About AshlieForchione

Ashlie is a passionate strategist, innovative mind and designer learning all she can from the team at Ingenex during her internship here. Ashlie graduated with a BA in Advertising from Michigan State University in 2011. While attending Michigan State, Ashlie took the New Media Driver's License course taught by Derek Mehraban and co-sponsored by Ingenex Digital Marketing and Google where she discovered a passion for digital and social marketing. Ashlie is looking forward to integrating her knowledge of cohesive branding with content strategy, SEO, SEM, and the other components of digital strategy to create complete marketing plans. Ashlie also eats candy in pairs of two by its color, plays lacrosse and is almost always singing. Get to know her a little better: LinkedIn - http://www.linkedin.com/in/ashlieforchione Twitter - http://www.twitter.com/#!/amforchione Facebook http://www.facebook.com/ashlie.forchione

Social Media Scandals, Scams and Security Updates

Brands got a rude awakening this week. Turns out, social media is not as secure as the Defense Department. Or even a pre-school, really.

“Twitter has a problem: While the social network is trying to woo brands and advertising money to its platform, companies’ Twitter accounts keep getting hacked.” – CNN Money

 

Twitter Hack

Photo by: Photo Giddy

The Twitter “leak fiasco” started back in 2009, when personal accounts of Twitter employees were hacked. With an increasing number of accounts and services related to Twitter it became very difficult to manage the huge amount of data. Therefore, the system without an extra security features appeared to be fragile and easy to break into. It was Fox News’ twitter account next. The portal with more than 2 million followers was hacked in 2011 and, therefore, assassinated.

During the last week, scary news about major brands being hacked came out and now we are all waiting what’s going to happen next. Jeep and Burger King’s Twitter accounts have been broken into.

Social media is by far the best one-on-one experience you can give your customers – no other media allows brands the opportunity to directly communicate with their customers in any sort of efficient manner. But brands seem to have forgotten they didn’t build the social platforms they prize but rather tuned-in to a conversation already in progress. Despite the recent Twitter security update, social platforms are not reinforced with the secrecy and security ad agencies offer that brands have taken for granted for so long.

Marketers should keep in mind the nature of the beast. Social media is a technology meant to gain its own momentum thanks to its viral nature, the same type of draw that lures hackers. Short of social media platforms completely revamping the structure of their site, marketers need to be hyper-mindful of their own security. In case of breach, social media marketing agencies should have a plan in and always remember to maintain a sense of humor and camaraderie in the aftermath of security failures – even with competitors.

— Co-written by Elena Nadtochiy & Ashlie Forchione

Talk Nerdy To Me – Nerd Nite Ann Arbor

Ann Arbor’s newest event aims to bring together two of the greatest things about growing up: feeling comfortable in your own skin and the ability to legally enjoy an after-work drink, in moderation. Nerd Nite is a growing global phenomenon that brings together self-proclaimed nerds in a relaxed bar setting where they can share interesting informational nerdy presentations.

3D Printing Example at Nerd Nite Ann Arbor

Photo by ashlieforchione

I had the opportunity to get involved in Nerd Nite Ann Arbor in its early stages. My sister, a developer/nerd, and some of her friends made it their mission to organize the first ever Nerd Nite in Ann Arbor. I went at first to support her; while they had invited nerds they knew, the ‘Bosses’ (Nerd Nite organizers) weren’t sure how many people would actually show. One invited nerd even digitally muttered their uncertainty about the event – there would be girls there, and alcohol. How nerdy could it be?

How very nerdy, indeed. At least 20 people had to be turned away at the door – all the extra standing room only spots were taken well before the first presentation on Nanotechnology. Though some nerds waited in another area of the bar, hoping to catch a glimpse of the next two presentations on 3D Printing (see above photo) and Data Visualization, it was to no avail. No one even left the presentation area for fear of losing their spot.

At the end of the first night, I knew Nerd Night Ann Arbor would be bigger than my sister ever hoped. So, I did what any good sister-nerd with digital marketing know-how would do. I offered to help manage their social media outreach, and get my digital-nerd on. See, while digital and social marketing is a job field I’m pursuing, it is also a passion of mine. Something to get ‘nerdy’ about, as any good-fitting job should be. The facebook page and twitter are already exploding. I’m geeked to see what we can do for the next event this February.

If this post has got you feeling nerdy, geeked out, or put you in touch with your inner poindexter, check out Nerd Nite Ann Arbor or just talk nerdy to me.

Bacteria Key in Solar Power Breakthrough

The deep sea is taking a page from the eco-friendly intern book it would seem! Scientists are currently studying green sulfur bacteria, an eco-conscious source for modern power and technology. Green sulfur bacteria, which live nearly a mile under the ocean’s surface, use minute amounts of solar power efficiently. So efficiently that in some cases these bacteria are able to convert 100% of the solar power they absorb into electricity.

Scientists at the University of Cambridge are researching the bacteria’s light harvesting proteins to see what advances they could offer the field of solar energy. The green sulfur bacteria is able to move electrons through their system of photosynthesis until harvest without losing energy along the way, unlike other known organisms that engage in photosynthesis. Unraveling the mystery could be groundbreaking in clean energy, opening the door to the most efficient solar panels possible. Currently, “innovative” panels are able to convert approximately 28% of solar power into electricity and are much more expensive than the standard panels.

So, what’s next for these little buggers? After saving the planet and developing energy to efficiently power our homes, where will their next mission begin? Perhaps, and this is only speculation, they may make their way to powering our smartphones, tablets and more. Solar power is already being adopted into city infrastructure goals on streetlights, parking meters, and more, why not make solar power mobile and make the battery a back-up?

That step is further down the line, but maybe not as far away as we think. After all, as all eco-friendly interns at this digital marketing agency know, technology and eco-awareness go hand in hand.