Yahoo CEO Steps Down

In recent new, Jerry Yang, CEO of Yahoo,has just announced that he is stepping down. Yang said he would continue his duties until the board announced his successor. He also agreed to assist in the process for finding his replaceent. Finally, Yang said he would continue to work for Yahoo and return to his previous job as “chief Yahoo,” a corporate strategy role in addition to remaining on the board. Yang was in control of Yahoo for about a year and a half.

The decision is said to have been mutual between Yang and the board. Although the board was grateful to Jerry’s contributions over the past year and half, they are looking for someone to take the company to the next level.

Ross Sandler, analyst at RBS Capital Markets, saw this change as a positive decision from what he calls a “shareholders perspective.” He said Yang did little to restore confidence in any of Yahoo’s shareholders, employees or customers after botching the Microsoft deal. In February, Yang refused to accept Microsoft‘s bid of $31 a share. He attempted to show some willingness to sell the company but at a much higher price Microsoft was not willing to pay. Due to this, Microsoft rescinded its offer in May.

Yang attempted to develop a plan to help Yahoo compete against Google. He made several cuts in the staff and planned to lay off at least 10% of its 15,000 employees. During the time that this was stated, Yahoo’s net income fell 64% and lowered its revenue projections for the year. Yang made an advertising deal with its rival Google. The deal was supposed to bring Yahoo $250-$450 million in additional cash flow for the first year. Under pressure from regulators over antitrust concersn Google backed out of the deal. Since this deal fell through, many analysts have stated that yahoo might be forced to consider a deal with Microsoft or a merger with AOL. Who know’s what is in store for Yahoo in the near future.

Althouh Jerry Yang seemed very dedicated to the Yahoo corporation, his ability to take Yahoo to the next level did not go as expected. Although he dissapointed the board, he is at least sticking to his company and continuing to support it despite his job situation. As Yang most recently stated, “i have always, and will always bleed purple(in reference to Yahoo’s corporate color).”

New Ad Format: Facebook’s Attempt to Appeal to Marketers

The popular social networking site Facebook Inc. is trying out new tactics to churn out steady revenue from its advertisers.  New ads called “engagement ads” appear on the main screen when a person first logs into Facebook. Then the user is prompted to do something with the ad i.e. commenting on a movie trailer or RSVP for the finale of a TV show, etc. If the person goes through with the action, Facebook then sends a notice about what the person has done with the ad to their friends.

Facebook has been testing this new ad format since August and just this month has started making it available to advertisers. According to Facebook, 70 of the U.S.’s 100 largest advertisers have advertised on its site since 2007. Despite Facbook’s attempted efforts, competitor MySpace.com is still the market leader with 15.9% of display-ad spending.

 

It has been said that buying ads on Facebook and MySpace usually cost less than buying ads on sites such as Yahoo or AOL.  Facebook has hired top ad sales executives from top companies and has also sent teams into agencies to pitch products and generate awareness about its research tools.

The only problem Facebook may have is people getting frustrated with a ton of new ads popping up. Something that used to make Facebook unique from MySpace was that it was not flooded with a bunch of different ads.  Within the next few months, we will see how users react to the new and more prevalent ad usage on Facebook. Since most of Facebook’s targeted users are college students and young adults it could be seen as a downside; however, for marketers it could be seen as a great aspect.

Bold is Beautiful

As of yesterday, Research in Motion, creators of the BlackBerry released a new device that goes above and beyond your typical BlackBerry. The BlackBerry Bold is the newest BlackBerry model that runs on AT&T’s 3G network. The Bold is not a touch screen; however, it is the upgraded version of the BlackBerry 8800 series. These models are popular with companies because they are said to be easier to function. Blackberry’s are known for being a bit on the larger side in order to be more functional vs. being more stylish. Although BlackBerry’s are known for their functionality, the new BlackBerry Bold has a leather backing to it. For the creator’s of the BlackBerry, this is one step in the direction toward attempting to get the new BlackBerry noticed for its functionality and stylishness.

