searching for hashtags, clicking on hashtags that come from other services and writing posts directly from the hashtag feed.

Is Facebook becoming too much like Twitter? As of right now, Facebook users can post a status that is up to 63,206 characters, unlike Twitter that limits a post to 140 characters. Facebook will allow users to add more content and opinion to their hashtagged posts. Compared to the brief posts on Twitter, Facebook users will be able to delve into the topic at hand.

Your hashtags don’t work on Facebook? Don’t worry! It will take a few weeks for everyone’s hashtags to go into effect on the social media site.

Do you think useable hashtags on Facebook will go over well with social media users? Comment below and let us know what you think!

Is Your Facebook Boss Approved?

When applying for jobs and landing interviews, a lot of the focus is put on perfecting a resume, deciding what to say, and dressing the part. What job seekers need to realize is that the interview goes outside of the office doors. Social media sites, like Facebook, are sources bosses can use to learn more about potential employees. Even after landing a job, Facebook profile pages may become a hazard if the boss and employees friend each other.

Getting and keeping a job is important, but expressing oneself freely through social media is important too. By changing Facebook settings, users can post and keep what they want on their Timeline without regretting it later.

About to post a status? Remember to click on the “Friends” bar next to the blue “Post” button and click on “Custom” to change the settings on who can and cannot view the status. Feel free to talk about how much fun the past weekend was, without putting the job on the line. Creating friend lists on Facebook can help organize contacts, and hide posts from them with ease. Instead of typing out each name of who the post needs to be hidden from, it will already be organized onto a list.

How to customize who can view a post

How to customize who can view a post

We cannot stop the inevitable, as friends with no filers post all those embarrassing pictures. Instead of untagging each photo, memories can be kept. There is the option to hide the photo from Timeline by clicking on the pencil in the upper right hand corner of the photo and clicking “Hide from Timeline”. However, using this option means that the photo is still tagged and can be viewed in the photos section.

How to remove a picture from Timeline

How to hide a picture on Timeline

Want to share photos with friends, but not colleagues? After posting an album, click the icon in the bottom right hand corner of that album and click on “Custom” to change who can view the photos in that entire album.

How to customize albums

How to customize albums

Want to change the settings in Timeline? Users have the option to customize Timeline setting by clicking the gear icon in the bottom right hand corner of the cover photo, and clicking “Timeline Settings”. Users can change who can add and view content on the Timeline.

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How to customize Timeline settings

Being respected and presentable in the work space is very important, but so is keeping up a social life. Changing Facebook settings can help users customize who can see and view content, without losing the freedom of using social media. So, apply for that dream job…once your Facebook is boss approved!

Use Pinterest to Market for Your Company

Pinterest is a site that has everything from grandma’s old-fashioned recipes to an array of wedding gowns. People use the Pinterest application to search for products and processes that they wish to use in the future to enhance their life. Companies should use Pinterest to market their products because consumers are already searching for products.

Photo via Pinterest

Companies such as Anthropologie, Etsy, Home Depot, and Target are Pinterest users. They post their product prices and step-by-step ways to use them. These companies chat, connect, visualize, and share their products daily to over 25 million users, many of whom are young females who are well-educated, have disposable income, and are in constant search for new products.

Consumers are coming to the company using Pinterest instead of the typical marketing route where companies seek out consumers. If a company has a product that Pinterest users are looking for they will “repin” (save) the product onto their categorized board, and now all of their followers will see the product too. Products can gain a huge reach when repinned. Companies can even continue to re-pin their original post so frequency can increase.

Pins are very organized. Viewers just click on the pin to increase the image size. If they believe the product is something they would want to use, they can click on the image again which can lead right to the company’s website. This can make it easy for consumers to click, learn, and order products instantly. Even if consumers don’t want to make a purchase at that moment, they can save your product on their boards and go back to them later.

Photo credit: molliesu!

Consumers today thrive on convenience. The ability to learn about and buy something without leaving their home is ideal, and Pinterest provides this conveniency. Consumers are always on the go, so with the Pinterest mobile app they can search for the products they need while they are already out, and stop by the establishment to buy it.

Companies can also use Pinterest to discover who their target audience actually is. By following people who re-pin their products, companies can view that users Pinterest boards. Deeper views onto boards allow companies to see what goals and needs their target audience has and what products they are seeking to accomplish this. Companies also have the ability to interact with their consumers. They can pin information about contests, sweepstakes, giveaways, coupons, sales information, and answer questions so they can be more connected with their target audiences.

Have a product or idea you want to share? Use Pinterest to market your product. This easy to use, easy to share, convenient website can help a company gain the reach and frequency to their target audience easily and efficiently.