Motor City News: Jeep’s Effort to Broaden Brand Reach

Auto enthusiasts around the world are buzzing about Jeep’s futuristic new look and nameplate. Not surprisingly, Jeep’s sleek new design and nameplate is causing quite the stir in social media, especially among loyal Jeep customers.

Photo by: Chrysler-Group

The new crossover vehicle represents a radical departure from the previous Jeep designs and is designed to broaden the Jeep brand’s reach. The brand’s nameplate, which dates back nearly 40 years, is a highlight that is hard to ignore and followers are not shy to voice their concerns about the new look.

Critics report via Twitter that the new design is “ugly” and that the vehicle looks too much like a sports car and not like a Jeep. While this change in design could potentially appeal to a new set of customers, various Jeep supporters feel that the company is making a mistake.

Photo by: Automotive Rhythms

Will all this social media hype surrounding the crossover’s debut help to market the 2014 Jeep Cherokee? One can predict that conversation about the brand will at least generate awareness, making it likely that people will check out the product and decide for themselves what they think.

The 2014 Jeep Cherokee makes its public debut at the New York International Auto Show this week and goes on sales at U.S. dealers late this summer.

Michigan Jobs are Going Green

Good news for the Mitten: the state of Michigan ranks fifth in the nation for the highest number of clean energy and transportation jobs created in 2012.

Not only is Michigan making a difference in both the economy and the environment, the state is home to many companies promoting Green job growth. Based out of Ann Arbor, Ingenex Digital Marketing boasts an internship program designed to train students in Digital Marketing and create environmental awareness.

Image by ifmuth

The Eco-friendly Internship gives college students and recent graduates the opportunity to gain hands-on experience and direction from Derek Mehraban, CEO of Ingenex and instructor of Michigan State University’s New Media Driver’s License course, in addition to other well-established digital marketing professionals.

By providing college students and recent graduates with an opportunity to learn about digital marketing while focusing on sustainability, the Ingenex Eco-Friendly Internship is one of a kind here in the great state of Michigan. If you have a passion for all things digital and the environment or know someone who does, check out the Ingenex webpage for openings for new interns this summer.

Facebook Fatigue – Are You Feeling It?

Sick of Facebook? You may be suffering from what is now known as Facebook fatigue. As it turns out, many people are feeling the same way and are deciding to take a break from the site or deactivate their profile altogether.

According to a new study by the Pew Internet and American Life Project, about 61% of current Facebook users admitted to taking a break from the popular social networking site at one time or another.  Most people said they had taken time off from the social network to escape the drama, or because they find it just plain boring.

Photo by: Bark

Pew used Princeton Survey Research Associates International to conduct the actual telephone interviews with a representative sample of 1,006 adults in the U.S. About 27% of Facebook users said they plan to spend less time on the social network this year and 20% of all online adults said they had once used a Facebook, but are no longer members.

Despite the need to step away from the site at times, most people report that family member and friend connections keep them attached to the site. Even though most users don’t plan on quitting Facebook altogether, they are not visiting as often and are certainly not experiencing the same type of enjoyment as they once did, according to the research.

One reason for the decrease in popularity of the site is the rise in other social networks. People are adjusting their time on certain sites as they begin to accommodate new social tools, especially when they find ones they like better than Facebook. With busy schedules and new social platforms emerging all the time, web users are budgeting their time to get the most out of online connectivity.

LA2M Speaker C.C. Chapman

Please join us this Wednesday, February 6th at LA2M for a very special guest presentation by best-selling author and award-winning marketing expert, C.C. Chapman!

C.C. has years of professional speaking experience and offers insight on a variety of topics related to social media, entrepreneurship, and online marketing. His speeches are dynamic, energetic, and packed with information to consider for the future.

Author C.C. Chapman will discuss the concepts from his latest book ‘Amazing Things Will Happen’  which is his guide to living a happy and fulfilling life. C.C. is also the co-author of the best seller Content Rules, a book that showcases the value of “organizations as publishers.”

In 2007, C.C. launched his own marketing agency, The Advance Guard, which he sold in 2009. He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals. His clients have included American Eagle Outfitters, The Coca-Cola Company, HBO, Verizon and many others.

In addition to presenting during lunch at LA2M at Conor O’Neill’s in Ann Arbor, C.C. Chapman will also be speaking at the Motor City Casino Hotel on Wednesday night.

C.C. Chapman explains that the only way to be successful is to work hard to make your dreams a reality. Don’t miss out on this opportunity to hear from one of the best in the industry!

For more information, please check out C.C.’s website at http://www.cc-chapman.com/ and follow him on Twitter @cc_chapman.

Privacy Concerns with Instagram

Instagram’s recent changes to its privacy policy and terms of service became effective on January 19, 2013 after causing quite the stir among users who feared a breach of privacy.

Many people were lead to believe that updated terms would allow the company to sell user pictures to advertisers without their knowledge, permission or compensation. However, this is not the case. Instagram co-founder Kevin Systrom clarified in his blog post that “Instagram has no intention of selling your photos, and we never did. We don’t own your photos – you do.”

The recent launch of Instagram web profiles also raises some concern about privacy. The new profiles feature a collage of recently shared photographs that form a header along with a profile photo and bio, giving others a snapshot of the photos you share on Instagram. In addition, you can follow users, comment & like photos and edit your profile from the web.

With the new web profiles, anyone is able to view a public user’s Instagram profile online. To those who worry that their photos will now be on display for the whole world to see, have no fear. As long as your photos are set to private, your photos will be visible only to logged-in Instagram users you’ve allowed to follow you. Those who don’t want to share their photos on the Web can simply set their profiles to private.