The BlackBerry Bold’s 2.66-inch screen is the largest yet on a BlackBerry.  Personally, I happened to be one of the few who saw this device right when it came out and before it was sold out of the East Lansing AT&T store. I must admit that although the screen was big, it was extremely bright and clear and the keyboard was very comfortable and easy to use. A full charge on this phone is said to last for four and half hours of talk time and about 13.5 days of standby. The Bold also has the fastest network of any BlackBerry out there. This allows you to access network capabilities faster than you would have on previous models. The keyboard is designed to make e-mailing, texting and web searching extremely easy. Research in Motion stated that each key has a subtle high point on it that is said to make typing more comfortable.  

Overall, the BlackBerry Bold is the newest and fastest selling BlackBerry out there. Due to the fact that it has just emerged into the market, it is a bit pricey. You can purchase the Bold for about $300 with a two year signing contract with AT&T. In comparison to the Iphone, however, that isn’t such a fabulous deal. The BlackBerry Bold gives you one gigabyte of memory, in comparison to the Iphone which gives you at least eight gigabytes of memory for $199. Basically it all depends on how you plan to use your phone and what your preferences are. If you have your heart set on a BlackBerry, the Bold is definitely the best one to go with.

Environmental Tips on Improving Your Fuel Efficiency

I’m sure most of you have been fighting gas prices throughout the year. Despite the fact that most of us are trying to be more eco-friendly the constant increase in the price of oil has made it extremely tough. In recent weeks however, gas stations have surprised us all and have actually lowered their prices. We’ll see how long that actually lasts though. Hopefully it won’t be short-lived. In the mean time, here are some tips to help make your automobile more fuel efficient:

 

  • Slow down your acceleration time (accelerate 0 to 60 mph in about 15 seconds). The average improvement in fuel economy is about 31%
  • For all you speed racers out there, try driving the speed limit. You’ll save on average 12%.
  • Try using your cruise control more frequently, it can save you an average of 7%
  • If you end up being stuck in traffic or idle for more than one minute turn off your car, it will save you an average of 14%
  • Refuel your vehicle during the evening hours to cut down on the amount of pollution created
  • Try combining your daily errands and activities to the shortest route possible. The heaviest car emissions occur during the first two miles that your car is being driven since the engine is still warming up
  • Keep your tires inflated at the maximum recommended pressure and get your car alignment checked about every 5,000 miles
  • Keep up on your car maintenance, especially ignition timing, spark plugs and wiring, and idle speed settings
  • Purchas long-lasting, fuel-efficient radial tires
  • Avoid quick starts and stops
  • Use anti-freeze that doesn’t contain ethylene glycol
  • Avoid idling your car for more than 30 seconds
  • Keep the air and fuel filters clean

 

In addition to these check out the Environmental Protection Agency’s Green Vehicle Guide. All you have to do is fill in your car make, model, year and state and it will show you your cars fuel efficiency, air pollution score, greenhouse gas score and more. You can also look up and compare what the “greenest” vehicles are.

 

 

Driving is an essential part of most of our daily lives. Although it is hard to cut back on our daily activities, we must come to realize that when there is an opportunity for us to take public transportation or ride a bike we should use it. Although we rely on cars to fulfill a majority of our needs, we also rely on the environment to survive. Without the environment, we are non-existent thus making cars un-important.

Mobile Marketing: Ralph Lauren Takes Window Shopping to the Next Level

As we press forward into the future, mobile marketing is increasingly evolving. Billions of people all around the world own and use a cell phone on a daily basis. Among the evolution of mobile marketing, QR codes have recently come about. Now, for those of you who are unfamiliar with what these are let me explain. QR stands for “quick response” code where the code allows its contents to be decoded at high speed.  QR codes were created by the Japanese corporation Denso-Wave in 1994. Since then, they have emerged into the Japanese market and have become extremely popular. QR codes are still working their way into the U.S. market and are said to become more prevalent in the future.

Recently, popular designer and fashion icon Ralph Lauren has introduced QR codes into their print ads, mailers and store windows. When scanned with a mobile phone, the code directs the phone’s browser to a website where you can shop for RL products.  For those of you that are impulse buyers this could be heaven on earth. You now have the opportunity to see an item of clothing in a store window, scan the QR code with your phone and purchase the item on the spot without even stepping into the store.  Ralph Lauren hopes that QR codes will become mainstream sometime in the near future.

