2010 May
May 25

The avid Facebook user is most likely aware of the recent switch from the “Become a Fan” feature to “Like.” What many users do not realize, as is common with Facebook changes, is that some of the original settings were modified along with it, which will now demand more attention.

If you are currently the administrator of a professional or businesslike Facebook page, it is important for you to know that your personal “likes” are now the same as the page you administer, whether intentional or not. Facebook now assumes that anything that you, as the page administrator, “like” your business page will “like” too.

Scenario:
You manage the Facebook page for your family’s local hardware store. You have found it to be a great way to stay connected with the community and keep them informed with your upcoming sales and promotions to attract business. You have the perception of a separation between your Facebook account and the hardware store’s, so you continue on your Facebook as usual. Before you know it, the hardware store “likes” your favorite TV shows and restaurants and your frequent customers make comments about these “likes” on your wall and in the store. While these examples may not be harmful, they may not be helpful either.

The world of digital marketing is becoming increasingly  important among the current client base of many industries. This glitch in privacy settings just may require a more professional attitude as you keep up with social media.

  • Avoid “liking” controversial pages that will have negative affects on the Facebook page that you administer.
  • If the page does not benefit your business, you may be best without it
  • Consider creating a dummy Facebook account to administer any Facebook business pages that you may manage. This will eliminate any negative impacts you may find between your personal “likes” and their influence on your business page.