Rugby Ralph Lauren QR

 

While researching this topic, I found that most people are extremely skeptical about purchasing items using QR codes. Although it has become extremely popular in Asia, Americans are much more hesitant to put stock in QR codes. Many people felt that since the amount of information they had heard about QR codes was minimal, they questioned the safety of it. Also, others were hesitant about impulse buying and having to potentially whip out their credit cards on a street corner to buy a sweater.

For those of you interested in testing out QR codes here is how you would go about doing that. First, download QR reader software on your phone. (All phones aren’t supported yet so visit m.ralphlauren.com to check if your phone is compatible to download the reader).  Once you’ve downloaded the reader on your phone you can use it to scan any QR codes you see, i.e. the Rugby Ralph Lauren Store in Manhattan, New York.  Your phone will then be directed to that item’s website and you can buy it right there on the spot.

Innovative, yet skeptical this technological advancement is definitely something to be excited about. Keep a lookout for QR codes as they work their way into the U.S. market.  This breakthrough has taken the future of mobile phones to the new level. Ponder the thought, sometime in the near future, if this isn’t already the case, almost all of our personal and business transactions will have the capability to be taken care of over our mobile phones, thus, almost making it like a mini-computer. Oh the possibilities!

Facebook, Connecting You with the World

I bet if someone told you ten years ago that in the future there would become a way for you to keep in touch with old friends, advertise personal and business events, create groups related to anything from your personal to professional interests and express yourself in various other ways all while having the option to be search engine optimized you would have looked at them like they were from another planet.  Most of you are probably already familiar with the continuously growing website, Facebook. What makes this website so unique is that it is geared toward almost everyone. Whether you are a young adult, college student or business professional Facebook can benefit you in an uncountable amount of ways.

It takes about five minutes to create an account on Facebook and then you are opened up to a world of communication. Once you create an account you have the option to find friends and family members and request to see their profiles, you can upload pictures, send messages to others, post upcoming events, create a description of yourself for others to see, and add various applications for fun or for a cause. 

Facebook for young adults usually has more of a social aspect to it. Young adults usually are more concerned with chatting with friends, finding new ones, uploading pictures, posting events or making groups. Facebook for business professionals or adults is more involved in connecting with old friends, establishing networking connections or posting upcoming business events.

Facebook is a communication tool for the future. Throughout the years it has gradually gained more and more interest in all age groups. Facebook is an extremely useful form of digital media that simplifies keeping in touch with people. There are few downsides to Facebook, however privacy is always a concern. Although you do have the option to keep your profile private someone always has the opportunity to check up on you through someone you are friends with. Many times business professionals will find ways to go in and view your facebook profile before they decide whether they are going to hire you. This is why you should protect yourself. I would suggest this old fashioned rule of thumb: don’t post anything you wouldn’t want your grandma to see or read. Most of the time if you follow this rule whatever you post or upload to your Facebook will not be incriminating (note: there are always exceptions to the rule).

Organizations such as the Bill and Melinda Gates Foundation, Greenpeace International, PETA (People for the Ethical Treatment of Animals), RSPCA ( Royal Society for the Prevention of Cruelty to Animals), Unicef, Rock the Vote, Green, PBS, The Campaign for Breast Cancer Research and various others all have created public groups on Facebook. Not only organizations, but almost every college has hundreds of groups associated with their school such as clubs, organizations, academic programs, academic departments and more.

Facebook is an extremely popular form of digital media and is universal to anyone with an internet connection. No matter where in the world you are or what you are doing you have the ability to keep in touch with others. This beneficial form of social media will only continue to evolve and attract more people as time progresses.

Carbon Dioxide: Omiting the Footprints

Every day, the U.S. emits the equivalent of about 118 pounds of carbon dioxide per resident. That’s almost 20 metric tons per year which is about five times the number per citizen of the world, according to the International Energy Agency. Now you may be wondering what the importance of carbon dioxide is or why I am even taking the time to discuss it. Well, here is why. Recently, I came across an article in The Wall Street Journal that discussed a new concept called carbon foot printing. This article peaked my interest and caused me to do further research on this topic.

Carbon footprints are the amount of carbon dioxide and other greenhouse gases that are emitted into the air when goods are made, shipped, stored and then used by the consumer. It has been discovered that many products’ global-warming impact depends more on how products are made than on how they are actually used. With that being said, the easiest way to cut carbon emissions would be to buy a product less, or use it in a way that is more conservational.

Referring back to the Wall Street Journal article that I discovered, I came across some very interesting points that would be good for any consumer to know. The article compared some everyday items and calculated their carbon footprints.  The article revealed that for every mile a car travels, the average U.S. car emits about one pound of carbon dioxide (annually that’s about five tons of carbon dioxide per year). 86% of those emissions came from actually using the car as opposed to the 4% that was emitted from making and assembling the car. This proves that consumers can lower their carbon footprints by buying a car with better fuel economy and not driving it as much. Typically, the cars with better gas mileage had less carbon emissions as opposed to bigger cars with worse gas mileage. It has also been suggested that another way to minimize carbon foot printing is to keep your car as long as possible since junking a car and manufacturing a new one produces pollution.

An unlikely product that most people would not think gives off carbon foot printing is none other than shoes. Timberland boots, usually used for hiking, can range anywhere from 22 pounds to 220 pounds of carbon emissions. Not only boots, but flip flops tend to have carbon footprints of 22 pounds to 44 pounds.  Normal shoes typically give off about 66 pounds to 132 pounds whereas hiking boots emit anywhere between 154 to 198 pounds. Another thing that drives up carbon emissions in shoes is leather. The average dairy cow produces an amount of greenhouse gas equivalent to four tons of carbon dioxide annually. Most of that is due to the greenhouse gas, methane. A cow’s multiple stomachs produces lots of methane which is 25 times as damaging to the atmosphere as carbon dioxide. 

Even something like the type of laundry detergent you use can effect carbon emissions. For a low-carbon load of laundry use liquid detergent instead of powder and wash your clothes in cool water. In addition to this you should hang dry your clothes instead of putting them in the dryer.  Not drying your clothes in a dryer will cut carbon foot printing 4.4 pounds per load. Solid capsules of detergent have the highest carbon foot printing. Powder has a somewhat lower footprint than capsules; however, liquid still has the lowest of them all. This is mainly due to the fact that making solid detergent uses more energy than making the liquid detergent.

 

A recent study by a Dallas based dairy called National Dairy Holdings, found that the carbon footprint of a gallon of milk in a plastic jug is either 6.19 pounds or 7.59 pounds. The difference is due to what kind of cases the jugs are placed in during the transportation process from the plant to the distribution center. Plastic cases yield more carbon-dioxide emissions than cardboard cases. It has also been found that the single biggest chunk of emissions from milk production comes from all the action in a cow’s stomach.

Beer is a product most college students are pretty familiar with; however, I doubt they are aware of how much carbon dioxide a six pack emits. It has been found that a six-pack alone would release about seven pounds of carbon footprints.  The refrigeration of beer at its stores is where most of the emissions come from. This creates a problem since most stores refuse to keep most of its beer out of the refrigerator for fear of losing customers. The other alternative to this is enclosing the beer with clear doors as opposed to having open beer chillers. Now the store’s biggest concern is whether or not thirsty customers feel like making the extra effort to open the door.

So as you can see, carbon emissions are found everywhere in some of the various products we use on a daily or weekly basis. There isn’t much we can do to avoid this; however, there are things we can do to lessen the amount of carbon dioxide emitted. Once again, preservation of the environment lies in the hands of the consumer.

 

Digital Media: Utilizing it to your Advantage

Digital media is becoming more and more prevalent as we venture forward into the future. As a college student, I find myself utilizing digital media more frequently every day. Most people do not realize how useful digital media is. Not only can it help you post your resume, network, and contact potential employers it can also help you find anything from an apartment, to a television, even a roommate.

College students, especially those who are graduating or have just graduated can use websites like Linkedin, Naymz, AboutUs and other various websites to create an online profile and post their resume. Vast amounts of employers then have the ability to view your resume and learn whatever you want them to know about you. It’s simple, fast, easy and expands you job and networking opportunities.

Not only college students, but advanced professionals as well can utilize digital media. Whether your company is new or matured, getting your name out there can greatly advance your business and networking options. Now I can understand that there are a lot of business professionals out there who do not have an adequate amount of time to spend on the computer on a daily basis. So why not safe yourself the time and tedious work and have someone else take care of everything? This is where Social Harbor comes in. Social Harbor is a professional profile management company. For a small fee, they will create an online profile that is current, SEO optimized and completely safe and secure.  It’s as easy as that.

Although digital media is something that is usually a positive thing, it does, like anything else, have its negative aspects. A concern of digital media is always privacy issues. Getting your name and information posted all over the internet can possibly turn into a negative thing; however, I can’t help but think about all the times I’ve used the internet to search for jobs, internships, people or other various sources of information. Throughout the years I have been informed of jobs and even my current internship because of the internet. I have also come into contact with old friends, searched for an apartment and have known people who even found their roommate using digital media. Even websites such as www.ratemystudentrental.com allow you to research housing throughout your campus, review ratings and pick which one suits your best interest. Although privacy will always be a concern, I can vouch from personal experience that as long as you are cautious with what you are doing the risks can be slim to none.  Just remember to be aware of what you are getting yourself into and what you are posting for others to view.

In this day and age digital media is almost impossible to not take advantage.  College students especially can utilize it to their advantage in addition to business professionals. Digital media can be used as a business tool or a source of information. Its possibilities and opportunities are endless. So  for all you up-and-coming graduates, current students and even business professionals, go ahead and explore the world of digital marketing if you already haven’t. It is what you make of it, and that could possibly result in something extremely valuable.

Marketing an Eco-friendly Expansion: Googling for Results

Recently, we were asked to do an experiment involving coining a term and monitoring its search results on Google. The goal is to eventually get the term to show high results on the Google search engine. We were asked to take a snapshot of the before search on our term, in addition to blogging about it and linking it. The rest of the Eco-friendly internship team as well as Derek, CEO of Ingenex Digital Marketing, all came up with Google phrases as well. Katie Hyzy chose “Eco-savvy Marketing Ann Arbor,” Nick Meador chose “Online Publishing Marketing,” Pedro Martin-Panadero chose “Experimental Marketing Michigan,” Jennifer Harrison chose “Digital Eco Fusion,” and Derek chose “Digital Marketing Education.” I am curious as to what the results of this experiment will be and how long it will take to show high results. Here is a snapshot of my before page:

The term I chose was Marketing an Eco-friendly Expansion. This term was meant to convey the meaning that people need to not only be eco-friendly in their own surrounding area, but should be encouraged to instill and expand an eco-friendly way of living to people all over the nation.  I have lived in various areas for a significant period of time and have witnessed firsthand how people are the key ingredient when it comes to preserving the environment.  One of our jobs for the Eco-friendly Internship is to not only utilize digital marketing but work toward a sustainable future.

Ann Arbor Bloggers: the Ups and Downs of an Interview

Recently, I have been following the local Ann Arbor blog “Teeter Talk.” The concept behind Teeter Talk revolves around someone with an interesting story or experience being interviewed on a teeter totter. A man who goes by the name of Homeless Dave is the mastermind behind this whole website. He interviews all the guests and keeps the totter going. Those who dare to sit at the other end of the totter not only share their story with eager and willing readers, but give their own perspective as well.  Those who have dared to totter have been people from all aspects of life. Homeless Dave has had interviews with various Ann Arbor locals, Ingenex’s own Derek Mehraban and President Bill Clinton to name a few.  

 

Homeless Dave will blog about almost anything and anyone. From writing about potatoes, to two of his friends meeting Michelle Obama, you never know what to expect from him, except that his posts are almost always interesting and humorous. However, there is more the Homeless Dave than just tottering with random people. He runs his own bike hauling business, which he says will run in any type of weather, in addition to hand cranking and pedal-power spinning his own laundry while documenting it.  He also informs his readers with step-by-step instructions on how to build a teeter-totter and how to hand wash your laundry. He also just launched a new paper, the Ann Arbor Chronicle. The idea behind this paper was to embody the Ann Arbor community and reflect that essence and energy from the community in a daily news site.

Homeless Dave is as unique as his style of interviewing is. All of his interviews are original, authentic and can relate to all different types of people. Being interviewed by Homeless Dave would be a beneficial experience not only for him, but for each of the people he interviews. He gets to learn more about the person he’s interviewing and what they have to share, while the person being interviewed gets to hear about all of Homeless Dave’s stories and experiences from all the different types of people he has come across.  Homeless Dave’s blog is definitely different than another other blog I have followed or read. His style and form of interviewing is not only one of a kind, but stimulating and interesting to the reader as well. Also, how many people can say they do all their interviews on a teeter totter?